Entretien avec Barabara Muckermann, PDG des hôtels Kempinski
🏨 Kempinski, with 79 establishments, focuses on luxury and quality, contrasting with brands managing over 600 locations. A strategy to maintain brand clarity was approved in December. A partnership with Beijing Tourism Group aims to uphold quality standards for a dozen hotels in China, as the group targets 10,000 establishments. This collaboration doesn't leverage Kempinski for luxury growth, and NUO co-brand creation supports these efforts while enhancing service levels.
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