Été 2024 : l’Aventure Michelin bat son record de fréquentation journalier
🎫 L'Aventure Michelin, a site dedicated to Michelin Group in Clermont-Ferrand, founded in January 2009, saw over 37,000 visitors in summer 2024 and set a daily record on August 14 with 2,126 visitors. The gift shop sold over 30,000 souvenirs. A new guided tour introduced this season was a hit. In 2024, the tourist site experienced its best start since opening, following a record year in 2023 with a 19% increase in visitors since late May and 5,500 visitors over the Ascension weekend. 10% of visitors were foreigners from Switzerland, Belgium, Netherlands, Germany, Italy, and Spain, while French clientele was mainly from Isère, excluding Puy-de-Dôme.
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