Distribution et Revenue Management

🏨 Mandarin Oriental is set to acquire Paris' iconic Lutetia Hotel and Amsterdam’s Conservatorium Hotel, with a signature option announced on December 8. The Lutetia, opened in 1910 and renovated in 2018, will be renamed Mandarin Oriental Lutetia, Paris in 2025. This move aligns with the group's ambition to double its portfolio in the next decade. The current owner, Alrov Group, purchased Lutetia in 2010 through Locka Holding BV.

📌 Un no-show en hôtellerie désigne un client qui ne se présente pas sans annuler, causant une perte de revenus et une gestion complexe pour l'hôtel. Les causes incluent l'oubli, les changements de plan et les imprévus. Pour limiter les no-shows, les hôtels peuvent adopter des politiques de prépaiement, des conditions d'annulation claires, des rappels automatisés, et une gestion dynamique des disponibilités, dont l'overbooking.

📖 The Beau-Rivage Palace, located on the shores of Lake Geneva, underwent a bar renovation by British interior designer Stuart Wilsdon (WDA). Chef barman Alexandre Besnault crafts a menu infused with the history of the iconic 5-star establishment and its famous guests. Besnault, with experience from trendy Bordeaux spots and Villa Marie in Saint-Barth, offers seasonal mixes like the Kusa, a milk punch with vegetables, Asian citrus, Rangpur lime gin, and yuzu sake, as well as bespoke drinks and house classics, including Charlie Chaplin's favorite, the City Lights. Chaplin often visited around 6 PM for his preferred aperitif.

📊 La segmentation marketing divise l'audience en groupes selon préférences, comportements ou besoins, permettant d'améliorer la connaissance client et la satisfaction. Principaux types de segmentation incluent démographique (âge, sexe, revenu, situation familiale), géographique (localisation, climat, densité de population), comportemental (habitudes d'achat, fidélité à la marque, avantages recherchés), psychographique (style de vie, personnalité, valeurs) et Net Promoter Score (NPS : promoteurs, passifs, détracteurs). Segmentation de marché par mix marketing (Produit, Prix, Place, Promotion) et mapping concurrentiel offre une analyse de la concurrence. Segmentation aide à personnaliser offres et messages publicitaires selon attentes de chaque cible, identifier avantages concurrentiels, et créer personas marketing. Guest Suite propose des outils pour collecter et analyser des données de satisfaction client, comparaison avec concurrence, et analyse sémantique pour des plans d'action ciblés.

💿 Hotel operations encompass daily processes coordinated among various teams, aimed at enchanting guests and managing a successful business. Key areas include room service, maintenance, concierge, reception tasks, personnel training, and back-office functions. Technological advancements allow staff to interact more with guests and enhance operational fluidity, e.g., using mobile applications for room status updates instead of constant phone calls. Effective communication between housekeeping and reception is crucial. Modern hotels prioritize cloud-native Property Management Systems (PMS) for better automation from booking to check-out. Revenue management is also critical, with automated pricing based on current and historical data to maximize occupancy and rates. Hotels are encouraged to automate manual tasks, invest in reliable cloud-native solutions with uptime service level agreements, empower teams with the right tools, and focus on sustainability to appeal to eco-conscious travelers. Essential software includes PMS, Revenue Management Systems (RMS), and integrated Point of Sale (POS) systems. Mews offers a Hospitality Cloud that helps simplify hotel management, and the article concludes with an invitation to learn how Mews can transform hotel operations.

🏨 La durée minimum de séjour, souvent utilisée de manière inefficace par les hôteliers, peut entraîner des pertes de revenus si les établissements ne se remplissent pas et doivent ajuster en dernière minute. HotelPartner aide les hôteliers à optimiser l'utilisation de cet outil par une stratégie adaptative basée sur la localisation, la montée en charge, et les prévisions, favorisant ainsi flexibilité et ajustement en temps réel.

🏡 The W Prague, joining the likes of W Rome and W Budapest, blends the city's rich past with modernity, offering sophisticated avant-garde design, innovative spirit, diverse cuisine, and refined service. This luxury hotel features 161 elegantly appointed rooms and suites, including the WOW Bohemia Duplex, the iconic W Lounge, and the Above Rooftop bar with panoramic city views. International architects Benoy and London-based AvroKO, in collaboration with local designer Chapman Taylor, restored this heritage building, while DAM studio added a contemporary 9-story oval wing. Custom art by Adam Ellis and local artists enhances the cultural experience.

💾 RoomRaccoon, acclaimed as the top channel manager globally for the second consecutive year, won at the World Travel Tech Awards on November 24, 2024, in Madeira. CEO Tymen van Dyl attributed the win to a year of significant growth, strategic acquisitions of Lobbi PMS and iHotelligence, and platform enhancements. The channel manager offers 5-second sync and connection to over 200 international channels without extra commission fees.

📍 In 2024, the Gouffre de Padirac set a new attendance record with 537,000 visitors, a 2.6% increase from 2023, reinforcing its status as France's top natural site. The majority of visitors were French (86%), with a significant 2% increase in European visitors, notably Spaniards. Online reservations rose by 3.5%. Events and on-site amenities contributed to its popularity.

📅 Le bon cadeau imprimé est toujours choisi par certains acheteurs pour son esthétisme et la possibilité de l'offrir en mains propres. MyBeezBox recommande d'établir des processus internes pour la gestion de l'expédition postale, choisir un design attrayant et sécuriser l'envoi. Il est suggéré de prendre en compte les coûts d'expédition et d'anticiper les délais, en particulier durant la période de Noël où plus de 40 % des ventes annuelles de bons cadeaux sont enregistrées. MyBeezBox propose une nouvelle fonctionnalité pour automatiser l'expédition des bons cadeaux et soulager les équipes de cette tâche.