Distribution et Revenue Management

🏖 Accor launched Travel Pros, a new BtoB platform for travel professionals offering access to over 2,000 hotels worldwide in 75 countries. The platform streamlines online booking for tourist groups with features for instant bookings and call for bids, using the latest API technology for real-time room availability. TripAdvisor reviews and an interactive map are integrated to ease the reservation process, offering choices with various room rates, including triple occupancy. Sophie Hulgard, Accor's General Sales Manager, emphasizes the potential for growth in the group travel segment and the necessity of new technologies to enhance booking processes.

🌍 In 2024, users visited an average of 277 web pages before booking a stay. Social media have not been massive direct booking vectors but significantly contribute to global visibility strategies, influencing 57% of travelers. The influence varies by age: 75% of 18-34 years olds, 63% of 35-54, and 35% of 55+. Visuals lead to the best social media conversion: images impact 55%, short videos 53%, medium videos 30%, articles 28%, long videos 26%, post links 19%, and lives 16%.

🏖️ Founded in 1887, Brownell is the oldest travel agency in North America. Under Troy Haas' leadership since 1993, Brownell earned $200 million in 2023 and ranked 35th on Travel Weekly's Power List in 2022. Haas, a Harvard MBA grad and former Bain & Company consultant, became Brownell's owner in Birmingham, Alabama. Haas has spent 31 years shaping the agency, recognized as a top three U.S. travel agency by Condé Nast Traveler.

💾 Hotel reservation engines enable direct online bookings without external portal commissions. They offer real-time inventory and pricing updates and provide an interactive calendar. Users can search, compare, book, receive confirmation emails, and contact the establishment online. The engine can be integrated on websites, social media, or sent via email/WhatsApp. Benefits include no intermediation costs, up-to-date availability/pricing, diversified offers, higher conversion rates, secure payments, and time-saving. Features to consider include easy and intuitive payment, high customization, multi-device responsiveness, integration with other tech tools, and compliance with security and privacy regulations. WuBook's Zak engine offers adaptability, extensive personalization, advanced modifiable features, multiproperty widgets, and integrated offers and bookings, enhancing sales and competition management.

🏠 IHG celebrates its golden jubilee with creative initiatives highlighting its hospitality leadership in Greater China. Activities include customizing a high-speed train, dynamic lightings on skyscrapers, and strategic print placements in major media. Emphasizing the "Guest How You Guest" theme, IHG aligns its growth with China's economic evolution, spearheads market innovations, and creates landmarks like the Regent Shanghai on the Bund, showcasing global perspective with local expertise. This 50th anniversary marks past achievements and future collaboration and innovation in the region.

🍽 The Hungry Family restaurants boast 20,000 to 85,000 Instagram followers, demonstrating the effectiveness of a sensorial marketing strategy with regular, engaging content. Utilizing delivery platforms like UberEats, Deliveroo, or Just Eat has become more prevalent since 2020, expanding customer reach. 80% of French users consult Google listings for business information, highlighting the importance of an optimized Google Business Profile for local visibility. Additionally, 47% of consumers look at company websites for reviews, underlining the benefits of online customer feedback integration. Guest Suite offers an avenue for businesses to manage and centralize customer reviews from various platforms, aiding in the enhancement of their online reputation.

🏥 In France, 70% of hoteliers are independent, contrasting with the majority in the USA. French independent restaurants count 117,000 outlets versus 16,000 chain establishments. This independence contributes to the country's tourist appeal, offering authenticity and originality. The sector faces a new segmentation, leading establishments to partner with platforms like Uber Hotels or to create unique value propositions to stand out.

🏡 Led by CEO Greg Kennealey, Peregrine Hospitality now manages a global portfolio of 92 properties, including luxury hotels and "lifestyle" resorts from Mission Hill Hospitality on the East and West coasts of the United States. The company, inspired by the Peregrine Falcon, is focused on redefining hospitality by offering new asset types, markets, and career opportunities, with a commitment to talent development and a unique guest experience.

🏡 Laurent Gardinier, elected president of Relais & Châteaux in 2022, oversees a network of 580 hotels, 800 restaurants, and numerous Michelin-starred chefs across 65 countries. He heads his family's holding, which owns Domaine Les Crayères, Drouant, and the Taillevent group. Relais & Châteaux celebrated 70 years, emphasizing values like entrepreneurship, personalized service, and exceptional gastronomy.

📌 Hotel Traveltine leveraged D-EDGE's innovative solutions for a complete digital transformation, including a dynamic, reservation-integrated website, performance-based digital marketing campaigns increasing website traffic and direct bookings, and GDS integration targeting the business travel market to diversify revenue and reach new customer segments.