Côte d’Azur France Tourisme dévoile un plan d’actions 2026 : une expérience 4 saisons pour tous
🗺️ Côte d’Azur France Tourisme unveiled its 2026 Action Plan on Friday at Club Med Opio, with over 350 tourism professionals present. Supported by the Alpes-Maritimes Department, the plan aims to boost the region's appeal and promote year-round responsible tourism. In 2025, hotel occupancy rates soared, peaking at 89% in August. Key events, like Cannes Lions and the Monaco Grand Prix, attracted international visitors, with 55% in July and 58% in August from abroad.
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