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🌎 Accor, en 2024, a lancé "Achieving Net Zero Together" pour réduire les émissions de sa chaîne logistique mondiale. Plus de 1 000 fournisseurs, couvrant 77% des achats d’Accor, s'y sont joints. Le programme repose sur l'évaluation carbone, la réduction des émissions et la priorité aux offres à faible empreinte. Accor a été nommé "Supplier Engagement Leader" par le CDP, se classant parmi les 6% d'entreprises les plus engagées. Caroline Tissot souligne l'accent sur l'action concrète.

📊 Manchester and Oslo, Spring 2025: Radisson Hotel Group's first "verified net zero" hotels open, achieving energy neutrality through electrification, renewable energy, and Agreena program emission offsets. 80% of the current real estate will need decarbonization by 2050. After five months, 80% of guests acknowledge staying in a "net zero" hotel, with 20% motivated by this to book. These hotels outperform market averages by 30-40%. Investments per room: €1,000 in Oslo.

🎉 La Baraque reopens in Paris on October 20, 2025, after 2 months of renovations. Located at 102 Rue de Charonne, it features a chic baroque decor and offers both dining and club experiences. Open Tuesday to Saturday, the restaurant operates from 8 PM to midnight, and the club stays open until 2 AM on weekdays and 5 AM on weekends. It accommodates up to 100 people for corporate events. Visit [labaraque.fr](http://www.labaraque.fr) or Instagram @labaraque for more details.

🏖 Le voyage thématique est en plein essor. Selon Skyscanner, 34% planifient des séjours inspirés par des livres, tandis que films et séries influencent 53% des voyageurs, affirme Expedia. En France, 36% sont prêts à participer à une retraite de jeu de rôle, selon Booking.com. Les évènements culturels et sportifs attirent aussi les foules, illustré par le concert de Beyoncé en Île-de-France. Vanguelis Panayotis souligne l’extension de cette tendance à de multiples dimensions artistiques.

🏨 103–111 Mitcham Road, London: Criterion Capital is transforming the historic Morleys site to include accommodations, retail, and dining, maintaining its original facade. This sustainable redevelopment aims to boost urban regeneration. Zedwell's expansion in London includes a new Tooting location, their fourth major hotel, following sites at Piccadilly Circus and Tottenham Court Road. The strategy targets high-demand, low-supply markets, focusing on secondary London areas for reduced development risk and strong domestic demand.

🏨 Louis Vuitton, in 2026, will open its first-ever hotel at 103-111 avenue des Champs‑Élysées, Paris. It will feature 10 exclusive suites, including 3 duplexes and 1 triplex with panoramic views. The hotel will boast a 1,500 m² spa, a rooftop restaurant, and 6,000 m² dedicated to the Louis Vuitton universe. Designed by Barthélémy-Griño Architectes, it promises a blend of heritage and contemporary design, offering a unique luxury experience with private client entrances.

💻 Appart'City, in 2025, migrated to a dedicated IaaS with Adista for improved performance, flexibility, and cost efficiency. Faced with infrastructure limits, such as week-long virtual deployment and costly nighttime maintenance, they required a solution better suited to their 100 hotels, unlike larger platforms like AWS. With Adista, deployment now takes hours, reducing costs and improving operational flexibility, crucial for handling seasonal staff increases. Their collaboration ensures an effective balance between internal and external infrastructure management.

🏨 Invesco Real Estate's European Hotel Fund acquired the Radisson Blu Marseille, a 189-room hotel at Vieux-Port. Sold by Union Investment after 20 years, it joins Invesco's 11-hotel European portfolio. Renovated in 2024 with energy-efficient features, it earned a BREEAM Very Good certification. Operated by Radisson Hotel Group under a long-term lease, it's one of 28 hotels in France. Strategically located in Marseille, it offers 700 m² of event space, enhancing its investment appeal.

🌎 In October 2025, at a Paris conference before A World for Travel, Inge Huijbrechts shared Radisson Hotel Group's "verified net zero" progress. In May, they opened two net-zero hotels in Manchester and Oslo, reducing emissions via electrification and renewables. Five months later, 80% of guests recognized the net-zero initiative; 20% booked for this reason, boosting performance by 30-40%. Radisson aims for ten more net-zero hotels by 2026 and all by 2050.

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