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🏨 Entrepreneurs bretons in hospitality share inspiring stories and a commitment to innovation while upholding regional values. Guy GERAULT, Managing Associate Director of Brit Hotel, reflects on the group's development, including expansion beyond Brittany. More insights will be revealed in upcoming interviews with pioneering Breton hoteliers.

🏛 Sergio Zertuche, Sales and Marketing Director of Palladium Hotel Group, discusses the group's European expansion, brand positioning of Only YOU Hotels and BLESS Collection Hotels, and post-Covid initiatives for new traveler demands. The year 2024 is highlighted for ongoing growth and upcoming projects. Palladium's portfolio spans Spain, Italy, Mexico, the Dominican Republic, Jamaica, Brazil, the USA, and the UAE.

🏖️ Belambra, a French holiday club specialist, saw a 19% revenue increase in 2024. The premium 5B offer contributed 80% to the €40 million revenue boost from 2023. With a 3.5% rise in the average selling price, high occupancy rates were reported in 2024, especially during the summer and year-end holidays in mountain clubs. Since 2022, customer satisfaction in mountain clubs has tripled, reflecting Belambra's strategy involving infrastructure modernization, new destinations, and enhanced services.

🏨 Clarity Hospitality Software Solutions, founded in New Zealand in 1992, expanded to the UK in 2016. Mews, with its hospitality platform used by hundreds of hotels in Asia-Pacific and the UK, marked its 12th acquisition by purchasing Clarity. Mews has over 75,000 users, recently valued over $1 billion, and has increased its UK clientele by 42% and Asia-Pacific by 16%. CEO Matt Welle aims to transform the industry and build a globally connected hotel network.

❄ Méribel in Savoie opened on December 7, 2024, and will close on April 21, 2025. The ski resort experienced a record-breaking start to the 2024/2025 winter season with a peak in attendance during the Christmas and New Year holidays. Occupancy rates reached 86.0% the week of December 21, and 97.1% the week of December 28, marking increases of +1.7 points and +8.5 points from the previous year, respectively. The first week of January also saw a significant rise with occupancy at 69.1%, up by +8.9 points.

🏖️ Belambra, the French holiday club leader, sees a 19% revenue increase in 2024, with the premium 5B clubs leading the surge. Customer satisfaction in mountain clubs has tripled, reinforcing Belambra's status in French tourism. The group's revenue growth, amounting to a €40 million increase from 2023, is largely driven by the success of the premium 5B offering, accounting for nearly 80%.

🍝 From January 8 to 16, La Grande Table Marocaine led by Chef Hélène Darroze took up residence at Airelles Courchevel. The event merged authentic Moroccan gastronomy with Savoyard hospitality. The menu featured dishes like pastilla royale, lobster tajine, and shoulder of lamb in méchoui, alongside a Rihla tasting menu with signature dishes from appetizer to dessert. The collaboration celebrated the art de vivre of both Royal Mansour Marrakech and Airelles Courchevel.

🍽 French diners spent an average of €65 at restaurants on New Year's Eve, up from €61 the previous year. The highest spenders were in Île-de-France with €77 per person, followed by Auvergne-Rhône-Alpes (€69) and Nouvelle-Aquitaine (€68). Île-de-France also recorded the highest bill at €7,549, a decrease from last year's €18,705. Brittany led in tips, with 37% of tables leaving them, averaging 6% of the bill across France. Île-de-France tipped the most at €58. The average party size was 3.2, with the PACA region hosting the largest group at 32. Hauts-de-France and Occitanie were the most satisfied regions, scoring 4.8, while PACA spent the longest at the table with an average of 2h50, compared to 1h40 in Hauts-de-France and a national average of 2h07.

🏨 Hospitality, restaurant, and camping sectors face a labor shortage with 200,000 missing seasonal workers and 270,000 permanent positions unfilled. The issue, rooted in structural, social, generational, and economic factors, leads to high turnover, draining time and energy from business owners. This article demonstrates how AI, particularly ChatGPT and other Large Language Models (LLMs), enhances recruitment and retention efficiency and relevance. Hôtel Le Blaz0n in Amb01se serves as an example, following the complete recruitment process from job description creation to new hire integration, showcasing the practical use of AI to streamline hospitality recruiting and onboarding as of January 2025. 🏨

🛠 Landlords can mitigate property rental damages by requiring a security deposit, documenting the condition with photos or videos, obtaining specific insurance, and using secure rental platforms. For minor misunderstandings, remain professional, use platforms as mediators, provide a clear welcome guide, and offer compromises like vouchers for future stays. Maintain reliable local professionals for emergencies and contact insurance immediately for major damages. Handle undesired tenant behavior by contacting authorities if necessary. Effective preparation and patience can turn incidents into valuable experiences.