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💡 Businesses aiming to attract local customers must create and optimize their Google My Business (GMB) listing. Maintaining a well-optimized GMB profile is essential for local visibility and should be the first step in a marketing strategy. To create a perfect Google establishment listing, follow these steps: 1. Visit Google Business Profile (formerly GMB) and click "Manage". 2. Enter your business name; create a new listing if necessary. 3. Select your type of activity: online commerce, local store, or service provider. 4. Choose your Google My Business activity category. 5. Provide your postal address and contact details (phone number and website, if available). 6. Validate your Google establishment listing, which can be done through SMS, email, video, live video call, postal mail, or Google Search Console. 7. Set your opening hours accurately. 8. Enable Google My Business messages to converse with clients. 9. Write a GMB description using relevant keywords. 10. You've created your Google Business Profile. Optimize your GMB listing by collecting Google reviews with a minimum rating of 4/5, obtaining them in large numbers, and ensuring they are recent (less than one month old). Choose the right activity category for better visibility in Google's Local Pack, where over 90% of internet users click on one of the three displayed listings. Additionally, structure your business title as "Company Name +

💰 The 4-star Hôtel l’Élysée Val d’Europe near Disneyland Paris recorded an additional 1,648 direct overnight stays between May and December 2023, equivalent to filling nearly 7 extra rooms nightly, after adopting HiJiffy's AI solution. The hotel's first campaign, "Offre de printemps," launched in April 2024, resulted in 3.5 times more direct bookings and nearly 4 times the revenue compared to a similar period without the campaign.

📱 Over half of the luxury hotels examined offer Wi-Fi with median download speeds of at least 50 Mbps. The study by Ookla® analyzed Wi-Fi performance in the Middle East and North Africa's top-rated 22 five-star hotels and resorts, focusing on Riyadh and Dubai. The data from October 2023 to October 2024 indicated these hotels set new benchmarks for high-speed internet connectivity, which is increasingly essential for traveler satisfaction and loyalty.

🌏 Anne Kerdi, a virtual influencer created in 2023, now has her own website Annekerdi.bzh promoting Brittany tourism. The AI-developed character, with over 2,000 Instagram followers, showcases the region's attractions and events. The platform, developed by Adeliade agency, offers personalized, responsible travel guides and aims for an eco-friendly, collaborative approach. Advanced multi-model (LLM) technologies ensure information authenticity, with future plans to include booking options. Interest has sparked for the model's adoption beyond Brittany.

🍳 In the hospitality and food service industry, 83% of restaurateurs are facing recruitment challenges, with a severe labor shortage highlighted. Sirha Lyon, a global Food Service event, running from January 23 to 27, 2025, will showcase innovative solutions to enhance sector attractiveness, including automation and sustainability practices.

📈 Locations de vacances prévues pour croître à 6,2% annuellement jusqu'à au moins 2030, selon Research & Markets (juillet 2024). Le rapport PhocusWright anticipe une croissance mondiale du voyage jusqu'en 2026 avec des gains annuels de 6 à 9%, et une augmentation plus rapide des réservations en ligne de 8 à 12%. Les réservations brutes passeront de 1 600 milliards de dollars en 2024 à 1 720 milliards en 2025. En France, les réservations en ligne ont rapporté 37,2 milliards de dollars, soit une hausse de 15,3% par rapport à 2023. Les locations de vacances représentaient 26,6% des listings sur Booking pour la zone EMEA, 14,6% pour LATAM, 6% pour Asie-Pacifique, et 4,2% pour Amérique du Nord. Enfin, seulement 45,95% des propriétés sont exclusivement sur Airbnb, les autres se diversifient sur d'autres plateformes.

🏖️ L'ONU Tourisme, leader international du secteur, défend le tourisme comme moteur de croissance économique, développement inclusif et durabilité environnementale. Priorités: intégration du tourisme dans les agendas mondiaux, amélioration de la compétitivité, promotion du tourisme durable, contribution à la réduction de la pauvreté, favorisation du savoir et éducation, et renforcement des partenariats avec divers acteurs. Objectifs globaux de développement sont ciblés.

🏨 In 2023, the Hotrec study revealed that 14% of hoteliers were unaware if Online Travel Agencies (OTAs) offered lower prices than their own websites. OTAs can offer lower prices by cutting their commissions, purchasing rooms in bulk, pressuring hotels for preferential rates, or through loyalty programs. An analysis by SHR showed that allowing OTAs to advertise lower prices costs hotels more in advertising, with an additional €3,000 spent per 10,000 clicks compared to direct booking rates. Conversely, hotels with the lowest rates on their sites averaged a cost per click (CPC) of €0.64 and a conversion rate of 4.75%, leading to lower customer acquisition costs. The study illustrates the need for a balanced and strategic relationship with OTAs.

🌾 The 61st Salon International de l'Agriculture will run from February 22 to March 2, 2025, in Paris, under the theme "L'Agriculture, cette fierté française!". Expected to attract over 600,000 visitors, it showcases French agriculture's diversity, innovation, and competitiveness. With the event more than a month away, bookings for hotels typically surge as the event is a significant draw for local, national, and international stakeholders. A staggering 91% of French citizens take pride in their national agriculture.

🧑‍🦰 All businesses must report monthly via the DSN the presence of people with disabilities, regardless of contract type. Companies with over 250 employees need a disability representative. The employment rate for disabled individuals in businesses is set at 6% of the full-time workforce, affecting calculation of annual contributions. Changes in 2025 include the end of the smoothing period for contributions and the removal of certain deductible expenses. The GHR's disability mission provides assessments and advice on inclusion, with financial and technical support from partners like Agefiph. Examples of assistance include integration and hiring aid up to €3,000, workplace adaptations, and co-financing for hearing aids. Contact: Rachel BOUVARD, RSE & Disability Mission Department - r.bouvard@ghr.fr, 06 81 69 25 93.