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🏖 En été 2025, l'hôtellerie suisse atteint un record de 25 millions de nuitées, stimulée par les touristes américains et européens cherchant la fraîcheur alpine. À Paris, une augmentation de 6,64% des réservations et une hausse des tarifs après les Jeux Olympiques de 2024 montrent une attractivité durable, avec une progression de 11% des réservations en septembre. Cependant, la restauration en Suisse et en France peine à suivre, malgré l'essor touristique.

🖥️ Vincent Martinet, CEO de Reelevant, highlights the urgency for ultra-personalization in the tourism industry post-COVID-19. A study by Expedia reveals travelers view 141 web pages in the 45 days pre-booking. 90% expect personalized experiences, according to Marriott International. Companies like Best Western and SNCF use real-time data to double click-through rates, enhancing customer relationships. By 2026, personalization will be crucial for competitive differentiation and customer loyalty.

💻 Selectour, the largest French network of independent travel agencies, launched a conversational AI with Kleio in December 2025, integrating it with 300 agency sites and 4,000 advisor workstations. The AI assists via natural language, enhancing recommendation relevance and conversion rates. Kleio's platform, using over 30 agents and integrating data from multiple sources, supports an 80,000-product catalog. This initiative targets improving complex purchase paths and client engagement, preparing for future AI integrations like ChatGPT and Gemini.

📈 Jeudi 18 décembre 2025, un webinaire "Flashback 2025 – Cap sur 2026" se tiendra de 10h à 10h45. Cet événement se concentrera sur les réformes et les actualités sociales de 2025 ainsi que les perspectives pour 2026. Organisé avec Klesia et Malakoff Humanis, ce webinaire est conçu pour préparer les professionnels aux enjeux à venir. Inscrivez-vous pour mieux anticiper l'année prochaine. [Lien pour s'inscrire](https://app.livestorm.co/ghr/flashback-2025-preparez-2026-avec-notre-webinaire-social).

🏨 SLO operates 300 beds across three locations: Lyon (Hôtel de ville and Saxe Gambetta) and Nice (Gare). Annually, these generate €4 million in revenue. SLO's 30 employees, along with founders Pierric Soum, Julien Routil, and Charlotte Bollard, are joining Nexhos. Originally founded in 2014, SLO believes hostels are the future of urban budget accommodations. Nexhos already manages a 200-bed hostel in Bordeaux. The integration aims to expand in major French cities.

🌍 Amadeus and Globetrender, 2026, Worldwide: Travel trends highlight airport efficiency, direct flights, pet-friendly policies, and hyper-personalization. 63% of travelers prefer specific room features, 17% of American business travelers pay 20% more for added services. Pop culture, like "The Last of Us," boosts EU visits by 47%. AI planning rises by 64%, but just 46% trust it fully. Interest surges in tech experiences: 60% for hypersonic flights, 59% for Hyperloop.

🗓 En novembre 2024, Sam Altman, fondateur de GPT, predicted that travelers will soon choose accommodations through ChatGPT instead of OTAs. ChatGPT aims to offer unbiased recommendations and transactions, potentially reducing travel booking commissions. By 2026, 50% of searches might shift from traditional search engines to AI-powered platforms. In 2025, 55-60% of hotels utilized AI tools, though only a minority fully integrated them. ChatGPT collaborates with Booking and Expedia outside Europe, offering direct travel queries and bookings.

🗺 Spain, 25 November 2025: At the Spain Talks in Paris, officials unveiled Spain's Tourism Strategy 2030. With 94 million visitors in 2024, this plan aims for sustainability and inclusivity in tourism. Over 200 actors shaped this strategy, structured in 5 programs, 20 goals, and 50 measures. Key initiatives include the Intelligent Destinations Platform and Open Innovation Platform, supporting data-driven transformation. The Nexus project in Andalusia enhances sustainability through AI, benefiting 90% small destinations with €100 million aid to 500 SMEs.