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📝 Les Pages Jaunes, célèbres pour leurs annuaires papier, ont lancé leur site en 1998 et ajouté les avis clients en 2010 pour aider les consommateurs à comparer les prestataires. Aujourd'hui, leur e-réputation est un atout stratégique, souligné par un rapport IFOP qui cite les avis internet comme le premier critère de choix d'entreprise pour les internautes. Les avis Pages Jaunes favorisent également le SEO local, étant visibles sur des applications comme Mappy et Apple Plans. Pour bénéficier de cette visibilité, une entreprise doit créer un profil sur Pages Jaunes, où la note moyenne et le nombre d'avis sont mis en avant. Les avis influencent les taux de clics, avec des augmentations jusqu'à 7% pour une note de 5 étoiles. Pour supprimer un avis Pages Jaunes, celui-ci doit contrevenir à la charte éditoriale du site.

💸 Mirai integrates with Mews' hotel management platform to automate data transfer, maximizing revenue opportunities and real-time accuracy to prevent overbookings. By eliminating manual entries, the integration reduces human errors, eases operational frictions, and improves overall management experience for hoteliers. No initial or monthly fees are charged by Mirai for the integration. Mews offers an intuitive interface, new revenue generation methods, frictionless payments, a customer-focused approach speeding up check-in by 80%, and over 1000 integration options without connection fees. Interested parties should contact their account manager or Mews directly for setup assistance.

👨‍💻 Frédéric Robles, an attorney turned tech entrepreneur, co-founded Namastay to connect reservation and payment technologies for hotels. Launched in July 2022, the company now partners with over 300 hotels in 29 countries and is an official partner of Relais & Châteaux. Namastay's solution, embedded via iframe in hotel websites, enables secure online payments, including Apple Pay and Google Pay, with tokenization and encryption. Offering faster, secure transactions and mobile adaptability, it improves customer experience and hotel operations, charging around 1% commission per booking with no setup costs. Namastay plans future integrations with PayPal, deferred payments (Clarna), and cryptocurrencies, and is exploring new markets like Morocco.

🎱 Cannes is integrating cryptocurrency payments at the Palais des Festivals et des Congrès and local businesses, anticipating the 8th Ethereum Community Conference from June 30 to July 3, 2025. Cannes, hosting 3 million visitors annually, half for business tourism, adopts crypto to enhance its international appeal. With global crypto ownership at 8% in 2025, Cannes aims to educate tourism players without mandating crypto usage, while the Palais des Festivals et des Congrès becomes France's first convention center to accept crypto via Coinhouse. Already, 30 local merchants offer crypto payments, and over 450 attended a workshop in early February to learn about crypto.

💸 D-EDGE Hospitality Solutions, a leader in hotel technology, released a study on February 24, 2025, in Paris, examining the increasing role of digital advertising in the online distribution of hotel bookings. The study highlights that the majority of hotel bookings are made online, with direct distribution costing on average 3.5% compared to OTAs (18-28%) and wholesalers (20-40%). Based on data from 970 hotels in Europe and Asia-Pacific, the research identified key trends: search engines like Google & Bing account for nearly half of the paid direct bookings; Social Ads are on the rise; and the impact of the Digital Markets Act on organic visibility. Direct bookings remain more cost-effective than OTAs, emphasizing the importance of a strategic hotel digital marketing approach for 2025. Download the full report at https://www.d-edge.com/fr/rapport-distribution-directe-hoteliere-2025/.

🏖️ Nazik Amrani is appointed as the General Manager of Kisawa Sanctuary on Benguerra Island. Bringing over 20 years of luxury hotel management experience, she previously served as Director for Rotana hotels in Abu Dhabi. Joining Kisawa in September 2024, Amrani will oversee eight exclusive residences, a Natural Wellness Center, and collaborate with the Bazaruto Center for Scientific Studies. Kisawa focuses on sustainable luxury hospitality, cultural celebration, environmental preservation, and offers an exclusive retreat off the coast of Mozambique.

🛫 Riyadh Air, Saudi Arabia's new national airline, partners with IBM for AI-driven digital transformation. The airline aims to commence commercial service by the end of 2025 and plans to implement virtual assistants for employees and travelers. By 2030, Riyadh Air targets to serve 330 million passengers annually, relying on a "smart digital base" and AI for improved customer relations and streamlined employee procedures. Watsonx, IBM's AI product suite, and IBM Consulting's AI solutions will be integrated into their operations.

🏆 Bernard Arnault is set to sign a significant deal between Louis Vuitton and Real Madrid, with the luxury brand becoming the official partner of the soccer club, succeeding Zegna. Louis Vuitton will outfit Real Madrid players, especially for their Champions League travels. Player Jude Bellingham has already established a close relationship with the brand. The partnership announcement was reported by Spanish media Relevo on February 25, 2025.

🏗️ In Nîmes, the future Palais des Congrès is set for inauguration in October, boasting a 7,700 m² area aimed at attracting year-round clientele. Accompanying pedestrianization is underway, but locals express concerns over limited green spaces as reported by FR3 Occitanie. Simultaneously, two new hotels are being constructed on Rue de la République, contributing to anxieties about parking saturation with a total of 150 rooms. The existing underground parking at Les Arènes may prove insufficient, sparking resident protests against both parking overflow and the lack of greenery.

💸 Autoentrepreneurs in France face a potential change in VAT exemption thresholds: 37,500 euros for services, 85,000 euros for trade activities. The 2025 budget initially reduced the threshold to 25,000 euros, causing concern among seasonal rental operators. Decision-makers, Eric Lombard (Economy Minister) and Véronique Louwagie (Minister of Commerce, Craftsmanship, and SMEs), are concluding debates on the matter. Options include maintaining, adjusting, or delaying the new threshold, with a potential revenue impact of 800 million euros annually. Over 200,000 French autoentrepreneurs, with 72,000 petitioners, await the final decision by the end of the week.