Catégorie : Top News - Page 150 sur 285 - Le 10 Minutes Hôtelier

3 min

L’innovation au cœur de Food Hotel Tech 2025 : un parcours dédié aux technologies de demain

🍳 Food Hotel Tech 2025 will highlight key innovations in the hospitality and restaurant industries through an immersive and interactive setup. Key initiatives include four award ceremonies—Startup Award, Innovation Award (a new addition in 2025), Cuisine Tech Innovation Award, and Customer Experience Award—sponsored by sector leaders and judged by expert juries. Guided tours of innovative stands, innovation pitches on digital and CSR themes, and the Customer Experience Award Ceremony, sponsored by Accor and L'Hôtellerie Restauration, will take place on March 19 from 12:00 to 13:00 in Room 2. Finalists include OTELY (staffless room service via Uber Eats), IPAN IPAN (wireless chargers integrated into furniture), PASSMAN (hotel energy optimization), DUVE (all-in-one digital solution for hotels), and SKEEPIT (digital management).

1 min

Espagne, Corporate | Meliá Hotels International, résultats annuels 2024

📊 RevPAR grew by 10.7% year-on-year. Revenue increased by 6.4% reaching €2,056 million. Net debt was reduced by over a third, down €391 million to €772.7 million. EBITDA margin, excluding capital gains, improved by 129 basis points. Group's assets were revalued by 13.88% at €5,285 million. Portfolio expansion included the signing of 34 new hotels and the opening of 19 establishments.

3 min

ALFRED HOTELS s’installe à Paris : 9 hôtels en France et plus de 70M€ de fonds propres levés

🏨 Alfred Hotels, in partnership with Braxton Investment Management and Le Comptoir Immobilier, expands its presence in France with the acquisition of its first property in Paris - the 29-room Hôtel de Maubeuge in the 10th arrondissement. Within two years, the joint venture has raised over 70 million euros in equity and now operates nine hotels in the country. The Haussmann-style hotel, strategically located between Gare du Nord and tourist hotspots like the 9th arrondissement and Montmartre, aims to optimize occupancy rates. A restructuring is planned for winter 2025 to align the hotel with ALFRED HOTELS' brand.

4 min

En 2025, les voyages de seniors, nouveau filon ?

🏖 In 2025, without major events like the Olympics, seniors (60+) become a key demographic for tourism, with an emphasis on active vacations in France. Seniors have time and resources, value health-oriented travel, and enjoy multigenerational trips. Seniors over 65 made over 55 million trips in France, spending on average €435 per stay, higher than the active adult average of €356. Trends include wellness tourism, multigenerational travel, eco-friendly options, slow travel, enriching cultural experiences, and luxury. Technology adaptation is critical for bookings, with seniors valuing virtual tours and using tech like smartwatches and navigation apps. Businesses are advised to tailor offers to relaxation, culture, and wellness, communicate accessibility, and partner with health professionals. Marketing should leverage Facebook, newsletters, and blogs to reach this receptive audience.

4 min

Étude sur la suppression des avis Google

📊 GMBapi conducted a study on Google review deletion, covering nearly 5 million reviews across 78 countries and over 19,000 establishments. Inauthentic or fraudulent reviews, particularly 5-star ones suspected of manipulation, are targeted for deletion by Google's advanced detection system. Keyword-based detection triggers removal for generic or repetitive terms used in suspect reviews. Extreme reviews, both overly positive (5 stars) and very negative (1 star), are closely monitored due to their strong influence on a business's e-reputation. The study found that 73.7% of deleted reviews received no response from the business, while only 26.3% had received a reply, suggesting that engagement may influence moderation. Reviews on sensitive topics like working conditions or internal criticism are often deleted. The most deleted reviews are high-rated, with 69.5% being 5-star reviews, compared to just 14% for 4-star ones. To avoid review deletion, businesses should encourage authentic, detailed reviews, avoid incentivizing reviews, and actively interact with customer reviews.

3 min

En 2025, les européens dépenseront plus pour leurs vacances … sous condition.

💰 European travelers in 2025 face economic constraints and uncertainties, particularly due to the situation in Ukraine. Skift's study reveals 39-48% report no budget change from 2024, yet financial concerns shape spending. Tourism businesses offering flexible reservations could benefit, as 24% may spend more on refundable bookings and 33% will prioritize travel protection. While 28% consider increasing their travel budget, especially for summer, 20% expect to decrease it. A quarter may travel less frequently, and 22% consider shortening trip durations. In France, 60% anticipate vacation costs to rise, despite 80% of tourists being domestic. Skift suggests early booking promotions with adaptable offers could meet consumer needs.

2 min

Experience CRM : la solution complète pour la gestion hôtelière

📱 Experience CRM is a hotel CRM software that connects to your PMS, updating the client database with historical and future bookings for personalized customer experiences. Features include pre-stay surveys, upsell opportunities, in-stay quality control, post-stay satisfaction surveys, and online reputation management. Utilize marketing segmentation, automated campaigns, and provided email templates. Create custom loyalty programs and monitor e-reputation across 40+ platforms with AI-powered tools. Experience CRM enhances hotel customer relations and ROI through internal business intelligence.

1 min

Foires internationales : un moteur pour l’hôtellerie des métropoles françaises ?

🏢 In 2024, international fairs in French cities such as Nantes (April 5-9), Toulouse, Nice, Lyon, Paris Rive Gauche, Rennes, and Bordeaux impact economic and tourist activities. Nantes reports a RevPAR increase of +19.2%, reaching €49.7 excluding tax, driven by a significant rise in average prices. The hospitality industry sees varying reservation trends with some cities experiencing a boom and others maintaining stable demand, with projections focused on 2025.

8 min

Maximisez la performance de votre marketing digital grâce à une stratégie fondée sur l’exploitation intelligente des données

📈 Data-driven marketing strategies ensure both short-term and long-term business growth by targeting high-value audiences. Airlines and retail sectors leverage predictive analytics and local trends, respectively, to optimize operations and stock levels. Notably, 82% of companies with advanced data usage report positive annual revenue growth. North American hoteliers, with an average digital marketing budget of $84,000, focus on primary data for substantial investments. In contrast, European hoteliers aim for quick returns through paid search and meta-search, while Asia-Pacific hoteliers adapt to post-pandemic market changes with long-term strategies. Successful digital marketing for hotels entails understanding customer preferences, booking trends, and satisfaction levels. Challenges include data silos and inadequate resources. The key to effective data-driven marketing lies in audience modeling, digital roadmaps tailored to each hotel's unique needs, strategies for immediate bookings and brand building, and integrated technology to unify data across systems. Case studies illustrate significant revenue and booking increases when hotels effectively use data and marketing technology. 📈

2 min

Les aides à l’apprentissage revues à la baisse

💵 Effective February 24, 2025, France introduced new apprenticeship employer aid with €5,000 for companies below 250 employees, €2,000 for larger firms, and €6,000 for hiring disabled workers, valid until December 31, 2025. Two aids coexist since 2020: the 'unique aid' reduced from €6,000 to €5,000 for contracts aimed at diplomas up to baccalaureate level, and the 'exceptional aid' reintroduced for diplomas beyond baccalaureate up to Master’s degree. Conditions include first-year contract limitation and maintaining apprenticeship quotas for larger companies.

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