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📈 FCM Travel, through the Qualtrics platform, garnered over 500 responses globally from clients of FCM Travel and Corporate Traveller, revealing travel trends and intentions. Key findings include 10% of clients planning to increase travel by over 20%, 30% up to 20%, and 35% maintaining current travel levels, with only 10% expecting a decrease. Budget-wise, 6% plan over a 20% increase, 36% up to 20%, 31% foresee stable spending, and merely 11% predict a decrease. Melissa Elf of Flight Centre Travel Group notes business travel as essential for company growth and competitiveness, reflecting clients' willingness to up both travel frequency and expenses, bolstering a positive outlook for the business travel sector and the 'bleisure' trend.

📝 Over 92% of French consumers review online feedback before choosing a business, service, or performance. Google is currently testing a new feature that displays a clickable information panel for local establishment results on Google Business Profile, further emphasizing the significance of local SEO. The feature remains in the testing phase, highlighting the platform's commitment to showcasing businesses with complete Google Business Profiles.

🏠 International tourists drove the growth in overnight stays in the Greater Paris area, with a +16% increase for foreign nights compared to +2% for French in January and February 2025 over 2024. The overall growth for these two months was +12%. The United States (+15%), China (+7%), and the United Kingdom (+26%) led in visitor numbers. International air arrivals to Paris rose by 19% to 805,000 in January and by 4% to 769,000 in February 2025 over the same months in 2024. Hotel occupancy rates in Greater Paris reached 63.4% in January 2025, up by 1.4 points from 2024.

🏖️ Cimalpes, the leader in premium mountain real estate, reported a successful winter season 2024-2025 with an average occupancy rate of 81% during February holidays, a +14% business volume growth over 2023-2024, and welcomed 43,978 travelers. The company saw a peak occupancy of 97% on February 15, with Val Thorens at 96.68%, Tignes at 92.15%, and Alpe d'Huez at 90.88%. The average basket size per stay was €7,700.

📚 IHG's Vignette Collection partners globally with the World Literacy Foundation to combat illiteracy and promote education in local communities where its hotels are located. This initiative supports the Foundation's goal to eradicate illiteracy by 2040 through actions like ephemeral libraries and literacy programs. 82% of consumers want ethically engaged hotel brands. Vignette Collection unites its 20 hotels across 12 countries under the "A Means For Good" ethos.

🏖️ In 2024, Adagio welcomed 1.65 million customers across 129 properties, achieving a 76% occupancy rate. The year featured six new openings in France, Europe, and Africa, and a 15% increase in Paris night stays during summer's major sports events, totaling 64,000, with customer satisfaction rising by 3.3 points. Adagio earned the Clef Verte label for 55 establishments, recognizing their commitment to sustainable tourism and reducing environmental impact.

📊 Google's Local Services Ads (LSA) are a strategic tool for attracting local prospects, appearing at the top of local search results. These ads enhance visibility and feature essential information like customer reviews. They are particularly effective within the business's service area. Google differentiates Local Services from Ads Search (textual and depend on keyword relevance) and Display Ads (visual banners across the Display network). Local Services Ads target only those within the service area and may include a Google Guarantee badge after a rigorous verification process. The setup involves four steps: verifying eligibility, entering business information, creating a profile with necessary documents, and crafting the ad with a set budget. Google ranks ads based on several criteria such as verification status, badge possession, search context, location, hours of operation, establishment's reputation, and responsiveness to customer inquiries. Guest Suite offers a lower-cost solution for improving local visibility through Google reviews and optimizing Google Business profiles, essential for ranking on Google Maps.

🏁 In a study analyzing 2,800 hotels across 24 Formula 1 host cities, Simon-Kucher reveals a significant impact on hotel pricing during Grand Prix weekends. Two months before the F1 season, 32% of hotels are already fully booked. Events like F1 help hoteliers optimize revenue per available room, especially as occupancy rates are declining. Canada and Abu Dhabi lead with rates exceeding €1,750 per night.

🏠 Co-living: a hybrid between hotel and apartment living, offers affordable, flexible, central urban locations with communal living and professional spaces. It appeals to young professionals, providing city-center accommodations at market-unaffordable prices, adopting sustainable practices. Co-living establishments offer better occupancy rates, cash flow, reduced staffing, and operational costs. Key considerations include balancing privacy, community, and leveraging technology for operational efficiency. Co-living's future is tied to flexible living, working, sustainability, and varies from co-housing to international chains.

🏖️ Calais LA Plage, an ambitious project presented at MIPIM, transforms Calais into a must-visit destination on the Côte d'Opale, merging luxury, modernity, and environmental commitment. Initiated by Aire Nouvelle (Equans France), Van Der Valk Hotel Group, and Archipelago architecture agency, the design features a visually striking edifice with wind-blown sail shapes, paying tribute to Calais' maritime tradition. Natacha Bouchart, Mayor of Calais, praises the project for its originality and ambition. The development includes a 4-star hotel, premium housing, and a low-carbon approach, aiming to create a lively new coastal space.