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🏨 Hotels Korner, a hotel group celebrated for its technological edge and focus on employee well-being, is set to debut in Lyon. Building upon their 9 successful Parisian hotels, they aim to introduce their unique 3-star human-scale hotel concept to the vibrant city of Lyon in October 2024. Their establishments are known for decentralized management, a fully digitalized customer journey, and a people-centered approach, offering straightforward, efficient accommodation starting at 90 euros per night. Targeting both business and leisure travelers, Korner seeks to enhance urban stays in Lyon, a city aligned with their values of closeness, innovation, and service quality.

💳 Adyen, a global financial technology platform, in collaboration with French software publisher Medialog, specializing in hospitality and restaurants, launched Medialog Pay. This new payment management solution, integrated with Medialog's PMS and POS offerings, aims to centralize payment operations on a single platform for the sector's professionals. Medialog Pay is designed to enhance customer experience through efficient payment strategies, offering a variety of secure payment options and seamlessly integrating into customer journeys, from online booking to check-out. The partnership addresses the need for uniformity and integration in payment management, promising a unified, smooth, and secure solution tailored to client needs, thereby improving productivity and gains.

🍁 The two-star Michelin-rated L'Orangerie restaurant at Four Seasons Hotel George V, Paris, unveils a new aesthetic by renowned architect Pierre-Yves Rochon. The redesigned space enhances Chef Alan Taudon's refined cuisine, offering a holistic experience where bold, subtle, and precise flavors resonate within the poetic and organic setting. Nestled under an intimate glass roof with a view of the Cour de marbre, the dining room features a beige palette, light wood, natural tones, and a monumental porcelain ceiling sculpture by Art et Floritude, creating a warm, sophisticated, and tranquil atmosphere.

🍳 Les Petites Cantines, un réseau de cantines conviviales en France, compte 14 établissements avec projets d'expansion pour 2025, incluant une ouverture à Bordeaux. Fondé par Diane Dupré la Tour, qui a traversé une épreuve personnelle en 2013, le concept est né à Lyon en 2016. Les lieux encouragent la participation des convives dans la préparation des repas, avec un système de prix libre. Le réseau emploie 35 salariés et est soutenu par des entreprises, des collectivités et des fondations. En février 2025, 18,557 adhérents actifs et 6,265 couverts servis témoignent de l'impact social du projet. Diane Dupré la Tour et le chef Christian Têtedoie collaborent pour « Recettes du Collectif », une formation destinée à améliorer les pratiques dans la restauration collective.

🏦 Covivio, a major European real estate player, manages 283 hotels across Europe valued at €6.4 billion. In Lille, France, Covivio's portfolio includes 8 hotels, with strategic investments such as the rebranding of Hilton Lille to occur in 2024, involving €7 million investment, resulting in a 22% average room rate increase to over €160. The Grand Hôtel Bellevue, established in 1913, is undergoing a €4 million renovation, including a rooftop addition, aiming at a 10% room rate rise. Covivio acquired SLIH in 2016, signifying strategic market structuring.

🏖️ TikTok, with 1,5 billion monthly active users globally, is utilized by the travel industry, including nearly 1000 big accounts from France. Tourist offices, winter sports resorts, and brands like Club Med engage audiences with organic content, collaborations, and sponsored communications. In France, 25.1 million people use TikTok, with 67% over 35 years old. The platform's new tools like Symphony and Travel Ads help target international travelers and personalize ads, like Blablacar's Paris-Lille route promotion to local users. In the US, over 50% daily use TikTok for product research; in France, it's 40%.

📈 BIT, an Italian tourism fair, reported an increase in global tourism in 2024 compared to 2023, nearing pre-pandemic levels. By 2030, 24% of the global population is expected to travel, reaching 33% by 2040. Top tourist origins are China, Germany, the UK, and the USA, with emerging markets like Saudi Arabia, Brazil, Indonesia, Mexico, and Pakistan. Spain, France, and the USA lead as top destinations, with tourism less concentrated than before. In 2025, key trends will include noctourism, secondary destinations with Asia gaining interest, adventure "bravecations," nostalgia-driven travel, a focus on rest and wellness, and hotels as destinations themselves, all complemented by increased use of artificial intelligence.

🏨 Korner Hotel Group, renowned for its unique tech approach in hospitality, expands beyond Paris with a new location in Lyon. The trio led by Cécile Rosset, Maxime Letessier, and Benoît Piel has grown a network of 9 Parisian hotels in 18 months, offering a decentralized management system and 3-star hotels with 20 to 35 rooms. Their hotels feature a fully digitalized customer journey and simple yet effective services, starting at €90 per night. The group targets business and leisure travelers in major cities outside Paris, beginning with Lyon.

🏨 France's hospitality industry faces an ongoing labor shortage, prompting the 3rd edition of the Semaine des métiers du tourisme from March 17-23, aimed at enhancing the sector's appeal. Despite being the world's top tourist destination, the sector accounts for over 2 million direct and indirect jobs and almost 9% of France's GDP.

🏨 Adrien Lanotte, with 15 years as a hotel market observer and analyst at MKG, provides insights into the hotel industry's performance in 2024 and expectations for 2025. The year 2024 is described as "atypical," marked by unusual variations and volatile business activity, influenced by singular events such as the Olympic Games in France and the European Football Championship in Germany.