Pivot stratégique pour Alfred Hotels
🏨 Alfred Hotels acquires the Les Jardins de la Villa hotel in Paris's 17th arrondissement, marking its first Parisian venture and debut of its 4-star brand. The hotel boasts 40% of rooms with balconies, a 70 m² patio, a 40 m² courtyard, a wellness area, and a meeting room. Renovations start in 2026 to modernize and align with premium standards. This move strengthens Alfred's partnership with Braxton, involved in 12 openings over two years.
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