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🏨 Adagio aims to become Europe's leading aparthotel sector by 2030 with its strategic plan FIRST. The joint venture between Pierre & Vacances - Center Parcs and Accor plans to open 50 new establishments by 2029, targeting 180 aparthotels in 25 countries, up from 16 currently. Focusing on markets like France, the UK, Germany, Austria, and Switzerland, Adagio also eyes expansion into Eastern and Southern Europe. The brand seeks to double its portfolio and offer 20,000 apartments across three ranges: Access, Original, and Premium. The FIRST strategy is built on four pillars: enhancing customer experience, team engagement, partner relations, and shareholder growth, aiming for a €700 million revenue by 2030.

😄 A scientific study by Hampton by Hilton and Goldsmiths, University of London, confirms a smile can significantly enhance a hotel stay by 22%, make the experience six times more memorable, and make guests feel 51% more welcomed. Human warmth from staff is nearly four times more likely to improve guest experience than hotel amenities, suggesting a sincere smile can even make food taste better and beds more comfortable.

🏡 Choice Hotels International, a leading hospitality franchisor, published its 2024 Sustainability Report. Megan Brumagim, VP of Upscale Brands and Director of Sustainability, spearheads the initiative, emphasizing reducing environmental footprint while adding value for hotel owners. The report includes, for the first time, Scope 3 greenhouse gas emissions alongside Scope 1 and 2, marking a key step towards science-based target setting. In 2024, a notable partnership includes a $150,000 annual donation to the National Parks Foundation and a feature for Choice Privileges members to convert points to donations, aligning with 95% of Choice Hotels being within 90 minutes of a national park.

🎭 Le Festival de Cannes revient du 13 au 24 mai 2025. Le Carlton Cannes, A Regent Hotel, proche du Palais des Festivals, accueillera à nouveau des personnalités de cinéma. Cet hôtel, lié au festival depuis sa première édition en 1946, offre des suites emblématiques, inspirées de Grace Kelly et Cary Grant. Notamment, le film 'La Main au Collet' de 1954, tourné ici, serait le lieu où Grace Kelly rencontra le Prince Rainier.

🌍 Americans traveling to Europe in summer have been increasing for four consecutive years. Allianz Partners USA predicts a 10% rise in transatlantic traffic by 2025. Top summer 2025 destinations include London, Paris, and Dublin, with cultural offerings, historical heritage, and cosmopolitan dynamism attracting tourists. London remains popular for its mix of modernity and tradition; Paris for elegance and artistic legacy; Dublin for its warm atmosphere and summer festivities.

📈 Nouvelle réglementation à partir de janvier 2025 : le Diagnostic de Performance Énergétique (DPE) est obligatoire pour les locations saisonnières de plus de 120 jours par an. Interdiction de louer des logements classés F ou G. Les collectivités locales, notamment à Paris, Lyon, Nice, Annecy, et Bordeaux, peuvent limiter les jours de location et exiger des autorisations spécifiques. Revenus locatifs : au-delà de 30 000 €, appliquez le régime réel. Consultez votre mairie pour les règles locales.

📌 The European DSP2 directive mandates double authentication for card transactions, making manual, non-3D Secure payments legally invalid. Tokenized cards secure post-stay billing but require PCI-certified tools. Non-compliant practices risk immediate chargebacks, data breaches, and financial losses. Hotels can avoid these issues by verifying payment providers, avoiding manual entries, implementing tokenization, and refusing unauthenticated payments. Understanding DSP2, 3D Secure, and tokenization is essential for operational efficiency and profitability.

📝 Bowo's Guest App enables travelers to manage key aspects of their stay via QR code, including online check-in, keyless door opening, messaging, room service, housekeeping requests, activity bookings, and late check-out. Integrated with Bowo's CRM, the app personalizes communication and targets campaigns through emails, SMS, and WhatsApp. Otely, now part of the experience, allows hotels to offer a 24/7 F&B service delivered to guest rooms through partner restaurants without onsite kitchen constraints. Otely is the sole solution connected to Uber Eats, offering the most extensive delivery menu and meeting Atout France's 4-star certification F&B criteria for hotels without their own kitchen facilities.

🛌 Dans un marché hôtelier de plus en plus compétitif, intégrer des offres de bien-être comme des spas est crucial pour se démarquer. Un spa bien conçu peut générer des revenus plus élevés que les secteurs traditionnels comme la restauration. Accor révèle que 79% des voyageurs considèrent le bien-être comme une priorité. Le groupe a publié un livre blanc sur le design moderne des spas et du bien-être pour renforcer cette tendance.

🏖️ Aman announces the opening of Amancaya in the Exumas, Bahamas, featuring 36 villas and a limited collection of serviced residences designed with Swiss investor, philanthropist, and sportswoman Dona Bertarelli. The resort will include a marina, Beach Club, Aman Spa, and restaurants across two private islands. This addition marks Aman’s third Caribbean location, joining Amanera in the Dominican Republic and Amanyara in Turks and Caicos. Amancaya aims for LEED certification and aligns with the UN’s Sustainable Development Goals. Aman's global collection now comprises 35 hotels and resorts.