Tendance du marché

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🏖 From January to October 2024, the South region of France saw a tourist attendance increase of nearly 3%, with international clientele up by 4%, despite stable months in July and August. The region’s de-seasonalization strategy and 100% green budget initiative led by President Renaud Muselier are credited for the growth. A new reference year for regional tourism is expected with higher reservation rates towards the end of 2024, as stated by François de Canson, Vice-President of the South Region. Hotel occupancy rate maintained at 69% compared to 2023.

🏨 KKR and Baupost, both U.S.-based companies, will form a joint venture to acquire a portfolio of 33 UK-based hotels operating under "Marriott" and "Delta by Marriott" brands. The European Commission received a concentration notification on October 4, 2024, with the acquisition proceeding through the purchase of shares. The target includes 37 entities with 36 registered in the British Virgin Islands and one in the UK.

📈 Unox, an Italian multinational, forecasts an 18% growth in its 2024 revenue, expecting to exceed €330 million. In September, their order book reached €240 million. The company saw a 16% increase in revenue over the first nine months of 2024 compared to 2023, with a 28% rise in Q3 2024 alone, totaling €85 million. Their order book grew 24% year-on-year, hitting €245 million over the same period. Unox's growth strategy earned them a place in Fortune's list of the Top 100 Best Places to Work in Europe™ and the Best Workplace for Blue Collar®2024 award.

💰 In France, 64,427 businesses failed in the last 12 months—a 24% increase from 2019, hitting a record high since at least 2009, as reported by BPCE L’Observatoire. In Q3 2024 alone, 13,035 businesses failed, up 20% from the same period in 2019. PME-ETI witnessed a 57% higher failure rate than in 2019. Over 250,000 jobs are at risk, marking a 43% rise compared to 2019. Regions like the Southwest quarter, Rhône-Alpes, and Île-de-France are highly affected, while Lorraine, Limousin, and La Réunion are less impacted. Certain sectors such as financial and insurance activities, road freight transport, real estate, scientific and technical activities, and vehicle sales and repair face record failures, whereas the beverage service and accommodation sectors (hotels, campgrounds, etc.) show resilience. BPCE experts forecast around 65,000 failures for 2024.

🏖️ Deloitte, in partnership with Google, reveals a study on tourism sector evolution since the 1990s and forecasts trends up to 2040. Global tourism growth began in 1975, peaking at 1.5 billion annual travelers in 2019. Despite COVID-19 impacts, the industry regained 86% of its activity by 2023. Predictions suggest reaching 2.5 billion annual travelers by 2040. France remains the top tourist destination since 2010, followed by Spain, the USA, and Italy. However, shifts are expected with South America and Asia-Pacific regions gaining popularity. Italy might lose its rank to Mexico by 2040, with Saudi Arabia, Indonesia, and the UAE also gaining market share.

🏖️ Bpifrance, since November 2019, has supported 140 businesses in the French tourism sector through its Accélérateur Tourisme & Loisirs. 40% of these companies are based in Ile-de-France. The sectors include accommodation (34%), restaurants (35%), leisure (13%), travel agencies (6%), transport (5%), and others (7%). A special event on October 9 marked the end of the 4th promotion, which focused on climate change adaptation.

🎃 The Marquis de Briqueville opens his château at the Domaine de Maffliers for a suspenseful Halloween night Murder Party on October 31st. The second edition of the event promises mystery and intrigue, as guests in black, white, and a touch of red attire unravel a crime amidst a blend of reality and fiction.

🎃 KAYAK.fr identifies London, Marrakech, and Rome as the top destinations for French travelers over the November 1st long weekend. London, with an average round-trip flight cost of 159 €, leads due to its autumn vibe and numerous attractions. Marrakech takes second place at 242 €, offering a sunny getaway, while Rome at 180 € places third, promising pleasant weather and stunning sights.

🏠 Marriott International and MGM Resorts International announced a strategic long-term licensing agreement in July 2023 to convert a Las Vegas Strip property into a W Hotels brand within the Marriott Bonvoy portfolio, expected to be completed later this year. Steve Zanella, MGM Resorts President of Operations, highlighted the success of their collaboration, while Leeny Oberg, Marriott International CFO and EVP of Development, emphasized the alignment with W Hotels’ luxury branding and vibrant nightlife, enhancing traveler experience.