Tendance du marché

🏦 On November 20th, at Hôtel de Paris Monte-Carlo, Monte-Carlo Société des Bains de Mer's President-Délégué Stéphane Valeri, EHL Hospitality Business School's Dean Achim Schmitt, and other officials signed a partnership. The alliance aims to enhance attractiveness and develop skills within the hospitality sector, focusing on professional training, internship opportunities, and career planning for SBM employees.

🌏 Luxury brands are increasingly integrating sustainability into their agendas, responding to environmental concerns and critiques of the ultra-rich's carbon footprint. Erica Lippert, a researcher at the Free University of Brussels, examines this trend through two case studies: Cidade Matarazzo in Brazil and Six Senses Con Dao in Vietnam, exploring the 'ecotourism' communication aimed at wealthy clients and its socio-political effects. Luxury companies collaborate with NGOs and improve their production chains for sustainability and social justice.

🎄 Repossi celebrates the 10th anniversary of its iconic Serti sur Vide collection by partnering with Le Royal Monceau - Raffles Paris, showcasing modern art connections. The Christmas decor features green and silver hues, embodying Repossi's design with clean, precise lines and a touch of randomness. The festive scenography balances tradition and modernity, with asymmetric, minimalist trees that challenge conventional Christmas aesthetics.

🏨 Aleph Hospitality, the Middle East and Africa's largest independent hotel management company, on November 20, 2024, took over two luxury hotels in Morocco: Marchica Lagoon Resort in Nador with 93 rooms and Michlifen Resort & Golf in Ifrane, featuring 72 suites and a Jack Nicklaus golf course. Morocco welcomed a record-breaking 14.5 million tourists in 2023 and aims to attract 17.5 million by 2026. Bani Haddad, Aleph's founder, is optimistic about growth opportunities in the booming sector.

🎄 United Airlines reports a nearly 30% increase in bookings to European Christmas markets compared to 2019 and a 10% rise from last year. This reflects an American trend of spending holiday budgets on unique experiences over gifts, with a Deloitte study highlighting a 16% surge in experience-related holiday spending, while material gift spending remains stable. European Christmas markets annually attract millions with their festive atmosphere, mulled wine, crafts, live music, and enchanting settings.

🎲 Vulcania closed on November 11, recording 389,000 visitors in 2024, marking its 4th best performance since opening. The 2023 season had 381,000 visitors, with 2024's numbers surpassing the previous year's and only behind the opening years of 2002-2004. Key attractions included La Rivière des Minéraux, Contes & Légendes Volcaniques, nocturnes, and soirées Astronomiales. The park achieved these results despite the Paris Olympic Games occurring in the summer.

⛰ Observatoire national des stations de montagne predicts a +5% occupancy rate for the start of the 2024-2025 winter season compared to last year. Jean-Luc Boch, president of ANMSM, highlights the increased attractiveness of mountain resorts. However, he notes occupancy rates may change with snowfall and weather conditions.

🏦 Accor and Abu Dhabi Tourism Investment Company (ADTIC) announce the opening of Sofitel Legend Pyramids Giza for late 2027, near the Giza pyramids and the Grand Egyptian Museum. The luxury hotel will become the 8th in the exclusive Sofitel Legend collection. The brand aims for 15 properties by 2030, strengthening its luxury hotel segment. The Sofitel Legend Pyramids Giza will offer 303 rooms and suites, infinity pools, a spa, and premium dining experiences.

💼 The 11th SFL-IFOP Paris Workplace 2024 barometer reveals that aesthetic quality of workspaces is a key attractor for employees, according to a survey of 1,300 Francilian workers. A visual questionnaire was introduced for the first time since 2014 to quantify aesthetic preferences. The study finds well-being at work is increasing, despite a decrease in weekly telework frequency from 1.8 days in September 2020 to 1.5 days by June 2024. Furthermore, 38% of employees report their offices underwent redesign within the past two years.

🍴 During the EquipHotel salon in Paris, the regional finale of the 19th Gargantua Contest by RESTAU'CO crowned 3 winning teams from the northern half of France, including Ile-de-France and Normandie among others. Six duos of culinary professionals competed for 3 hours, creating a main course and a dessert within a set budget. Eleven experts judged the event, with technical and tasting aspects accounting for 60% and 40% of the score respectively. Winners advance to the national finale in early 2025.