Tendance du marché

🍴 During the EquipHotel salon in Paris, the regional finale of the 19th Gargantua Contest by RESTAU'CO crowned 3 winning teams from the northern half of France, including Ile-de-France and Normandie among others. Six duos of culinary professionals competed for 3 hours, creating a main course and a dessert within a set budget. Eleven experts judged the event, with technical and tasting aspects accounting for 60% and 40% of the score respectively. Winners advance to the national finale in early 2025.

🏕 In 2023, French winter camping saw a 47% increase in overnight stays in mountainous regions. CamperDays, a leading RV rental platform, reported a 55% rise in winter season bookings from 2022 to 2023. Travelers booked an average of 18 weeks in advance for a 14-day trip.

🎄 French travelers are increasingly seeking to spend the end-of-year holidays abroad, with flight searches up 14% from last year. KAYAK.fr, the leading travel search engine, recommends planning these trips before holiday decorations hit the stores for savings. Destinations around the world are preferred over snowy chalets, and Bangkok remains popular despite a 16% increase in flight search activity and an average return economy class ticket price of €1,035.

🏨 easyHotel Marseille Euromed opened with 111 keys. easyHotel announces new establishment, easyHotel Ferney-Voltaire, set to open in early 2027 as part of a development series including six confirmed hotels and a record number of projects under exploration. easyHotel's current portfolio includes 49 hotels across Europe, with locations in France (Marseille, Nice, Paris Charles de Gaulle Villepinte, Paris Nord Aubervilliers), the UK, BENELUX, Spain, Switzerland, and the rest of Europe. easyHotel Ferney-Voltaire will be the fourth in France and sixth in the Swiss region, adding to the four franchised hotels in Zurich and one in Bâle. easyHotel achieved a record turnover exceeding 100 million euros in 2023, with record customer numbers, and aims to continue growth by increasing openings in major European cities.

🏨 Unique establishments that surprise and enrich customer experience are favored over standardization. Hotels transform into places of life to create memorable stays, focusing on emotion and identity through storytelling. The rise of hybrid hotels, combining accommodations, concepts, and blended common spaces for dining, working, and entertainment, defines recent trends. Source: "Aménagement et design : les dernières tendances" dossier in Industrie Hôtelière, issue 765, November.

🏨 Hôtels adopt unique features to enhance guest experience, prioritizing authenticity and human connection. Key trends include hybrid hospitality and the blending of communal spaces for dining, working, and entertainment. These concepts were highlighted in "Aménagement et design: les dernières tendances," featured in "Industrie Hôtelière" magazine, issue no. 765, November.

💰 AccorInvest, a major player in European hotel management and ownership, successfully issued a second bond for €650 million. The fixed 5.5% coupon bond with a seven-year maturity will diversify debt and extend the company's financial commitments. Funds will repay other debts, strengthening financial stability. Following a €750 million bond issue just one month prior, these moves signify market confidence in AccorInvest's business strategy, with over 700 hotels in Europe, Latin America, and Asia. Financial advisor Rothschild & Cie and legal advisor Latham & Watkins facilitated the deal, with BNP Paribas as the global coordinator, alongside BofA Securities Europe, Crédit Agricole CIB, Natixis, and Société Générale.

🏡 Influential industry figures participated in a design workshop organized by EquipHotel and MKG Consulting, discussing the impact of design on customer experience and its role in creating memorable moments. Present were Stella Cadente, CEO of Studio Stella Cadente; Agathe Labaye, architect at Labaye Sumi; Charline Bress Vittoz, Deputy General Manager of Lavorel Hotels; and Patrick Goas, co-founder of Whala Lodge. They examined how design can convey identity, enhance attractiveness, and improve both customer comfort and team efficiency. Stella Cadente emphasized the creation of an atmosphere and emotional imprint through design, focusing on micro-details and authentic artistic direction to fabricate memories.

📝 Customer satisfaction surveys help businesses identify strengths and weaknesses to enhance the multichannel customer journey, crucial for a successful customer experience—a key finding highlighted in a recent study for 2021. Leveraging surveys to publish Google reviews is strategic, as 71% of consumers admit online reviews influence their decisions. Additionally, an LSA/HiPay study revealed 69% of customers might avoid a store lacking a satisfactory omnichannel experience. Guest Suite offers comprehensive solutions for crafting custom surveys, automating feedback collection, and optimizing customer satisfaction strategies using tools like NPS (Net Promoter Score). Sources: - Havas CX and OpinionWay, X INDEX, 2020 - Capterra, 71% of consumers influenced by online reviews, 2020 - LSA Conso, Omnichannel a priority for customers [Study], 2018

🏠 Gîtes de France® was voted the Favorite Brand of the French in the "private accommodation rental" category. Over 5 million vacationers trust and stay in one of their 55,000 network accommodations each year. The brand has 600 employees and 42,000 owners across France. The award was based on the highest number of "likes" in a study conducted by OpinionWay on June 19-20, 2024, with a representative sample of 1,114 French people aged 18 and over, outperforming Airbnb and Booking.com.