Tendance du marché

🌎 Le tourisme en Europe du Sud est menacé par le changement climatique, avec des incidences comme des vagues de chaleur et des sécheresses provoquant des incendies de forêt en Grèce, Espagne, Italie. Ces phénomènes perturbent l'industrie touristique, secteur clé pour l'économie locale. L'OMT dans son édition 2020 de International Tourism Highlights souligne l'importance du tourisme pour la croissance et l'emploi en Europe.

🏠 On December 19, Machefert Group, with 30 years in luxury hospitality, entered negotiations with a major global American investment fund to redefine its debt and fund development for three years. Despite debts, Machefert had a healthy cash flow with a 2024 revenue of €41 million. The 2025 outlook seems positive, especially with the upcoming Paris Olympics. The group boasts prestigious assets in France and Marrakech and successful new hospitality concepts such as La Bonne Chambre and Rehab speakeasy. CEO Kévin Machefert emphasizes resilience and innovation for future growth, with plans to open two new establishments and renovate five hotels by 2025.

🌎 Amsterdam, a leading European destination, sees tourism and hotel sectors flourish, especially during spring and summer. Key events like Liberation Day, Pride Amsterdam, and Grachtenfestival boost hotel performance with increased occupancy rates, Average Daily Rate (ADR), and Revenue per Available Room (RevPAR). With 9.16 million visitors and strong transport connectivity, Amsterdam showcases resilience and dynamic appeal to both leisure and business travelers.

🏠 On December 4, Accor revealed a new study titled "The major wellness trends of 2025 according to Accor," where Emlyn Brown, Wellness Executive, noted a shift in consumer behavior by 2025. The study highlights eight major trends, predicting a move away from fads and biohacking towards scientifically-backed practices. It emphasizes transformative experiences in sports and nature, and the importance of cognitive health for consumers aged 25 to 75. Trends also indicate a rise in the popularity of Reformer Pilates and functional "wellness drinks," especially among Generation Z, as substitutes for alcoholic beverages.

📝 The article emphasizes the effectiveness of satisfaction surveys for collecting customer feedback to evaluate services and products. It highlights the importance of feedback management in shaping business strategies. Guest Suite offers free access to a satisfaction survey template and stresses the value of client comments for service improvement. The article outlines 13 example questions, including socio-demographic queries and product/service feedback, to enhance customer satisfaction and brand visibility. Tips for creating concise surveys and avoiding bad practices are provided, along with the necessity of analyzing collected data using key performance indicators (KPIs) such as CSAT, NPS, and CES. The article suggests qualitative and quantitative studies to understand trends and improve offerings. Guest Suite also provides tools to create custom surveys and analyze responses.

🏨 IHG Hotels & Resorts has partnered with Grape Hospitality to add five new hotels to its European portfolio, introducing 810 rooms across France, Spain, and Italy under brands like Voco, Hotel Indigo, and Crowne Plaza. In Spain, Voco Madrid Centre Retiro debuts as the first Voco hotel with 193 rooms near Madrid's Retiro Park. France welcomes the 100-room Hotel Indigo Bordeaux in the Chartrons district, the third Hotel Indigo property in the country. Italy's Hotel Indigo Florence offers 160 rooms close to Santa Maria Novella station.

🏡 The Palmaroga Hotel Asuncion, housed in a 1901 historic building, originally the seat of the Superior Court of Justice, joined the Tapestry Collection by Hilton, maintaining its neoclassical architecture with Spanish modernist inspiration. The hotel offers 107 comfortable rooms, including multi-level suites and a large presidential suite, plus amenities like an inner courtyard, fitness center, and rooftop pool. Tapestry Collection by Hilton aims to double its presence in the region, planning 10 additional hotels in the next four years. By the end of 2024, Hilton will introduce the Delfins Beach Resort Bonaire, marking its first hotel on the Caribbean island.

🏠 Lyra, French leader in online and instore payments, reveals study details on payment services and trends in France, focusing on the tourism sector. Card payments dominate the tourism e-commerce at 98%, followed by Amex and dematerialized titles at 55%. PayPal usage is lower at 25%. The study addresses consumer habits, merchant strategies, economic contexts, and technological innovations.

🍴 Inflation in French restaurants and cafes has surpassed food inflation, leading to fewer visits across all restaurant segments, according to Revenue Management Solutions' study for Q3 2024. The decline was especially notable in sit-down and themed restaurants. However, Generation Z is bucking the trend; they're the only group increasing their fast food consumption, with 32% planning to spend more of their disposable income at restaurants in the coming months. Visiting restaurants remains a habit for 85% of French people weekly, while 56% use sit-down dining services.

🏨 In the hospitality industry, staff uniforms traditionally mirrored the formal attire of business clients, typically three-piece suits. However, the trend in business attire has shifted towards a more casual style, including sneakers and chinos. Marjolaine highlights the importance of hotels updating their staff uniforms to reflect current client dress habits, ensuring a welcoming and consistent atmosphere. The key message is that uniforms should adapt to the evolving expectations and casual fashion of guests.