Tendance du marché

🏨 In the hospitality industry, staff uniforms traditionally mirrored the formal attire of business clients, typically three-piece suits. However, the trend in business attire has shifted towards a more casual style, including sneakers and chinos. Marjolaine highlights the importance of hotels updating their staff uniforms to reflect current client dress habits, ensuring a welcoming and consistent atmosphere. The key message is that uniforms should adapt to the evolving expectations and casual fashion of guests.

💰 On December 5, 2024, the Syndicat des Indépendants et TPE surveyed 571 small business leaders regarding their opinions on the government no-confidence motion and its impact on their enterprises, covering economic situation, consumption in the last quarter, recruitment, and investment.

📝 Accor, a global hospitality leader, predicts 2025 wellness trends, focusing on authenticity, science, and true well-being. Emlyn Brown, the Wellness Head, notes future health will blend technology, transparency, and quality services. A study found only 2% of TikTok nutrition content is scientifically accurate, reflecting a shift away from biohacking and misinformation.

🏨 Hyatt announced at the ILTM in Cannes the expansion with over 50 new luxury and lifestyle hotels worldwide by 2026. Javier Águila, Hyatt's President for EMEA, credits their success to high-performing luxury and lifestyle segments and acquisitions like Mr & Mrs Smith and Standard International. Hyatt, with 70% of its rooms in the upscale segment, added 28 luxury hotels in the past three years, doubling its luxury room count since 2017.

💰 CEO Franck Gervais reports Pierre & Vacances / Center Parcs' positive net result for fiscal year ending September 30, 2024, marking the end of a 4-year restructuring period. Before the health crisis, FY 2019 ended with a net loss of €33 million. The company now boasts a doubled gross margin of €174 million and a net profit of €29 million. The tourism turnover grew by 32%, EBITDA doubled, operational cash flow increased, and all debts from restructuring and state-guaranteed loans (PGE) were repaid.

🏦 En octobre 2024, la France observe une stabilisation du marché hôtelier avec une baisse du RevPAR de -5,3% par rapport à 2023. Paris et les grandes métropoles enregistrent des baisses malgré des taux d'occupation élevés. Corse et Grand-Est affichent des résultats positifs, tandis que Nantes et Lille sont particulièrement affectées post-Coupe du Monde de Rugby 2023. Le taux d'occupation national est de 70%, un prix moyen de 125,8 €, et un RevPAR de 88,1 €. Comparé à septembre, octobre voit une diminution du taux d'occupation de 4,2 points, du prix moyen de 8,0%, et du RevPAR de 13,5%.

💰 Covivio, facing inflation and interest rate hikes, altered its 2022-2024 strategy. Achieved €1.5 billion in sales, including a €200 million deal for Moncler's future Milan headquarters. Reduced LTV to under 40%, lowered net debt/EBITDA from 14.5x mid-2022 to 12.1x in June 2024, and doubled liquidity to €2.5 billion. Revenue grew by 13.6% since end-2022, with net recurring income increasing from €430 million to an expected €460 million by end-2024. Covivio increased its hotel holdings to 52.5% from 43.8% at end-2023.

🏠 Preferred Hotels & Resorts welcomed 24 new properties between July 1 and September 30, 2024. AJWA Cappadocia in Ürgüp, Turkey, part of the Legend Collection, features 62 rooms and cave suites inspired by Ottoman and Seljuk empires, set within 37 hectares of gardens with over 15 varieties of fruits and herbs. The Dusit Thani Bangkok in Thailand, part of the Lifestyle Collection, reopened in September 2024, offering 257 rooms with floor-to-ceiling windows overlooking Lumpini Park, after undergoing a significant transformation honoring its 50-year heritage.

💰 AccorInvest reported a 4% revenue increase to €3.1 billion and a 9% rise in EBITDA to €496 million for the first nine months of fiscal year 2024. Assets under management valued at €8.2 billion as of June 30, 2024. The company reinforces its financial structure through its dual business as a hotel owner and operator, focusing on the economic and mid-range segments in Europe.

🌌 By 2025, over half (58%) of French travelers plan to visit destinations with clear starry skies. Among male travelers, 29% seek wellness-focused trips, diverging from traditional male party stereotypes. A third of parents (34%) prefer investing in memorable trips over financial inheritance, emphasizing value in shared experiences. Meanwhile, 25% of French baby boomers aspire to climb the highest peaks, challenging the concept of a quiet retirement.