Tendance du marché

📚 HBX Group, an offshoot of Hotelbeds and a leading hotel room wholesaler, recorded strong performance in H1, partly due to its partnerships with hoteliers. As a key player in hotel distribution, it competes with OTAs and enhances market stability by selling large volumes of rooms. Since its February listing on four Spanish stock exchanges, HBX must satisfy shareholders and financial analysts. The company partners with over 60,000 distributors across 170 markets, handling over 6.2 billion daily searches.

🗺️ Selon le Mastercard Economics Institute, le rapport annuel Travel Trends Report 2025 révèle que les Européens privilégient des voyages axés sur le bien-être, la nature, et la gastronomie. Paris est la première destination pour les touristes d’Océanie et la troisième mondiale. Cannes est classée deuxième meilleure “Foodie City”. Malgré l'incertitude économique, ces aspirations motivent les voyageurs européens.

💰 Criteo's "Travel Pulse" study, surveying 14,000 travelers, reveals that 29% of French travelers are influenced by geopolitical context when planning vacations, doubled from 12% the previous year. German travelers share similar concerns (30%, up from 13%), while British travelers are slightly less affected (27% up from 25%). European travelers increasingly book last minute (21%) versus early bird (down from 44% to 39%), with stable numbers booking 1 month to 6 weeks in advance (40%). Travelers consult an average of 21 accommodation options over a month-long decision period. The top comparison criteria are cancellation flexibility (59%), good reviews (53%), special offers (50%), easy refund options (41%), friend recommendations (31%), loyalty programs (27%), and environmental considerations (15%). The recommended response includes adapting pricing, payment, and cancellation policies to fit consumer anxiety levels and leveraging revenue management techniques.

🏠 Abu Dhabi hosted 1.4 million guests in Q1 2025, seeing an 18% revenue increase in hotel sector, with a 25% RevPAR growth. The DCT Abu Dhabi showcased continued momentum at ATM 2025 following a historic year in 2024. The emirate's international allure led to AED 2.3 billion in hotel revenue. Top visitor markets included India, China, Russia, the UK, and the USA, highlighting Abu Dhabi's rising global popularity as a tourist destination.

🏨 Oravel Stays Ltd's OYO brand is expanding in the UK with six new Sunday properties, previously under Mercure, in Cardiff, Warwick, Dorking, Staines, Exeter, and Winchester. Following the launch of the first UK Sunday property in Canary Wharf in September 2024, these additions aim to enhance OYO's premium hospitality offerings. The newly acquired sites will undergo renovations and target 65,000 international customers annually, with foreign visitors expected to account for over 30% of bookings. OYO operates around 200 establishments globally.

💸 Sabre Group, the world's leading GDS, sells its Hospitality Solutions division to investment firm TPG for $1.1 billion, in contrast to Amadeus's ongoing acquisitions. Sabre, which serves 500,000 travel agencies and large companies globally, divests its less profitable hotel sector to focus on its core airline ticketing and technology solutions. This sale was anticipated for years due to Sabre's reluctance to heavily invest in Hospitality Solutions, particularly as its flagship reservation engine, SynXis, lagged behind competitors without significant AI integration. Less than two years ago, Accor intended to transfer its TARS reservation system to Sabre SynXis but switched to Amadeus instead. This deal enables Sabre to reduce its debt and refocus on its strengths.

🏨 Hotel branding diverges from classic B2C branding, focusing on lived experiences and real-time emotional connections during the stay, through details like the lobby's scent or the check-in process. The brand is embodied by staff interactions, significantly influenced by digital presence on platforms like Booking and TripAdvisor, and co-created with guests' online feedback. Even in OTA-dominated spaces, effective hotel branding must maintain distinctiveness and appeal. Multi-establishment groups face the additional challenge of unifying diverse properties under a coherent brand identity without losing individual character.

🏦 Glion Institut de Hautes Études launches a 12-month part-time Executive Master of Advanced Studies in Hospitality and Business Leadership for professionals with at least three years of experience. The program combines online learning with an immersive campus experience in Montreux, Switzerland. It covers innovative economic models, sustainability, corporate finance, digital marketing, operations management, and organizational transformation in four 12-week modules. It allows full-time work and study with a focus on practical knowledge and networking opportunities.

🏠 Honfleur, Normandy, tops the 2025 ranking of French towns with under 20,000 inhabitants for spring getaways, based on online searches, climbing from fourth place in 2024 with 92,820 searches to 112,320 monthly searches. Cassis rises to second after being fifth, while Deauville, now third, saw an increase from 111,740 (2024) to 112,050 searches (2025).