Innovation

📷 Instagram posts are now appearing in Google and Bing search results, impacting travel marketing strategies significantly. This change allows Instagram content to reach a broader audience beyond followers, competing with websites for search engine visibility. Nicolas de Dianous, founder of NS4, highlights the need for improved text descriptions in posts for effective "Social SEO." This shift could divert traffic from websites to Instagram, questioning the traditional role of websites while enhancing Instagram's impact on brand visibility.

🤖 OpenAI unveils the agent ChatGPT, integrating deep search and Operator's autonomy for enhanced online task automation. This July 2025 update allows users to perform tasks like financial research, form-filling, and presentation creation. Key features include web navigation, intelligent date selection, and code execution. Users maintain control with task authorizations. Pro users get unlimited tasks, while other paid users have 50 monthly tasks, expandable. This innovation enhances travel planning and other repetitive online activities.

📚 GEO, or Generative Engine Optimization, is gaining traction, focusing on AI-based search engines like ChatGPT. Unlike traditional SEO, GEO prioritizes precise content and active presence on digital channels over keywords and backlinks. Key strategies include maintaining accurate, detailed information and leveraging user-generated content and media mentions. While traditional SEO metrics are less applicable, Google My Business remains crucial. As AI reshapes travel planning, timely adaptation to GEO can provide a competitive edge.

🚀 Solayer, a web3 actor, launched Solayer Travel, an online travel agency for Emerald cardholders, promising 35% savings compared to traditional OTAs. Offering payments via the Solana blockchain and Visa network, the platform includes over a million hotels. While Solayer’s bulk pricing method remains unclear, they provide 24/7 travel assistance. Joshua Sum, Solayer's product manager, aims to make the Emerald card a premier travel choice, with more services planned later this year.

🍳 À l'EHL Hospitality Business School, nous offrons des cours de cuisine sous vide pour aider restaurateurs et chefs à optimiser leurs opérations. Cette technique permet une réduction du gaspillage alimentaire, un contrôle des coûts, et une amélioration de l'efficacité et de la qualité. Les plats conservent leur texture et saveur, incitant les clients à revenir. Les ingrédients peuvent être préparés à l'avance, réduisant le stress en cuisine et accélérant le service sans compromis.

🏡 En mai 2025, le SOWK Resort à Koh Phangan, Thaïlande, a été nommé 2ᵉ plus beau lodge mondial par les Hotel & Lodge Awards à Paris. Depuis janvier 2025, le resort propose le service "Tailoring Emotions", créant des séjours personnalisés basés sur les désirs des clients. L'expérience inclut un questionnaire et un concierge personnel, impliquant 67 experts locaux, 30 thérapeutes bien-être, et 16 membres dédiés pour concevoir chaque moment.

💸 Blockskye, July 2025, raised $15.8 million with United Airlines Ventures, Blockchange, and others to modernize business travel payments using blockchain. Founded in 2017, they collaborated with ARC in 2019 to demonstrate blockchain's potential, leading to partnerships with Diageo, TripAdvisor, and PwC US. Their platform, integrated with Kayak for Business, reduces agent expenses by 84% and recovers millions in unused tickets. Total funding: $33 million. Brook Armstrong, co-CEO, aims for global expansion and enhanced payment solutions.

🏝️ K-Club, a pioneer in luxury experiences, is expanding in Bali with three new projects: Collagen Café, Seven Wellness Bali, and Kliff by K-Club. In June 2025, the Collagen Café will open in Canggu, featuring beauty and wellness rituals. By 2026, Seven Wellness Bali will launch in Ubud, combining fitness and regenerative spa services. K-Club aims to integrate lifestyle, efficiency, and eco-awareness with plans for pop-ups in Jakarta and new locations in Ubud and Uluwatu.

💸 Plus de 1,374 établissements utilisent Console SecretBox pour vendre des bons et coffrets cadeaux, générant 149 millions d'euros de chiffre d'affaires en 2024. La plateforme, sans commission ni frais cachés, optimise la visibilité grâce à une IA intégrée. Elle rédige des offres en secondes, alignées sur votre style, et booste les ventes en ligne. Faisant partie de la Suite Consoles d'Api & You, elle offre 100 fonctionnalités et héberge les boutiques sur un datacenter certifié ISO 14001.

💸 Over 1,374 establishments embraced Console SecretBox, generating €149 million in 2024. This e-commerce solution, free of commissions and hidden fees, uses integrated AI to automate offer creation and optimize online visibility. It directly deposits 100% of sales revenue to users' accounts. The tool is part of the Api & You Suite, offering over 100 features and ensuring sustainability with ISO 14001 certified hosting. Designed for small teams, it's active 24/7, even when establishments are closed.