Initiative eco-responsable et RSE

📢 Camille Laratte, with a background in Marketing (IUT 'Dut TC' 2003, ISCOM 'Master' 2005) and experience at Mars and 10 years at Accor, joins OKKO HOTELS as Marketing and Communication Director and becomes part of the Executive Committee. She aims to enhance OKKO's brand and positioning in the market through strategic projects, including rebranding and creating new brands, emphasizing responsible hospitality. Nina Molling Califano was promoted in September 2023 to Director of Operations and Business Development at Swiss Deluxe Hotels.

⚽ Accor Group partners with footballer Kylian Mbappé and his charity, Inspired by KM, for a 4-year deal to advance youth development through sports, education, and social initiatives globally using Accor's accommodations and logistics. All.com loyalty program, with 90 million members, will enhance the impact of Inspired by KM. Accor CEO Sébastien Bazin highlights the partnership aligns with corporate values and community commitment.

⚽ Accor and French footballer Kylian Mbappé have partnered to support the future generations through Mbappé's association "Inspired by KM," focusing on youth via sports, education, and social initiatives. Accor will provide accommodation and logistical support, aiming to enhance the appeal of its loyalty program ALL.com, leveraging Mbappé's fame to attract new members and stay true to the company's values. Accor's CEO Sébastien Bazin expresses pride in aligning with Mbappé's professionalism and shared values.

🎁 Console SecretBox offers two high-end gift box ranges: "Elégance" for refined presentations and "Prestige" for exceptional gifts. Customers can select from various colors, formats, and finishes, including matte, glossy, or varnished, to create custom packaging. The company provides eco-friendly printing with vegetable-based inks and a selection of textured, pearlescent, or recycled creative papers.

🏠 Hôtel Berria, founded in 1929 in the Pays Basque by Jean-Pierre Choribit, now directed by Ursula Girard, partners with Console SecretBox to promote gift boxes and vouchers reflecting the hotel's quality services. Aimed at boosting sales during the off-season, the #greentech e-commerce solution allows secure, commission-free management and immediate earnings deposit, meeting ISO 14 001 environmental standards. Discover more at berria.secretbox.fr.

🏨 easyHotel announces a new hotel in Madrid, opening in 2025, making it the brand's second in the city and seventh in Spain. Acquired a former office building in Madrid's San Blas-Canillejas district, to transform into a 94-room hotel with a restaurant, outdoor terrace, and a 30-vehicle parking with electric chargers. Emphasizes sustainability with recycled materials, building renovation, solar panels, and battery management systems. This follows a recent hotel announcement in Alicane, signaling easyHotel's expansion and strong market demand in Spain. CEO Karim Malak cites nearly 30 years of brand recognition in Spain through easyJet.

🛍 IHG's Low Carbon Pioneer program is the first of its kind in the hospitality sector aimed at sustainability measures. Participating hotels will feature high-efficiency heat pumps, fully electric kitchens, and sustainability certifications from entities like Green Key or building certifications such as LEED, BREEAM, or EDGE. These hotels will track their energy data using IHG's Green Engage environmental platform. The initiative encourages wider adoption of carbon emission reduction practices across IHG properties. Additional hotels will join, and IHG is preparing a "Low Carbon Ready" group for future renewable energy support.

💯 Buy From A Black Woman, since 2020, canceled all future reservations with Hilton Hotels & Resorts due to a racist incident at Tulsa Club Hotel. The organization cited the corporate office's inadequate response to the incident. They have been using Hilton for the Inspire Tour since its inception in 2021. The boycott reflects their commitment to fighting racism and ensuring a safe, inclusive environment. Founder Nikki Porcher expressed disappointment and the need for Hilton to address systemic issues.

🛠 Hobart has secured the RSE commitment charter from UIMM/GIM, reflecting their vision to continuously improve environmental and societal impact. Their updated supplier code of conduct includes human rights, labor laws, environmental laws, protection of trade secrets, and responsible sourcing, urging suppliers to adhere to these standards.

🚗 Transgourmet, a subsidiary of Swiss group Coop, accelerates its decarbonation strategy by deploying 10 custom-designed 16-ton electric vehicles in collaboration with Renault Trucks. Four vehicles are already operational in Île-de-France as of July, coinciding with the Paris 2024 Olympics. Committed to a 'From Words to Deeds' sustainability plan, Transgourmet aims for carbon neutrality by 2050 with over 50% of its delivery fleet to be powered by alternative fuels or engines by the end of 2024, increasing to 70% by 2025. The electric trucks, chosen for short distances and urban centers, cut greenhouse gas emissions by 94%, reduce noise pollution, and comply with low-emission urban accessibility requirements. The launch includes installing electric charging stations at various premises.