Initiative eco-responsable et RSE

🌎 Changement climatique affecte l'Europe du Sud, entraînant des vagues de chaleur, sécheresses et incendies de forêt, notamment en Grèce, Espagne, Italie. Ces événements menacent les communautés et perturbent le secteur touristique, crucial pour l'économie de la région. Le tourisme est un secteur clé en Europe, souligné par l'édition 2020 de International Tourism Highlights de l'OMT.

🏖️ Christopher Coutanceau will unveil a new dining concept at the Christopher St Barth***** hotel upon its reopening on October 25. The restaurant, Christopher Coutaineau, and La Plage de Chris will offer a beachfront dining experience with locally-sourced and seasonal products. Featuring casual lunches with carpaccio, wood-fired dishes, whole fish, and seafood, and eco-friendly, gastronomic dinners highlighting less-exploited reef fishes and shellfish in Saint-Barthélemy.

📣 IHG Hotels & Resorts announces a multi-year partnership with global NGO Action Contre la Faim to tackle food insecurity worldwide. One in three people globally are uncertain about their next meal due to poverty, conflict, inefficient food systems, and climate change. IHG, with thousands of hotels in over 100 countries, aims to improve 30 million lives through its responsible business plan, Journey to Tomorrow. Action Contre la Faim's programs in East, Central, and West Africa, Asia, the Americas, the Middle East, and Europe will be supported by IHG to detect and treat hunger, focusing on malnutrition screening in children.

🏖️ Mövenpick Resort Antalya Tekirova, now open, features 383 rooms nestled in the heart of Tekirova, Turkey. Ahmet Musut, the resort's General Manager, highlights the unique holiday experience offered in a tranquil atmosphere with comfortable rooms and warm service. Paul Stevens, Accor's Operations Director, emphasizes the brand's growth in Turkey with this first resort, designed with an eco-friendly approach to preserve natural beauty and minimize environmental impact.

🛏 Opened in November 2023, Nantes' Hôtel de la Cité equipped all its premises with air purifiers Shield by JVD. The 97-room hotel targets odor elimination, allergen filtration, and protection against viruses and bacteria. Post-opening, the Shield Compact in rooms reduced aeration time, purified air from pollutants, and improved client satisfaction. The locally made (3.6km away) Shield represents a responsible, eco-friendly, long-term investment for the hotel.

🏖️ The Martinique tourism industry is facing challenges with three former hotel jewels – Marouba (closed in 2015), Hotel Club (closed in 2014), and Kalenda (closed in 2008) – remaining abandoned despite having found buyers post-closure. The Etablissement public local foncier (EPLF) and the Collectivité territoriale de Martinique (CRTM) still hope for investors, while strategies are considered to revamp the tourism offering, including sustainable lodging options and renegotiated airline agreements to potentially expand flights to Central and North America.

🏨 Camille Laratte joined Okko Hotels as the new Marketing and Communications Director and Executive Committee member since July. She previously developed Food & Beverage concepts for Accor Hotels from 2014 to 2024. At Okko Hotels, her key roles include rebranding and brand expansion, focusing on innovative marketing strategies and sustainable practices.

🏛 a&o Hostels opened their 2nd UK property and 39th European location, a&o Brighton, now available for bookings. Located in the heart of Brighton with views of the famous pier, this Regency-era listed building now features 50 rooms with a total of 186 beds, a Victorian-style bar, and a characterful restaurant. Previously a hotel in 1819, it hosted notable guests like Charles Dickens. a&o Hostels aims to be Europe's first carbon-neutral hostel chain by 2025. Oliver Winter, founder, expressed excitement about this addition. Recent openings include a&o Rotterdam in 2022 and a&o Edinburgh City in 2021, with a&o Firenze Campo di Marte slated for later this year.

🌿 Hyatt Regency Sydney, Australia's largest hotel with 878 rooms, leads in food waste reduction. General Manager Jane Lyons says they convert food waste into sustainable protein for agriculture, feeding chickens at their egg supplier, Hilltops Free Range, creating a circular economy. In partnership with Goterra, the hotel has the world’s first food waste management system combining insect farming and robotics. The system, created by Goterra CEO Olympia Yarger, employs "Maggot Robots" that reduce food waste by 95% in 24 hours. M&L Hospitality spearheaded the project.

🏆 Accor Group is engaged in several events in 2024, including the Olympics as a premium partner, the America's Cup with Orient Express Racing Team, and the Tour de France with ibis budget and Ibis Styles brands. The popular cycling event attracts 10 million roadside spectators annually, and ibis was present from 2006 to 2017. Accor's economic brands in Europe, led by VP Florence Liger-Tourres, leverage France's 350 ibis budget and 260 ibis styles locations for marketing. Ibis has a 92% brand recognition in France and aims to refresh its clientele through social media campaigns, having doubled its TikTok followers during the three-week race. Additionally, partnerships with music festivals in Lisbon, Montreux, and Budapest and the ibis RockCorps event, giving 13,000 youths concert tickets for volunteer work, strengthen its brand as ibis celebrates its 50th anniversary with a campaign highlighting room comfort and communal space conviviality.