Initiative eco-responsable et RSE

💸 Black Friday sales on 29 November and Cyber Monday on 2 December, followed by Travel Tuesday on 3 December, feature up to 80% discounts from companies like Expedia and Booking. These events are a response to disappointing Summer 2024 for tourism, particularly for accommodation providers. Hopper invented Travel Tuesday in 2017, noting increased travel sales post-Black Friday. Google searches for "Travel Tuesday" quintupled in two years, mainly in the USA and Canada. The Travel Tuesday trend is less significant in Europe, but bookings in the USA increased notably in 2023. Marketing trends suggest Travel Tuesday might eclipse Black Friday, promoting sustainable travel offers.

🎓 The Graduate Diploma in Private Aviation is a full-time, two-semester program available at Les Roches' campuses in Marbella, Spain; Crans-Montana, Switzerland; and Abu Dhabi, UAE, including a six-month internship with Jetex during the second semester. Les Roches and Jetex will offer joint partial scholarships to selected participants, with exemplary students considered for employment at Jetex based on performance and hiring needs upon program completion. Full program details to be announced soon.

💰 Social entrepreneurship blends social and commercial activities, utilizing market mechanisms to address social challenges. It targets groups often neglected by traditional markets, extending into fields like healthcare, microfinance, and senior care, supported by organizations like Ashoka and the Schwab Foundation. The hospitality industry, a key societal sector impacting numerous UN SDGs, offers an ideal setting for social impact, combining human interaction, professional opportunities, stakeholder involvement, and both local and international influence. Responsible hotel management can align financial performance with social impact, meeting client and legislative demands for positive change. This approach inspires new funding methods for investment needs and sustainable business models that consider stakeholder requirements while catering to the growing demand for local and fair consumption, attracting purpose-driven talent to the industry.

🏨 Voco hotels, part of IHG Hotels & Resorts, debuts in Atlanta with voco The Darwin Hotel in the Old Fourth Ward neighborhood. The hotel offers 111 rooms and combines over five decades of history with contemporary style and sustainability, featuring plant-based amenities, bedding from 100% recycled materials, and reusable water bottles.

🌟 Relais & Châteaux celebrated its 70th anniversary in Paris, announcing new sustainability commitments "In Harmony with the Living" at their annual congress and a partnership with UNESCO. President Laurent Gardinier aims to align travel with environmental, social, and economic goals. UNESCO Director-General Audrey Azoulay notes the urgency, with 1 million species at risk of extinction out of 8 million identified. The association's 12 commitments focus on preserving hospitality traditions, protecting biodiversity, and fostering a more humane world.

🏖 Collection Rivages launches reservations for the 2025 season starting December 4, offering a new travel experience combining comfort, thoughtful design, and immersion in exceptional natural settings. Aiming to redefine upscale open-air hospitality with a commitment to sustainability and conviviality, the brand unveils five destinations and three tailored stay packages, ensuring flexibility and a local immersive experience through partnerships and eco-friendly materials.

📌 A Digital Tourism Think Tank report for Arabian Travel Market (ATM) reveals only 15% of UN Sustainable Development Goals related to tourism are likely to be met by 2030. UN research predicts a 154% rise in energy consumption, a 131% increase in greenhouse gas emissions, a 152% hike in water usage, and a 251% surge in solid waste by 2050 if current trends persist. ATM will take place at Dubai World Trade Centre from April 28 to May 1, 2025. Consumers face a lack of information and transparency regarding sustainable travel options, as noted by Visa and Oxford Economics research.

📋 AKTO's annual report for 2023 highlights its impactful support for companies and employees in the services sector, particularly vital for the many small businesses comprising 90% of the 130,000 newly referenced by AKTO, now overseeing 364,000 companies and over 6 million employees. AKTO emphasizes the need for resources to continue its economically and socially beneficial mission amidst these significant industry transformations.