Initiative eco-responsable et RSE

🗻 Novotel, in partnership with ALL (Accor's loyalty program) and Dift (formerly Captain Cause), allows customers to convert loyalty points for ocean preservation. This initiative is part of a three-year partnership with WWF to support the Blue Panda, a WWF France research sailboat, in protecting Mediterranean ecosystems. ALL members can donate points to aid research aimed at safeguarding this precious sea region. Since 2019, the Blue Panda has been raising awareness on environmental challenges and advocating for marine protection.

🏨 Square Groupe acquired the Ibis Styles Paris 19 hotel, a 3-star establishment with 40 rooms located in Paris' 19th arrondissement. The purchase, part of an ambitious strategy led by founder Philippe Guerrand, aims to revitalize high-potential assets in the hospitality sector. The hotel, formerly part of the Balladins portfolio sold in 2014, is undergoing a complete transformation with over €2 million in ESG renovations, including room improvements and a new garden inspired by Henri Matisse, aiming for BREEAM environmental certification.

📅 Mirai a fait le bilan de 2024, mettant en avant ses réalisations et contributions à l'optimisation de la vente directe dans le secteur hôtelier. Nouveautés incluent le "Mirai Twin" pour une expérience immersive en 3D et l'option "Réservez, réfléchissez et payez" améliorant la flexibilité des paiements. L'entreprise s'est intégrée à des plateformes clés telles qu'Oracle Cloud Marketplace, CRM Hubspot, et a formé des alliances stratégiques avec Hotel Treats et Affilired. Mirai a également renforcé sa présence internationale, notamment en Colombie, et a célébré une décennie de collaboration avec Club Mac. L'équipe de 294 personnes a créé 275 sites web en 2024, et prévoit de continuer à innover en 2025.

🌍 High-income country residents generate, on average, 100 times more carbon emissions from tourism than those in the poorest nations. A study by university researchers published in Nature Communications, analyzing tourist spending and greenhouse gas emission data from 175 countries, found that the wealthiest nations produce over 3.1 gigatonnes of CO2 per capita from tourism. Global tourism emissions increased by 3.5% annually from 2009 to 2019, double the rate of the global economy, reaching 5.2 gigatonnes of CO2 or 8.8% of total global greenhouse gas emissions in 2019. The United States was responsible for 19% of global tourism-linked emissions, followed by China (15%) and India (6%), collectively accounting for 39% of the world's tourism emissions.

🔌 Halles Metro received their 8th consecutive ISO 50 001 certification for energy performance from AFNOR in November. Since first certified in 2015, the network of 99 stores has reduced energy consumption and carbon footprint, installing LED lighting and optimizing heating systems. Future plans include further solarization, real-time energy management tools, and a new energy policy to reinforce the commitment of the executive committee (Comex).

📈 On November 4, 2024, E2C France Network and KFC France renewed their partnership agreement, originally initiated in 2022, to bolster impactful actions for trainees and territories. The collaboration resulted in 36 E2C schools connecting with 63 KFC restaurants, more than half of KFC franchisees committing to the initiative in 2024, 621 job-related actions such as internships, job presentations, and restaurant visits, and nearly 50 employment contracts signed, including 31 permanent positions (CDIs).

🏨 B&B Hotels plans 48 hotel openings in Europe in 2024, including 38 takeovers and 10 new constructions. Recent launches in Frankfurt-Oder, Hagen, Idar-Oberstein, St. Pölten, Aalborg, and Warsaw expand its presence in Germany, Austria, Scandinavia, and Poland. December will see new establishments in Wismar, Bruchsal-Karlsdorf, and Kalisz, part of a strategy with nearly 60 lease contracts signed for 2024. A particular focus on sustainability and social responsibility is emphasized. Aalborg's new hotel in Denmark opened on November 21, 2024, featuring 101 rooms.

🏡 Located 1h45 from Paris in Neubourg Plateau, Normandy, Ryokan Namo is a unique eco-friendly Japanese inn offering cultural immersion and serenity. The establishment features bioclimatic architecture, solar heating, rainwater harvesting, and phytoremediation, minimizing environmental impact. It includes 8 rooms, meditation lounges, a Zen garden, an ecological pond, and is designed with natural materials like straw, wood, and cork for tranquility and introspection.

📍 Sud Tourisme Nouvelle-Calédonie launched 360 Smart Travel, an integrated travel solution developed with Antidots. The platform offers a simplified, complete booking experience for transport, accommodation, activities, and dining with a single payment. Over 250 pages of ideas are presented to streamline the planning process for South Province's highlights. The initiative aims to digitally transform and professionalize the local tourism sector, enhancing the destination's economic development.

📊 Since 2018, the Observatoire de l’Immobilier Durable (OID) has published an annual Barometer of Responsible Real Estate, in partnership with the Institut de l’Épargne Immobilière et Foncière (IEIF). The 2023 edition registered 85 contributions and aimed to analyze ESG (Environment, Social, and Governance) advancements within the real estate value chain, covering asset managers, institutional investors, listed real estate companies, developers, financiers, and social landlords.