Initiative eco-responsable et RSE

📰 The Streisand effect, originating in 2003 with Barbara Streisand's lawsuit over an aerial photo of her house, illustrates how censorship attempts can backfire, resulting in widespread attention—420,000 people viewed the image within a month. To manage a bad buzz and protect e-reputation, it's advised not to delete content arbitrarily, respond calmly, maintain message consistency, and engage with customer reviews proactively. Surveillance and leveraging bad buzz into opportunities, like Q&A sessions and transparent communication, are strategic for maintaining a positive brand image. Guest Suite offers e-reputation solutions including satisfaction surveys, feedback collection, and positive review dissemination across platforms like Google.

🏠 The Ismaili Nizari community, present in over 25 countries, constitutes the second-largest Shiite group with 12-15 million members. Spiritual leader Aga Khan passed away in Lisbon at age 88, as announced by his foundation AKDN. Serena Hotels & Resorts, known for pioneering local development, inclusivity, ecology, and luxury hospitality in the '90s, operates 39 units globally. His foundation, AKDN, employs 96,000 people and funds projects in Asia and Africa. The Aga Khan was linked to France's Chantilly and had divested from the Auberge du Jeu de Paume to Sana Hôtels in early 2023. Serena Hotels is part of AKFED, which establishes hotels in underserved regions.

🏨 In 2024, OKKO HOTELS reached a turnover of €52.6 million, a 2.6% increase from 2023, and welcomed over 500,000 travelers, including more than 10,000 during the Olympics. The group achieved an 86.2% overall satisfaction rate (GRI), up 0.8 points and 2.5 points above the average for 4-star hotels, with a 90.7% service quality score. Additionally, F&B revenue increased by 18%, and OKKO HOTELS, as a Société à Mission, released its first mission report in 2024, highlighting validated actions by its mission committee, including training 200 employees on climate issues through the Atelier 2 Tonnes.

🧤 Enhance your home's warmth with adhesive insulation strips for windows, door draft stoppers, window insulating film, cozy rugs and carpets, strategically placed furniture, heat reflector panels behind radiators, thermal blankets, closed shutters at night, wise use of kitchen appliances, and a dehumidifier for a less humid, easily heated space. These 10 simple tips improve insulation and reduce energy consumption without major renovations.

💸 Employees affected by a storm can receive €1,000 in aid plus €500 per dependent child. The emergency financial assistance is a joint initiative by GHR and unions CGT, CFDT, FO, CFE-CGC, activated through the Klesia-Malakoff Humanis solidarity mechanisms, referenced in 2023. These mechanisms have previously responded to events like the Paris and Nice attacks (2015-2016), the Var floods (2015), Caribbean storms, the 2020 Covid pandemic, the 2023 Nanterre riots, southwestern fires, Corsican storms, and the autumn 2024 storms. The social action is part of the HCR Bien-Être scheme, which includes health prevention for Klesia and Malakoff Humanis-covered employees.

🏨 On February 1, 2025, Doyield, EnSuite, and OSA, three hospitality companies, moved to a 600 square meter space on the 4th floor of Tour Legend in La Défense, Paris, marking significant expansion within five years of their founding. Designed like a premium hotel, this new workspace aims to welcome clients and partners, reflecting the companies' commitment to CSR and customer experience. Doyield specializes in Revenue Management and Hotel Marketing, EnSuite offers turnkey hotel management, and OSA focuses on hotel restaurant management. The move supports the companies' sustained growth and mission to assist hoteliers domestically and internationally.

🏨 Doyield, EnSuite, and OSA, synergy companies in the hotel sector, have moved to a 600-square-meter space at Tour Legend, La Défense, to support their growth. Five years after founding, they've expanded from a few employees to nearly 100. The new office is designed to reflect their commitment to CSR and customer experience, with the same care as a high-end hotel. Doyield specializes in Revenue Management and Hotel Marketing, EnSuite offers turnkey hotel management.

🏡 Iberostar Hotels & Resorts, led by commercial director Finn Ackermann, is expanding with a focus on sustainability. Recently opened destinations include one in Aruba before Christmas and two Miami hotels at South Beach after a two-year US market absence. Construction of a second Aruba hotel starts this year under the JOIA brand. In Europe, the Iberostar Selection Es Trenc in Palma, Mallorca, features 145 sea-view rooms and suites. Additionally, Iberostar manages the former Club Med Iberostar Selection Mirage in Hammamet, Tunisia.

🛠 Kezaco_Bungalow is a CEE program aimed at helping hotel establishments in La Réunion, Mayotte, Guadeloupe, Martinique, and Guyane to save energy and reduce energy consumption and greenhouse gas emissions. BUNGALOW, funded through CEE, is designed to support hotels in their energy transition, enhancing attractiveness and regulatory compliance, tackling issues like desalination, solar panels, wind turbines, electricity supply, chlordécone pollution, airfare costs, and agricultural market access.

📝 Groupe Barrière joined the #StOpE initiative on January 23, 2025, marking a significant step in its corporate social responsibility and professional equality efforts. This event, highlighted by the presence of Joy Desseigne-Barrière and Grégory Rabuel, coincided with the approach of the National Day against Sexism in France. Fifty organizations from various sectors also signed the commitment during the annual ceremony. Barrière is committed to implementing at least one action annually to combat ordinary sexism, including zero tolerance displays, awareness, targeted training, and distributing educational tools to employees.