Initiative eco-responsable et RSE

📍 Expedia Group has announced a groundbreaking partnership with award-winning travel content agency Beautiful Destinations to revolutionize the way travelers discover, plan, and book travel experiences. This collaboration will enable Expedia's advertising partners to rapidly create viral, high-value travel content at scale. By leveraging Beautiful Destinations' unparalleled content creation expertise with Expedia Group Media Solutions' assets, including its in-house creative studio (E Studio), media buying capabilities, and extensive database, the partnership will offer new end-to-end advertising campaign designs with global purchasing possibilities. Additionally, it will reach over 50 million people following Beautiful Destinations on social media. A recent survey by Expedia Group revealed that 61% of respondents are influenced by social media in their travel decision-making.

🌱 Published on 05/05/2025, the article "Trouvez les solutions pour la transition écologique de votre hébergement touristique ou restaurant - GHR" provides guidance on the ecological transition for tourism accommodations and restaurants. It is featured on www.ghr.fr and is part of the platform's commitment to social responsibility and environmental sustainability.

🏠 Ipartment GmbH, a Cologne-based service apartment provider, is expanding with a mixed-use development featuring 64 serviced apartments and a B&B hotel in Stuttgart-Nord, Germany, scheduled to open in Q3 2027. Located at Heilbronner Straße 324, with local family developer support and Marggraf Architektur from Esslingen handling the architectural planning, the seven-story project will have separate entrances for the apartments (top three floors) and the hotel (bottom four floors). Targeting business travelers and long-term guests, the apartments range from 22 to 45 square meters and comply with GEG 40 energy standards to promote sustainability and operational efficiency.

🏝 Hawaii-based OUTRIGGER Hospitality acquired Zeavola Resort on Phi Phi Island, Thailand, set to reopen in October 2025 as OUTRIGGER Phi Phi Island Resort post revamp. OUTRIGGER, with existing Thai resorts in Koh Samui, Khao Lak, and Phuket, aims to enhance regional growth. The renovation includes updating 63 suites and villas during the low season, focusing on immersive beach hospitality with environmental commitment. CEO Jeff Wagoner sees this as a vital step in their Asia-Pacific luxury hospitality strategy.

🌏 Dalata Hotel Group, the leading independent operator of four-star hotels in the UK and Ireland, will expand into continental Europe with its first hotel in Spain, slated for Q1 2029. Partnering with Grupo Insur, they signed a lease for a 243-room Clayton hotel in Madrid's developing Valdebebas district, near Adolfo Suárez Madrid-Barajas Airport. The hotel will feature sustainable design, aiming for LEED Gold certification, and will include amenities like a restaurant, bar, meeting rooms, outdoor pool, and fitness center.

🏠 Yamed has rebranded to Ynexis Group, signifying a strategic shift and focusing on three areas: real estate promotion, asset management, and hospitality. By 2030, as Morocco aims to join the ranks of major emerging economies, Ynexis Group seeks to be pivotal in this goal by adopting a long-term cultural, territorial, and economic project centered around hospitality. Ynexis Hospitality focuses on hotels, dining, and student residences, leveraging top-tier international partnerships to elevate Morocco as a global tourism and lifestyle destination. Projects underway include a 148-key LXR Hotels & Resorts (Hilton) in Casablanca.

🏨 AccorInvest rebrands as Essendi, aiming to be a European leader in responsible hospitality, a strategy started in 2020. Essendi, with a focus on top-performing assets, mainly in the economic and mid-range segments in Europe, values its hotel portfolio at €7.8 billion as of December 31, 2024. In 2024, the company reported revenue of €4.0 billion, a 3.1% increase at constant scope, and EBITDA of €656 million, up 6.1%. Debt reduction and two bond issues in 2024 have strengthened its financial structure. Essendi sets ambitious ESG goals: 50% reduction in greenhouse gas emissions by 2030 and carbon neutrality by 2050.

🏨 Marriott International announces the acquisition of the lifestyle brand citizenM, aiming to boost its global expansion in lifestyle and select-service segments. The citizenM portfolio includes 36 hotels with 8,544 rooms across 20+ cities globally, such as New York, London, Paris, and Rome. Three more hotels are under construction, adding over 600 rooms expected by mid-2026. Known for its efficient space utilization and focus on art and design, citizenM was founded in 2008 and caters to a growing clientele.

🌏 Loire-Atlantique développement released a guide for tourism professionals showcasing over 100 sustainable and responsible practices from local tourism actors in Loire-Atlantique. The guide, a result of collaboration with committed local stakeholders, emphasizes the necessity of responsible tourism and includes 106 concrete and innovative actions to adopt sustainable practices. It aims to inspire professionals to make responsible tourism a reality by illustrating that every action counts towards offering better public services and preserving local resources.

🚢 The first hybrid Batobus is now operating on the Seine, marking a significant step toward more sustainable river transport. Serving 9 stations connecting major Paris monuments, this Batobus combines innovation and performance to lessen its ecological footprint while meeting Seine navigation demands. It offers a quieter, more environmentally friendly, and pleasant passenger experience, with reduced engine noise and an updated space for more freedom.