Gestion hôtelière

📱 Un bon CRM (Customer Relationship Management) et une Guest App permettent une personnalisation à chaque étape du séjour. Avant le séjour, le CRM segmente les voyageurs pour envoyer des offres ciblées. Pendant le séjour, la Guest App adapte son contenu selon le profil : familles, voyageurs solos, etc. Après le séjour, le CRM envoie des campagnes de fidélisation personnalisées, enrichissant le profil du client pour de futures interactions. Ces outils renforcent la relation client-hôtel.

📝 GetYourGuide's analysis of 3.1 million reviews reveals younger consumers' trust in online reviews, equating it with personal recommendations. For 18-34 year-olds, detailed reviews matter more than mere ratings, especially for experiences, as they seek memorable emotions. Experiences now capture 46% of vacation budgets and are expected to be the top expenditure by 2027. Online bookings are projected to rise by 7% in 2025. Review volumes on GetYourGuide surged 420% post-COVID, highlighting a demand for authenticity and reassurance.

🏖 Summer Hotels expands to Cagnes-sur-Mer with its 11th property, Royalmar****, featuring 41 rooms and suites. Located on the Mediterranean beachfront, it plans to open a bistronomic restaurant. Renovations are underway, led by designer Armelle Beslay, emphasizing luxury and local hospitality. Stéphane D’Halluin, with Summer Hotels since 2015, will manage the hotel. The group, also in Nice, Menton, and Cannes, focuses on independent, family-run hospitality with a local touch.

🏨 Charlestowne Hotels seeks scalable, flexible PMS systems for diverse establishments, while Sage Hospitality values strong partnerships when systems fail, illustrating the hospitality industry's complex PMS choices. Matt Welle, CEO of Mews, notes the global shift towards automation. The key is finding a PMS tailored to needs rather than the "best" on the market. PMS selection impacts front-office, CRM, and revenue management, enhancing guest experience by freeing up staff for customer interaction.

💸 Hôteliers can leverage Console SecretBox for Mother's and Father's Day campaigns, offering gift vouchers typically used 7 months post-purchase, enhancing cash flow and spreading out bookings. The service includes visual content creation, social media scheduling, and email/SMS campaigns, all tailored to boost revenue without straining internal teams. Customizable options are available to fit specific needs, providing an efficient alternative to traditional marketing agencies. Contact their experts for bespoke campaign strategies.

🍴 Restaurateurs, suivez vos KPI quotidiens, mensuels, et annuels pour optimiser vos marges. Concurrence accrue, complexité économique, et hausse des prix des matières premières exigent une gestion rigoureuse. Le food-cost, à surveiller via les fiches techniques, impacte directement la rentabilité. Avec des coûts de personnel de 30-40% du chiffre d'affaires, et 10% des achats gaspillés, ajustez vos pratiques pour pérenniser votre activité. Suivre ces indicateurs stratégiques est crucial pour votre succès.

🍴 Dolce Versailles initiates summer season with chic barbecues and jazzy evenings, starting with "Fête des voisins" on May 23 and "Brunch des mères" on May 25. Offering musical afterworks on Fridays, lounge evenings on Saturdays, and a refined barbecue experience on the terrace. The establishment features a new barbecue menu with premium meats from Metzger and Marguerite butcheries, fish, grilled vegetables, and inventive summer dishes such as Panko-coated gambas and oxtail cromesquis.

🏡 The Hôtel des Orangers Cannes rejoins the Best Western® network on January 2, 2025, and subsequently earns its 4th star on April 30, 2025. Located in the heart of Cannes, the 51-room establishment with a pool, owned by Summer Hotels, underwent significant renovation to enhance guest experience. This achievement marks it as the fifth hotel of the group to join the Best Western® brand, accentuating its premium positioning.

🚿 Aerate at least 10 minutes daily, even in winter at -2°C, for air renewal. Use electric dehumidifiers, especially in damp rooms like bathrooms; natural dehumidifiers with salt or activated charcoal are suitable for small spaces. Avoid drying clothes indoors, taking long, hot showers without ventilation, and cooking without using an exhaust hood. Indoor plants like ivy, Boston ferns, spathiphyllum, and tillandsia help absorb moisture. Regularly clean VMC (Controlled Mechanical Ventilation) systems. Avoid covering up moisture issues with scented candles or sprays, and don't paint over mold without addressing the cause. Maintain home humidity for health and comfort.