Gestion hôtelière

🍽 Mercure's network of 250 hotels across France has long focused on local regions for differentiation. The Bons&Vivants concept, highlighting gastronomy, wines, and local artisans, is launched this spring in all 250 locations. Vincent Moskovtchenko, VP Marketing Midscale Brands Europe at Accor, emphasizes their "epicurious" identity and the joy of discovering regional specialties. The program features six markers, including a digital "good spots" map and local encounters with personalities like storytellers and producers, enhancing guest experiences with local crafts and a signature "generous crepe" at breakfast.

🍴 Sciences Po Rennes students participated in an immersion program at the lycée hôtelier de Dinard from January 11 to March 13, exchanging textbooks for aprons to work alongside students in culinary workshops and service. Over 3 evenings, they actively prepared and served a gastronomic menu under the guidance of professional instructors, demonstrating the Program d’Études Intégrées' goal to foster knowledge sharing between university and professional tracks.

🏨 Stademos Hotels to invest €10 million in renovating the luxury rooms and suites of the five-star Elysium Hotel in Paphos, near the ancient Tombs of the Kings. The hotel aims to meet the needs of affluent travelers while maintaining its unique Mediterranean-inspired architecture. Local architect Eraklis Papachristou designs the 48 new suites, featuring natural oak wood, Limassol local stone, Ionian Beige Terrazzo marble, and Travertine. Completion is expected by spring 2025.

🏨 Benjamin Debout, with over 15 years in luxury hospitality, currently leads the 4-star La Maison OBONO Hôtel & Spa in the Golfe du Morbihan Regional Nature Park. Beginning his career with an internship in 2009 at Château Saint-Martin & Spa, Debout ascended through roles at Aman Le Mélézin and Marriott Hotels. By 2013, he had joined the Grand Hôtel du Palais Royal, establishing their concierge service, later achieving a 95% satisfaction rate at Hôtel Plaza Athénée. Debout notably improved Villa Clarisse and Hôtel de Toiras with significant projects over four years.

🏠 Belambra, France's leading holiday club, targets 900 new hires for Summer 2025 following a successful winter season. Recruitment aligns with the Tourism Jobs Week (March 17-23, 2025), focusing on various roles such as entertainment, catering, reception, and maintenance. The campaign promotes opportunities for training and career advancement in exceptional locations, emphasizing a humorous approach to attract hospitality professionals, highlighting work environment, mission interest, and team spirit for personal and professional growth.

📊 Aude Naveilhan, Country Manager France, discussed the new reservation engine on the podcast "10 minutes pour un hôtelier" with Tony Loeb. The revamped booking experience is designed to increase hotel profitability and conversion, featuring a user-friendly interface, 3D immersion for room showcasing, customized options per hotel needs, powerful sales tools (upsells, price comparison, cart recovery), and a loading time that is 3x faster.

🏖 In Mauritius, the iconic 5-star hotel, approaching its 50th anniversary, is rebranded as a "tropical, elegant and vibrant haven" by director Gregory Coquet. The story began in 1915 when Henri Wiehé discovered a beach at Trou d’Eau Douce. His wife named their property Tu-es-roc. The Dalais family, Wiehé's heirs, opened a guest house in the 1960s, which quickly gained a reputation, even attracting Jacques Brel after his concerts.

🏠 Groupe Floirat, established in 1955, rebrands as Floirat Signatures, emphasizing excellence in hospitality and unique identities of its properties, such as Le Byblos, Byblos Beach, and Les Caves du Roy in Saint-Tropez; La Réserve in Saint-Jean-de-Luz; and Les Manoirs in Tourgéville. Antoine Chevanne, President of the Executive Board, aligns this with the group's vision of luxury and future of entertainment.

🏔 Pierre & Vacances showcases a major comeback in 2025 with a strategic upgrade and expansion in Spain and the hotel industry. The brand maintains its leading position as a mountain accommodation provider with 66 residences, including 14 Premium, across 23 Alpine stations, and over 20,000 beds. Highlights include a 99% occupancy rate during the week of February 15, 2025, a 3% increase in the average basket to €2743, and a 93% occupancy rate for Premium residences. Top stations: Portes du Soleil, 3 Vallées, and Arcs.

🍽 Chef étoilé Nicolas Isnard will host three dinners at Royal Palm Beachcomber Luxury on May 15-17, 2025, blending French and Asian cuisine. Michelin-starred for his creative cooking, Isnard, in partnership with Chef William Girard, will present an audacious menu featuring Asian flavors and his signature dish as an appetizer.