Fusion & Acquisition

🏨 Minor Hotels will offer 80,000+ rooms across eight brands on the "Global Discovery" platform at the same rates as its websites, leveraging Fliggy's digital ecosystem to enhance market reach in China. Ian Di Tullio, Minor Hotels' Chief Commercial Officer, aims to target millions of Chinese consumers, increase bookings, and brand awareness. Zhuoran Zhuang, Fliggy's CEO, commits to connecting customers with Minor's distinctive brands through personalized, high-quality travel experiences. Minor Hotels currently operates four hotels in China.

📝 The article, authored by Silvia Gualano, was last updated on January 27, 2025. It discusses the hidden architecture of online reputation, focusing on key phrases used in Airbnb reviews. The content is presented on RoomCloud's website, featuring the RoomCloud logo with a resolution of 4625x2778 pixels. The article invites readers to share the story on various platforms, emphasizing the importance of reputation in the online hospitality industry.

🏕 French camping pioneer HUTTOPIA, with 140+ campsites across 8 countries, takes a 34% stake in hospitality group ELEGANCIA. HUTTOPIA, anticipating urban vacationers' need to reconnect with nature 25 years ago, initiated Café-Hotel project HOSCAR 10 years back. ELEGANCIA, known for its unconventional 20+ years in hotel management, will now handle HOSCAR's operations, showcasing a shared vision for hospitality with strong identity and community-focused living spaces.

📢 Choco acquires Goot, enhancing its digital solutions for food supply chains with AI tools for wholesalers. Goot, a pioneer in BtoB e-commerce for the food and beverage distribution industry, boasts nearly a decade of innovation. With over 200 clients, including key independent distributors and 30,000 daily users from bakeries and restaurants, Goot processes transactions exceeding €500 million annually in food, beverage, and milling sectors.

🏖 Airbnb's "Expériences" tab offers immersive activities hosted by locals worldwide. Unlike typical tours, it emphasizes originality and authenticity, featuring cooking local specialties, exploring hidden neighborhoods, and ocean-view yoga sessions.

🏨 In Germany, a hotel operated under the established ibis Budget brand, part of the Accor group, was acquired to enhance the Core investment strategy of a SCPI. The hotel, with 150 rooms, is centrally located in Munich's congress center, which receives over 2 million visitors annually. Built in 2007 and renovated in 2019, the property caters to domestic guests from November to March and international visitors from April to October. The hotel has a remaining lease term of 8 years with Accor Invest. This marks the 7th acquisition in Germany, aligning with a strategy focusing on quality assets, operators, and long-duration leases in prime locations, contributing to Europe's nearly 50% share of global tourism. Legal and tax advisory for the transaction was provided by LPA-GGV.

🏠 Central Phuket celebrates its 6th anniversary by investing 1 billion THB to expand its Floresta luxury zone, aiming to strengthen Phuket's status as a global luxury destination. Tourist revenue is expected to reach 500 billion THB in 2024, a 28% increase from 2023, with average spending of 34,336 THB per visitor. Floresta's area grows from 180,000 to 200,000 square meters, increasing luxury brands from 16 to 25, including the largest Louis Vuitton store extension in southern Thailand.

🏦 Rosewood Amsterdam opens reservations for stays starting June 1, 2025, located in Amsterdam's canal district, a UNESCO World Heritage site. The hotel features 134 rooms and suites, including five signature suites, three restaurants, an internal distillery, Asaya® spa, fitness center, and indoor pool. Studio Piet Boon designed the hotel, blending historical elements with a contemporary touch. It offers a 223-square-meter event space, canal views, and a private Salon Boat. Rosewood Hotels to expand in Europe with upcoming openings in Greece, Italy, and the UK by 2026.

💰 Schulte Hospitality Group, managing over 200 units, partners with Las Vegas-based 34th Floor Hospitality, founded by Frenchman Olivier Zardoni, making it a 100% subsidiary and a significant hospitality management player. The partnership aims to enhance dining offerings by leveraging the expertise of 34th Floor associates, Olivier Zardoni and Alex Taylor, for creating successful restaurants and memorable culinary experiences. Darryl Schulte, CEO of Schulte Hospitality Group, anticipates this will transform hotel restaurants into must-visit destinations.

🍻 In January 2024, French restaurant alcohol sales dropped 22% compared to other months due to "Dry January", with cocktails suffering a 28% decrease, beers 26%, and liqueurs 22%. Lightspeed Commerce Inc. analyzed over 1,700 of its client locations in France, tallying more than 2,238 alcohol beverage sales. The study indicates a trend of reduced alcohol consumption for improved sleep, saving money, or health.