Divers

💳 Retail marketing boosts visibility and customer engagement through strategies like Google visibility, social media, and customer reviews. Key data: 92% of French customers check reviews before purchasing. Implementing simple solutions like loyalty cards, Local Ads, and phygital experiences can increase sales. Guest Suite aids over 10,000 stores in enhancing local visibility and managing customer feedback efficiently. Engaging with digital platforms and creating personalized customer experiences are essential for modern retail success.

🍳 David Martin, a prominent French chef, has been recognized in the Hôtel & Lodge Awards 2025 for his innovative culinary approach in Brussels. Since December, he's led the restaurant at the Corinthia Brussels, located in the historic Astoria site in the Botanique district. With a youthful team, including 24-year-old chef Jean Kaczmarek, they craft inventive 7, 10, or 12-course menus. Their culinary artistry complements the restaurant's classic aesthetic.

🌍 Le ministre saoudien du Tourisme, Ahmed Al-Khateeb, a lancé TOURISE aujourd'hui. Le sommet inaugural, sur invitation, se tiendra à Riyad du 11 au 13 novembre 2025. TOURISE vise à réunir des leaders mondiaux pour transformer le tourisme en intégrant technologie, investissement, et durabilité. Le programme TOURISE Awards récompensera des destinations qui répondent aux nouvelles attentes des voyageurs. Cette plateforme cherche à définir une feuille de route pour les 50 prochaines années.

📰 Polarsteps, a travel app favored by many French users, introduces a much-anticipated feature to its 15 million users. Now, accommodation bookings can be managed directly in-app, eliminating the need for email or spreadsheet searches. This simplifies travel planning by centralizing reservations, tracking statuses, and allowing collaborative trip organization. This new "Accommodations" feature enhances the travel experience by reducing planning time and increasing exploration opportunities.

🌍 En avril 2025, Sofinscope a révélé que 55% des Français prévoient des vacances d'été, 3 points de moins qu'en 2024. Le budget moyen baisse à 1 598 euros, 6% inférieur à l'année précédente. 40% partent une semaine, 33% deux semaines. 73% des Français jugent les vacances coûteuses, mais 52% tiennent compte de l'impact environnemental. Les Français adaptent leurs dépenses pour voyager.

📄 Marriott International, en octobre 2023, lance "Series by Marriott™" pour intégrer des hôtels midscale et upscale dans le monde. Débutant en Inde avec Concept Hospitality Private Limited, plus de 115 établissements (8 000 chambres) peuvent s'affilier sous certaines conditions. Ce projet est soutenu par CG Hospitality de CG Corp Global. Marriott vise à renforcer sa présence sur des marchés clés comme l'Inde, en offrant confort et qualité à des prix compétitifs.

🏆 Brian Chesky, CEO of Airbnb, announced a three-year partnership with ASO, the Tour de France organizer, covering both men's and women's events. This aligns with Airbnb's diversification into Experiences. During the Paris Olympics, Airbnb's listings in Greater Paris doubled from 60,000 to 120,000, hosting over 700,000 guests instead of the expected 300,000-400,000, generating over $1 billion in business. This success highlights Airbnb's strategy of leveraging major events.

💼 70% of companies implemented telework agreements post-pandemic, establishing telecommuting as a norm. In France, 63% of people prefer jobs with remote work options, while 42% would only change jobs if teleworking is possible. Coworking spaces, historically for freelancers, now host 47% employees from companies with over 50 staff. In 2022, French coworking spaces had a 91% occupancy rate, growing by 23% from 2021 to 2022, totaling 3,420 spaces, making France Europe's second-largest market.

🏨 Mandarin Oriental Hotel Group launches a simultaneous renovation of its founding hotels in Hong Kong and Bangkok. Hong Kong's design overhaul involves Hubert de Malherbe, Jeffrey Wilkes, and Thierry Lemaire, while Bangkok prepares for its 150th anniversary in 2026 with Jeffrey Wilkes reimagining the Author’s and Garden wings. The Bangkok location will also feature new culinary experiences led by chefs Anne-Sophie Pic, Alex Dilling, Chef Fei, and Chef Pom.