La Suède : premier pays à déposer son nom comme marque déposée
🆔 In a move to protect its identity and prevent confusion among tourists, Sweden has applied to become the first country with a registered trademark for its name. Aimed to distinguish the one true Sweden, known for its lakes, islands, vast forests, and iconic flat-pack furniture, from eight other locations worldwide named "Sweden," the initiative is led by Visit Sweden CEO Susanne Andersson. This step reflects the growing trend of brands safeguarding their unique characteristics against imitations.
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