Nicolas Beaurain « Aujourd’hui, la “petite boîte jaune” est devenue un acteur important de l’écosystème touristique »
🏖 Nicolas Beaurain, CEO of maeva, reflects on the company's evolution over 12 years. Initially small, maeva is now a major player in tourism, focusing on supporting independent hosts. They operate in vacation rentals, camping franchises (Camping maeva, Camping Paradis, Ushuaïa Villages), and alternative formats like tiny houses. Each brand maintains its identity: Camping Paradis for conviviality, Ushuaïa Villages for nature, and maeva Camping for local expertise. Teams and guidelines ensure brand distinction.
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