Distribution et Revenue Management

📅 Le bon cadeau imprimé est toujours choisi par certains acheteurs pour son esthétisme et la possibilité de l'offrir en mains propres. MyBeezBox recommande d'établir des processus internes pour la gestion de l'expédition postale, choisir un design attrayant et sécuriser l'envoi. Il est suggéré de prendre en compte les coûts d'expédition et d'anticiper les délais, en particulier durant la période de Noël où plus de 40 % des ventes annuelles de bons cadeaux sont enregistrées. MyBeezBox propose une nouvelle fonctionnalité pour automatiser l'expédition des bons cadeaux et soulager les équipes de cette tâche.

📋 To stand out from the competition, understanding the competitive context through competitor analysis is crucial to identify strategies, strengths, weaknesses, and opportunities for better positioning. The article outlines the importance of conducting a complete competitive analysis to improve business competitiveness and suggests a structured four-step process: identifying direct and indirect competitors, defining criteria for comparison, using analytical tools, and drawing actionable conclusions. Tools like competitive monitoring, social media tools, market studies, and SWOT analysis are recommended to gain an objective view of competitor performance and develop a competitive edge. Regular analysis is essential to keep up with market changes and adjust offerings to customer expectations. Guest Suite offers solutions for businesses to analyze competitors' reputations and local visibility.

📊 Diego Flórez, with over 10 years in revenue management at Meliá Hotels International, Grupo SmartRental, and Palladium Hotel Group, co-founded Roisa Hotel Group, managing two properties in Madrid. In 2023, seeking to enhance pricing strategies and profitability, Flórez opted for a Revenue Management System (RMS) and chose revbell after considering price, data quality, and user-friendliness. revbell's AI-based recommendations and easy integration with PMS (like Mews and Hotelgest) and Channel Manager (Siteminder) stood out. Post-onboarding support continued, with daily follow-ups with a Customer Success Manager. The RMS led to a 27.55% increase in ARR and a 32.57% rise in cumulative revenues in 2024 compared to 2023, cementing revbell as an essential tool for the sector.

🛒 The origin of "Black Friday" traces back to the 1860s in the USA and has evolved into a global event amplified by e-commerce. With mobile shopping’s rise, Black Friday extends beyond one day, often including Cyber Monday and November. France's "loi Omnibus" requires discounts to be based on the lowest price in the past 30 days. Black Friday 2023 saw up to 25% off at Air Europa. Strategies should align with brand identity, like premium offers or targeted promotions instead of across-the-board discounts. RMS tools can aid in crafting limited, controlled offers, essential for maintaining competitive advantage without compromising brand values.

🎄 HiJiffy offers 5 ready-to-use Christmas marketing campaign examples for hotels, tailored to each stage of the customer journey, aiming to increase direct bookings, enhance the guest experience, stimulate upselling and cross-selling, improve checkout engagement, and boost customer reviews during the festive year-end season. These campaigns have been tested and approved by HiJiffy's hotel clients.

🍽 The Restaurant Hôtel de la Gare near Lyon launched its new website, www.restaurant-hoteldelagare.fr, showcasing its heritage building from the late 19th century and its traditional homemade cuisine. The site offers an intuitive experience and details the restaurant's transition from a hotel to a renowned dining establishment, celebrating French gastronomy and seasonal produce. Visitors can explore the authentic and welcoming ambiance of the iconic riverside location.

⛷ SKI EXPRESS reports a 9% increase in ski trip prices for the 2024-2025 season compared to last year. Best prices for Christmas vacations are found at Les Orres, with an average price of €672/person, and starting prices from €366/person. For winter holidays, the cheapest weeks are the last two of February (15th and 22nd), averaging €752/person. La Joue du Loup offers the lowest average of €408/person, ideal for beginners and families.

🏨 Hotel upgrade strategies are utilized by profitable hoteliers, offering more entry-level rooms than available in their inventory. If a low-priced room is unavailable, a client may be upgraded to a more expensive room at a standard rate. This practice ensures maximum occupancy and profitability for hotels, leading to satisfied customers and positive reviews.

🏨 BWH Hotels plans to expand in the UK market over five years, adding 100 hotels, totaling 20,000 rooms. In 2024, the group added the Liverpool Dockside Aparthotel, marking a significant step in their strategy. By 2029, BWH Hotels aims to introduce 8,000 new rooms, targeting various market segments and focusing on premium properties in strategic UK cities, particularly in the north. The expansion includes benefits like a global loyalty program, marketing campaigns, and competitive digital connectivity.

💸 IHG Hotels & Resorts is offering up to 25% off stays until April 2025 at over 6,000 worldwide locations during its annual online sale event. The sale includes destinations like InterContinental Maldives and Hotel Indigo Bali. IHG will also double member donations up to 10 million IHG One Rewards points for Giving Tuesday to support Action Against Hunger.