Tara MCGOWAN

🏨 Hotel occupancy in January, often perceived as low, is nuanced by data from 2025 revealing increased rates across all hotel categories compared to the previous year. Notably, 3, 4, and 5-star hotels saw rises of +3.5, +3.9, and +13.6 points, respectively. Urban business hotels in Paris noted occupancy rates between 63% and 67%, while mountain hotels thrived in peak season. The January hotel industry is segmented, with dynamics varying by customer type and positioning rather than merely mood-related factors.

🏨 January 2025 saw an increase in hotel occupancy rates across various categories, with notable rises of +3.5, +3.9, and +13.6 points in 3, 4, and 5-star segments, respectively. Urban business hotels in Paris showed lower occupancy rates, ranging from 63% to 67%, unlike winter leisure destinations that thrived. Seasonal Affective Disorder impacts many during winter, but hotel occupancy in January is shaped by specific client dynamics, not just seasonal depression.

💵 Hoteliers in 2026 face new tourist tax structures impacting billing. Local authorities’ deliberations affect amounts, with collection at hotel payment. Minors and seasonal workers are often exempt. Taxes finance local tourism development, with rates published for places like Dijon (€4.90 ceiling), Lyon (€5.39), and Paris (€15.93 max). For unclassified hotels, taxes are a percentage of pre-tax prices. Medialog PMS helps update rates, ensuring compliance. 🧾 Explore official sources and ensure timely declarations to avoid penalties.

🧾 Les collectivités françaises révèlent la taxe de séjour pour 2026. Lyon, Paris, et d'autres ajustent les tarifs : 5 % du prix HT pour non-classés, plafonds de 4,00 € à 15,93 €. Exonérations pour mineurs et saisonniers. Déclarations mensuelles ou trimestrielles, via plateformes locales. Medialog PMS aide les hôteliers à s'adapter. Pour plus de détails, consultez les délibérations locales.

🏨 In Paris, Hôtel Whistler improved its occupancy rate by 7.7% and RevPAR by 7% between 2023–2025. Located between two major train stations, this 4-star hotel uses Medialog's PMS/POS solutions and Experience's CRM/Guest App to enhance guest experiences. Manager Marilena Priolo emphasizes seamless stays through strategic use of technology and concept. This approach successfully increased hotel performance and guest loyalty.

🏨 Hôtel Whistler Paris, niché entre grandes gares, a amélioré ses performances de 2023 à 2025 avec +7.7% en taux d'occupation et +7% RevPAR. Grâce à Medialog et Experience, l'hôtel optimise l'expérience client et organisation. La directrice, Marilena Priolo, souligne une gestion interne fluide pour fidéliser les clients. Le concept ferroviaire unique et les outils technologiques renforcent la rentabilité et la fidélisation.

🏠 Since Covid, teleworking has surged in France, with 29% of employees working remotely weekly in 2024. The "workation" trend emerged, blending work with travel. In 2023, 31% of French office workers planned workations, especially 54% of 18-24-year-olds and 45% of 25-34-year-olds. Hotels cater to this trend by offering fast Wi-Fi, ergonomic workspaces, and local activities. Modern PMS systems enhance this experience by providing seamless booking and support, with tools like MedialogPay.