scarlet, auteur/autrice sur Le 10 Minutes Hôtelier - Page 4 sur 9

5 min

Tarification dynamique pour les hôtels : comment et pourquoi optimiser les tarifs en temps réel

📈 Dynamic pricing helps hotels maximize profits by adjusting rates based on real-time demand, local events, and competitor actions. By using Revenue Management Systems (RMS), hotels enhance occupancy rates, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). With tools like Zak and Zym, hotels can automate price adjustments, manage last-minute offers, and better understand customer profiles. This strategy not only optimizes profits but also streamlines team workload, ultimately improving overall market competitiveness.

6 min

Les acronymes typiques du secteur : différence entre PMS et RMS, CRM et CMS, et les autres logiciels

📖 CRM, CMS, and RMS are vital tech tools in hospitality. CRM (Customer Relationship Management) manages client interactions and data. CMS (Content Management System) allows easy website content updates, even for non-tech users. RMS (Revenue Management System) forecasts demand to optimize pricing strategies, improving profits. PMS (Property Management System), like Zak, centralizes hotel operations, simplifying tasks like bookings and housekeeping. Tools like BE (Booking Engine) and Channel Manager streamline direct and indirect reservation management, enhancing efficiency and customer satisfaction.

6 min

Analyse du RevPAR : interpréter les données et prendre des décisions stratégiques

📈 RevPAR, or Revenue Per Available Room, is vital for assessing a hotel's performance. Who? Hotel managers. When? Continuous analysis. Where? Hotel industry. What & How? RevPAR is calculated by dividing revenue by available rooms, or by multiplying occupancy rate (OCC) by Average Daily Rate (ADR). Example: 250 rooms, €24,000 revenue yields €96 RevPAR. Strategies include dynamic pricing, enhancing services, diversifying offerings, maintaining brand reputation, and using RMS tools like Zak.

6 min

Ce que sont les metasearch et comment ils fonctionnent : tout ce que vous devez savoir

📲 Métamoteurs de recherche, tels que Google Travel, Trivago, et Tripadvisor, agrègent les offres de chambres d'hôtels et de vols de différents sites pour faciliter les comparaisons de prix. Ces plateformes redirigent les utilisateurs vers les sites d'origine pour les réservations, contrairement aux OTA qui permettent de réserver directement. Les revenus des métamoteurs proviennent du coût par clic (CPC), coût par impression (CPI), ou commissions sur réservations. Les établissements peuvent utiliser métamoteurs pour attirer les réservations directes, souvent via des logiciels comme Zak de WuBook, permettant une meilleure visibilité et des ventes optimisées.

5 min

Tourisme rural : opportunités et stratégies pour les hébergements à la campagne

🌿 Tourism in rural Italy, encouraged by European policies, offers experiences like agritourism combining farming and lodging. The European Commission views rural tourism as vital for sustainable development in the Common Agricultural Policy (CAP). Activities include gastronomy with local ingredients, guided tours, and recreational outings with a low environmental impact. To promote rural tourism accommodations, strategies include web marketing, integrated booking systems, vacation packages, sustainability certifications, and interior aesthetics that enhance comfort and quality.

7 min

L’importance de la formation continue dans le secteur hôtelier, un outil pour le succès

📋 Key staff training in hotels ensures quality service and can focus on customer service, management, or sales. Training can be internal, led by experienced team members, or external, for specialized knowledge like software or soft skills. Properly trained staff lead to more autonomy, team cohesion, reduced errors, customer satisfaction, and overall economic growth. Avoid training mistakes like outside working hours without pay, ignoring team dynamics, last-minute scheduling, unclear goals, and disregarding staff feedback. WuBook offers customized training for their PMS Zak via phone or videoconference, allowing for flexible learning.

6 min

Certifications pour les green hôtels: ce qu’elles sont et comment les obtenir

🌍 Travelers increasingly prioritize environmental sustainability, influencing transportation choices and accommodations. Eco-certifications for hotels address resource management, environmental impact, and waste recycling, among other criteria, to avoid greenwashing. Green Key requires compliance with 13 stringent criteria, while EU Ecolabel showcases environmentally-impactful goods and services. Travelife Certification focuses on eco-friendly practices and consumer behavior. LEED certifies energy and environmental design, present in over 180 countries. BIO Hotels, popular in German-speaking countries, endorses organic products and eco-responsibility. B Corporation looks at positive business impacts and demands a verification process. Green Globe, affiliated with the United Nations' World Tourism Organization, evaluates sustainability through 44 criteria and 380 indicators. Eco-certifications not only reflect ethical choices but also offer strategic market differentiation, brand reputation improvement, operational cost reduction, and potential for public incentives and European grants. Online Travel Agencies (OTAs) promote eco-friendly establishments, influencing booking potential. Zak by Wubook, a Property Management System (PMS) for hotels, practices green coding, limiting chat and message communications, and managing resources efficiently.

7 min

Gestion de la brand reputation : comment améliorer l’image en ligne de votre hôtel

🏨 WuBook discusses the critical role of brand reputation in the competitive hotel industry, emphasizing how it shapes the perception of current and potential clients. It differentiates brand reputation from brand awareness, illustrating that a well-known establishment can have high awareness but a poor reputation if customer satisfaction and service quality are lacking. The article provides practical tips for managing and improving online reputation, such as offering accurate information, effectively managing reviews, utilizing multiple channels, focusing on exceptional customer experiences, and regularly monitoring and adapting strategies. WuBook's hotel management software, Zak, aids in automating feedback collection and response. The benefits of a positive brand reputation are highlighted, including customer loyalty, the ability to charge premium rates, and increased direct bookings, which ultimately enhance the hotel's value and attractiveness to investors and business partners.

5 min

Tendances numériques dans l’industrie hôtelière : comment se préparer aux nouvelles technologies

💻 Innovative digital tools are enhancing the hospitality industry by improving customer experience and operational efficiency. Smart controls in hotel rooms allow guests to adjust settings via voice or smartphone, while motion sensors optimize resource management. Artificial Intelligence (AI) helps anticipate customer needs and market trends, offering personalized solutions. Chatbots provide 24/7 assistance in multiple languages, aiding reservation processes and data collection for marketing. Robotics relieve staff from repetitive tasks and reduce management costs without sacrificing quality. Virtual and Augmented Reality (VR/AR) offer immersive previews and enriched real-life experiences. Contactless check-in/out and secure payment options like Nexi, PayPal, and Stripe enhance privacy and efficiency, building trust with customers. Hotel-specific TVs offer features for upselling, cross-selling, and energy-saving, contributing to a digitally-equipped, competitive hospitality environment.

5 min

Comment fonctionne l’algorithme des OTA et comment obtenir plus de visibilité ?

💾 Online Travel Agencies (OTAs) are key for hotel and vacation rental promotions and sales. Algorithms determine visibility of listings on OTAs, and there's no universal rule for their operation. Detailed information, quality photos, and comprehensive descriptions improve ranking. Booking.com prioritizes listings with availability set at least a year in advance. Airbnb favors competitive pricing and flexible cancellation policies. Customer reviews impact OTA visibility. Participation in affiliate programs can enhance positioning for a fee. Zak's Channel Manager streamlines OTA management for hotels, handling pricing, availability, restrictions, and provides trend data and statistics for informed strategy adjustments.

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