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Paul

81 posts
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  • 2 min

Avis Booking : les avis récents prennent plus d’importance dans votre note moyenne !

📅 From January 2025, Booking will change its average rating calculation to weigh more heavily on recent reviews, within a 3-year period. This reflects the importance of review recency, the top criterion for French online review readers, according to a 2023 Guest Suite study with IFOP. Older reviews, beyond 3 years, will still count but less so. This move aims to encourage continuous improvement among hospitality professionals.
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  • 3 min

Incroyable nouveauté Apple Business pour votre visibilité locale

📱 Apple Business Connect (ABC) now allows professionals to distribute their business information across Apple services such as Maps, Safari, Mail, Wallet (with Tap to Pay), and Siri, targeting iPhone users among over a billion Apple product consumers. The platform enables customization of business listings on Apple Maps and Safari, email branding through Branded Mail, and personalizing Tap to Pay displays. Apple's ecosystem also offers a centralized dashboard for real-time updates, analytics, and customer engagement optimization, enhancing online visibility and performance for businesses.
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  • 5 min

Comment voir ses avis Google en 2024 ? Les différentes méthodes

📝 In 2024, 92% of French consumers consult online customer reviews before making a purchase, up from 75% in 2021. Google is the primary search engine used by 80% of consumers to read reviews via Google or Google Maps. The article guides businesses on managing Google reviews in 2024, emphasizing the importance of monitoring their online reputation. It details methods to view Google reviews through Google My Business, direct search on computers, and Google Maps on mobile devices. Furthermore, it explains how users can find their own published reviews and highlights the significance of filtering reviews by recency. Guest Suite assists over 10,000 businesses in managing Google reviews and local visibility through their collection and distribution tools, as well as local marketing tools to enhance local SEO.
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  • 10 min

Étude quantitative : Définition, objectifs et guide de l’analyse quantitative

📊 Quantitative research provides measurable data for strategies, complementing qualitative analysis. It focuses on numbers and statistics from numerous respondents, offering reliable and representative results. Key steps for effective quantitative studies include defining a core problem, choosing a collection method, determining a relevant target sample, constructing closed-ended questions with predefined response options, and distributing the questionnaire through suitable channels. Analyzing data involves collecting responses in specialized tools, creating statistical tables, and visualizing data through mapping or graphs. The advantages include facilitating client experience analysis, quantifying collected data, guiding respondent answers, and understanding market expectations. Limitations are the inability for free expression, potential response bias, and the need for large sample sizes. Combining quantitative with qualitative methods is recommended. Guest Suite assists 3,000+ businesses in collecting, analyzing, and managing customer satisfaction data. 📊
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  • 3 min

News Récap de Guest Suite : Découvrez l’actualité de Google Business Profile

📖 Google has updated its verification policy for Google Business Profile listings, requiring new verifications for minor changes which could lead to temporary suspensions. Their stricter controls have led to a massive wave of fraudulent listing suspensions and a considerable number of reviews were deleted in an effort to eliminate fake feedback. As of August 2024, Google's algorithm update continues to cause search ranking volatility beyond the update's official end on September 3. With the "Target Cost per Lead" bidding strategy in testing for Local Services Ads, Google aims to optimize lead generation costs. The addition of the "About This Place" section in Google Local Pack offers users deeper insights into local businesses. Users are advised against purchasing fake Google reviews, with risks of suspension and penalties up to €300,000 and 2 years imprisonment for deceptive advertising.
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  • 9 min

Étude qualitative : Définition, objectifs et guide étape par étape

📝 Customer satisfaction is vital for long-term success; it informs product and service adaptations. Qualitative studies, unlike quantitative ones, use interviews to uncover deep insights through non-numeric data, providing an understanding of target group behaviors, attitudes, and perceptions. Employing open-ended questions ensures in-depth analysis, essential for actionable results. Companies can use tools like Guest Suite to gather and analyze customer feedback, improving their market position through trust-based customer relationships.
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  • 7 min

Pourquoi et comment réaliser un mapping concurrentiel efficace ?

🏫 Mapping concurrentiel essential for understanding competitive positioning and identifying market opportunities. Technique allows visualization and comparison of a company's position relative to competitors, using a two-dimensional graph based on market-relevant criteria such as price and quality. Ideal for refining marketing strategies and strengthening competitive advantages. Examples include industry comparisons: Apple's high costs and strong brand image, Samsung's slightly lower costs, and Huawei's competitive pricing with brand challenges. Guest Suite offers solutions for online reputation management and competitive mapping, serving over 3,000 businesses to enhance local visibility.
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  • 5 min

Fiche Google suspendue : pourquoi et comment rétablir votre fiche ?

📊 Google fiche d'établissement suspension: notifiée par email de Google, irrésolvable par prestataires externes, deux types existent - suspension partielle (fiche non vérifiée, non modifiable jusqu'à vérification) et suspension définitive (fiche supprimée, non visible/modifiable mais accessible pour ID récupération). Rétablissement: comprendre les raisons de la suspension via l'email de Google, effectuer les demandes de changement, suivre la procédure de rétablissement (justification, justificatifs requis). Si échec, faire appel via formulaire spécifique. Raisons courantes de suspension: compte Google supprimé, établissement non éligible, vérification incorrecte, contenus non autorisés, achat de faux avis, changements excessifs, doublons de fiche. Guest Suite aide plus de 10,000 points de vente à gérer leur réputation en ligne et leurs fiches Google.
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  • 7 min

Pourquoi et comment fusionner deux fiches Google My Business ?

📜 Google Business Profile (formerly Google My Business) listings are vital digital marketing tools for increasing online visibility and attracting local customers by presenting essential business information, such as opening hours, address, and customer reviews. Multiple listings for a single establishment can lead to confusion and negatively impact local SEO. The article outlines the process for merging duplicate Google Business Profile listings to ensure a consistent online presence: Identify duplicates, contact Google via a specific form, request a merge, choose contact options, and check for NAP consistency (Name, Address, Phone number). It also advises on when to merge or delete a listing—due to duplicates, address changes, or business closure—and how to create and manage multiple listings for businesses with several locations or distinct services.
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