Paul, auteur/autrice sur Le 10 Minutes Hôtelier - Page 5 sur 9

4 min

Gestion des avis Google : le guide complet astuces – Guest Suite

📝 Over 90% of local searches are done on Google, emphasizing the importance of digital presence for businesses. Google Business Profile (GBP) has become a vital tool for attracting new clients. Google reviews significantly influence consumer decisions, impacting visibility, reputation, and trust. Effective management of these reviews can set a business apart from competitors. High average ratings on GBP improve local search rankings and can turn negative feedback into customer loyalty opportunities. A survey by IFOP x Guest Suite reveals that 92% of consumers read reviews before making a purchase decision. Responding to both positive and negative reviews is crucial for maintaining a positive online image, and actively managing GBP reviews can attract more foot traffic to physical stores. Automated review collection and showcasing positive feedback on websites and social media are recommended strategies. Meanwhile, inappropriate, false or defamatory reviews can be reported for removal on GBP. Guest Suite offers services to automate review solicitation and management, helping businesses maintain a strong online reputation.

5 min

Définitivement fermé une fiche Google : comment faire ? Tuto

💡 Un bon référencement sur Google Business Profile permet d'attirer plus de clients et améliorer la visibilité. Lors d'une fermeture définitive ou temporaire, il est crucial de mettre à jour la fiche pour éviter la confusion. Des doublons de fiches peuvent nuire à l'e-réputation, tandis que trop d'avis négatifs peuvent inciter à fermer la fiche et en créer une nouvelle. Google différencie "fermé définitivement" de "fermé temporairement" pour informer les clients sans perdre l'historique des avis. La fermeture définitive sur Google peut prendre jusqu'à 48 heures pour s'afficher. Guest Suite aide à gérer les fiches Google My Business pour 10 000 points de vente, répondre aux avis et traiter les faux avis.

3 min

Fermé temporairement une fiche Google My Business, comment bien faire ?

🚨 Google My Business (GMB) profiles serve as digital storefronts on Google, essential for directing customers to physical locations. Updating GMB profiles to reflect temporary closures or changed hours prevents consumer disappointment. The "Temporarily Closed" feature on GMB displays a red banner stating such a status and is also visible on Google Maps. Properly managing exceptional opening hours and temporary closures can impact local SEO; however, it ensures accurate information and avoids negative customer experiences. Guest Suite offers management and optimization solutions for GMB profiles, serving over 10,000 establishments.

9 min

Mailing : explications, exemples & bonnes pratiques – Guest Suite

📧 Mailing, a powerful marketing lever, establishes a direct relationship with clients and prospects, crucial for targeting new markets, customer loyalty, and brand image enhancement. It boasts high engagement rates and conversion optimization. Mailing or emailing allows for personalized messages to a specific audience, catering to various goals such as prospecting, information sharing, customer loyalty, or feedback collection. It is cost-effective, ensures rapid message dissemination, and integrates with multi-channel marketing strategies. Personalized content, strategic tracking, and direct communication enhance engagement rates. Campaigns like prospecting mailing, newsletters, customer loyalty, and satisfaction emails serve different purposes and utilize customer feedback for strategic marketing improvements. Guest Suite offers a strategic email tool for managing customer reviews, with over 3000 businesses trusting its customized features for e-reputation, including multi-channel survey distribution and performance analysis of email campaigns.

1 min

Nouveau test Google : le label fiche Google fréquemment enregistré

📈 Google Search in the United States is testing a "Frequently Saved" label for main search results and local search results, especially in the "Places" section. Initially experimented in October for classic search results, the feature's expansion into local search results was noted by Vijay Chauhan on X. The label signifies popularity, potentially influencing users' decisions and possibly becoming a new local SEO ranking factor.

6 min

Concurrent direct et indirect : Définition, exemples & conseils

📊 Understanding your market, which involves analyzing both direct and indirect competitors, is key to maintaining a competitive edge and catering to customer needs. Direct competitors offer similar products or services targeting the same customer base, while indirect competitors meet the same customer needs with different offerings. For effective competitive analysis, it is crucial to identify competitors, select comparison criteria, collect data, analyze findings, and interpret results. This process helps refine strategies and ensure your business proposition evolves with market trends. Guest Suite offers specialized tools for competitive analysis, focusing on local visibility and customer satisfaction, aiding businesses to stay ahead in their respective markets.

6 min

Photo Google My Business : ajouter, supprimer, dimension – Le Guide

📍 Local businesses need online presence to attract clients and gain local prominence. Google My Business, now Google Business Profile (pre-2022), is crucial for visibility. Photos on Google My Business, the 9th conversion factor, can increase clicks by 35% and requests for directions by 42%. Adding or changing a photo on Google Business Profile involves signing in, selecting "Add photo," and choosing appropriate images for categories like Menu, Interior, and Team. Photo dimensions vary, with recommended optimal sizes—for profile pictures (250 x 250 pixels), cover photos (1080 x 608 pixels), and others. Avoid low-quality images, excessive filters, and text overuse to ensure photo approval. Images should be original and of high quality to enhance business listings. Other factors affecting Google Business Profile include customer reviews, complete information, reservation options, messaging, publication frequency, web links, and avoiding duplicate listings. Guest Suite offers tools to optimize visibility for over 10,000 businesses, managing Google Posts, SEO, reviews, and performance analytics.

7 min

Marketing restaurant : 20 idées marketing pour attirer plus de clients

🍽 The Hungry Family restaurants boast 20,000 to 85,000 Instagram followers, demonstrating the effectiveness of a sensorial marketing strategy with regular, engaging content. Utilizing delivery platforms like UberEats, Deliveroo, or Just Eat has become more prevalent since 2020, expanding customer reach. 80% of French users consult Google listings for business information, highlighting the importance of an optimized Google Business Profile for local visibility. Additionally, 47% of consumers look at company websites for reviews, underlining the benefits of online customer feedback integration. Guest Suite offers an avenue for businesses to manage and centralize customer reviews from various platforms, aiding in the enhancement of their online reputation.

9 min

Publicité locale : Explication, conseils & astuces – Guide Guest Suite

📣 Local advertising promotes businesses within a specific geographic area, using tools like geo-targeting to create personalized campaigns. It includes online (e.g. Google Ads, social media) and offline (flyers, local radio) platforms, generating in-store traffic and enhancing local brand recognition. Google dominates 90% of online search market share, making Google Local Ads a powerful tool by targeting keywords within a specific region. Google Local Services, designed for artisans, similar to Local Ads, utilizes Google Business Profile. Social media platforms offer localized ads, while GPS apps like Waze target consumers within a specific area. Local SEO improves visibility in search rankings. Customer reviews are essential; 92% of French people read them before making a purchase decision, with a 4/5 rating being the minimal average to inspire trust. Publicity must be tailored to the target audience, with local searches comprising 46% of all Google searches. Local advertising drives foot traffic to physical stores, builds local brand awareness, and fosters closer customer relationships, facing less competition compared to national campaigns. Local marketing trends include Drive-to-Store, Web-to-Store, and Mobile-to-Store strategies. Effective local communication is measured by the profitability of actions and attractiveness of services/products offered. Local visibility solutions like Guest Suite help manage aspects like customer review collection and Google Business Profile optimization.

8 min

Presence Management : l’atout de votre stratégie de marketing digital

📱 91% of consumers research online before purchasing in-store; 89% use Google listings to choose a professional. Presence Management is key for local search visibility, and online-offline activities complement each other, with e-commerce sites seeing a 14% revenue increase when combined with physical stores. Regular updates of Google Business profiles and Apple Business Connect profiles are crucial. Citations in online directories and accurate GPS listings on apps like Maps and Waze are vital for local SEO. Whitespark's survey points to Google listings (32%), on-page signals (19%), and customer reviews (16%) as top ranking factors.

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