Paul, auteur/autrice sur Le 10 Minutes Hôtelier - Page 4 sur 9

1 min

Google affiche désormais des résumés d’avis dans les fiches Google !

🔍 Google integrates AI-generated summaries of reviews into search results, first observed in the U.S. AI-generated summaries introduced to Google Maps in November are now visible in Google's right-side search result panels for local businesses. SEO specialist Amy Toman discovered this feature and noted the new reporting function for business owners to flag incorrect summaries. Google's "About" link details how information is collected and used. Five-star ratings without comments won't impact summaries; detailed customer feedback is now more valuable. Source: https://www.seroundtable.com/google-ai-review-summaries-local-panels-39166.html

7 min

Marketing expérientiel : définition, avantages et exemples – Guest Suite

📣 Le marketing expérientiel est une stratégie centrée sur la création d'expériences client immersives et émotionnelles, visant à fidéliser sur le long terme. Il se distingue du marketing sensoriel, qui stimule les cinq sens pour influencer l'acte d'achat. Les marques utilisent ce levier pour créer un avantage concurrentiel, booster le trafic en point de vente, devenir virales sur internet, construire une identité de marque forte, générer du contenu pour les réseaux sociaux et améliorer la satisfaction client. Des marques telles que L'Occitane en Provence, IKEA et Chez Fred à Bouguenais mettent en œuvre des expériences client qui renforcent l'engagement et l'attachement. Guest Suite propose des outils pour collecter et analyser la satisfaction client dans plus de 10 000 points de vente.

7 min

Marketing automobile : astuces et exemples pour attirer des clients

🚘 Marketing automotive strategies are essential for visibility, attracting new customers, and differentiating in a dense market. It encompasses promotion of vehicles and services using various channels like digital marketing and social media to generate new or used vehicle sales and retain clients. Local visibility is achieved through optimized Google My Business listings, positive customer reviews, and local search presence. Effective strategies attract quality traffic to dealerships with targeted campaigns across efficient channels and seasonal offers. Customer retention is emphasized over acquisition cost, with post-sale marketing and online reputation management playing key roles. Distinxion amplified its Google review volume threefold in two years, enhancing network ratings and influencing over 50% of clients' decisions to visit concessions through online reviews.

5 min

Cible marketing : comment identifier son coeur de cible et secondaire ?

📊 Defining your marketing target is vital for campaign success, ensuring communication reaches the right audience with specific needs, behaviors, and socio-demographic profiles. Benefits include impactful messaging, better profitability, optimized offerings, and increased customer loyalty. Businesses can have multiple targets: core, primary, and secondary, each requiring tailored marketing strategies. Key tools for identifying targets are satisfaction surveys, analyzing client data, and creating personas—fictional profiles based on real data. Guest Suite offers satisfaction surveys, client analysis tools, and semantic analysis to better understand customer needs and expectations, allowing for more precise marketing targeting.

6 min

Les types de comportement d’achat du consommateur : 4 exemples

📈 Consumer buying behavior is a key element in marketing and digital communication strategies for businesses. It is influenced by psychological, social, and economic factors. The rise of online commerce has evolved buying habits, with social media becoming a significant channel of influence, sustainable products gaining importance, and hyper-personalization addressing the demand for tailored experiences. Companies can adjust their marketing approaches by understanding these mechanisms, influencing consumer decisions, and anticipating client expectations, thus optimizing conversion rates and customer loyalty. There are four types of consumer buying behaviors: routine, complex, impulsive, and those aimed at reducing cognitive dissonance. Strategies to analyze buying behavior include satisfaction surveys and online customer reviews, which offer detailed insights into consumer motivations and expectations. Effective management of customer feedback can enhance a brand's e-reputation and credibility. Guest Suite offers tools like multi-channel satisfaction surveys, automated customer review responses, and semantic analysis to improve customer satisfaction and business growth.

6 min

Les types de comportement d’achat du consommateur : 4 exemples

📝 Understanding consumer buying behavior is key in marketing and digital communication strategies. It is influenced by psychological, social, economic factors, and digital environment evolution. Online shopping habits have changed, with social media being a major influence channel. Sustainability and hyper-personalization of offers are emerging as significant consumer concerns. There are four types of buying behaviors: routine, complex, impulsive, and to reduce cognitive dissonance. Methods to analyze these behaviors include satisfaction surveys and examining online customer reviews. Tools like Guest Suite offer multi-channel satisfaction surveys, automated customer review responses, and semantic analysis using artificial intelligence to identify buying motivations and enhance customer satisfaction strategies.

6 min

27 Exemples d’avis client satisfaits et conseils pour en obtenir +

📝 Positive customer reviews are now a crucial lever for brand trust, image enhancement, and online visibility. Face-to-face requests can see 33% of consumers leaving a review, while email is the most effective channel with a 34% response rate. SMS boasts high open rates, and QR codes can be strategically placed in business locations for easy access. Collecting feedback immediately after a positive experience, known as hot collection, maximizes customer satisfaction. Guest Suite, since February 2023, uses AI (ChatGPT) to automate and personalize responses to customer reviews, simplifying their management and enhancing brand reputation. 92% of French consumers consult customer reviews during their purchasing process, making them a decisive factor in consumer choices.

1 min

Google permet maintenant de répondre aux Avis avec des Emoji

💬 Google rolled out a feature allowing users to react to local business reviews with expressive emojis on mobile apps for Google Search and Google Maps, enhancing online review interactivity. Previously, Google experimented with local review reactions about a year ago and emoji-based review filters years prior, aiming for more engaging, intuitive interactions with reviews. This update aligns with Google’s goal to improve customer experience by making reviews more interactive.

4 min

Fiche d’établissement google non visible : pourquoi et comment faire ?

📚 A Google Business Profile (GBP) can become invisible due to lack of validation, suspension, or poor optimization. An unvalidated GBP won't show in search results or on Google Maps. Suspensions may occur for misleading information, duplicate profiles, suspected fraud, user reports, or inconsistent changes. A poorly optimized GBP is less likely to appear against direct and indirect competition on Google Search or Maps. A complete GBP has 7 times more chances of appearing in local searches. High-quality photos can increase direction requests by 42% and clicks to the website by 35%. Frequent Google Posts and precise Google My Business categories are recommended for better engagement and activity signals to Google. Guest Suite offers tools for local marketing and managing customer reviews to improve GBP visibility.

9 min

Marketing hôtelier : guide complet et 16 astuces pour votre stratégie

🏨 In the competitive hotel industry, having a well-thought-out marketing strategy is crucial to attract travelers, maximize bookings, and build customer loyalty. With 60% of hotel bookings made online, an effective marketing presence is essential. Guest Suite offers 16 essential tips to enhance visibility, improve e-reputation, and make your hotel a travelers' favorite. Among these tips, leveraging social media, managing customer reviews, and creating unique experiences stand out. Further, nearly 46% of Google searches are local, emphasizing the importance of local SEO. Additionally, 80% of travelers prefer direct booking through a hotel's site if it offers a smooth and reassuring experience. Using OTAs is vital, as approximately 70% of online hotel bookings are made through them. Lastly, it's noted that 86% of travelers consult review and booking sites like Booking, TripAdvisor, and Google before making a hotel reservation.

Input your search keywords and press Enter.