Marine

💸 Key performance indicators (KPIs) are essential for managing hotel and lodging performance. Occupancy rate (TO) measures the percentage of occupied rooms, calculated by dividing the number of occupied rooms by the total number of available rooms and multiplying by 100. The Average Daily Rate (ADR) reflects the average revenue per rented room, found by dividing total room revenue by the number of rooms sold. Revenue per available room (RevPAR) combines ADR with occupancy rate, for example, with an ADR of 100 € and an occupancy rate of 75%, RevPAR would be 75 €. Cost per reservation (CPR) includes expenses like platform commissions and advertising costs, and must be optimized against the ADR for profitability. Customer satisfaction is gauged through platforms like TripAdvisor and post-stay surveys. Average length of stay (LOS) can encourage additional revenue through offers for extended stays. Other important metrics for gîtes and concierge services include direct booking rate, website conversion rate, and response time to inquiries. Tools such as Channel Managers, analytics tools, and hospitality CRMs can aid in KPI management. Regular analysis, team involvement, and creativity in offers can boost KPIs, ensuring revenue optimization and an exceptional customer experience.

🏠 In France, property owners must declare the intention to rent as a furnished tourist accommodation, submitting the Cerfa form n°14004*04 to the town hall. Primary residences cannot be rented out for more than 120 days per year. Second homes in cities over 200,000 inhabitants may require a change of use authorization. Income from rentals must be declared, with Micro-BIC suitable for incomes under €77,700, offering a 50% expense reduction. Revenues above €23,000 could classify you as a professional, requiring social security contributions. Rentals must comply with safety and hygiene standards, including smoke detectors mandatory since 2015. Local regulations vary, with major cities like Paris having additional requirements. Online rental platforms report income to tax authorities since 2020. Non-compliance can result in fines up to €50,000. Compliance ensures tenant trust and property value enhancement.

🔒 Luxury hotels are integrating thalasso services to attract affluent clients, offering experiences for relaxation and wellness with amenities matching grand palaces. These establishments provide personalized thalassotherapy programs, including heated seawater baths, algae wraps, and underwater showers, complemented by exclusive services such as private suites with sea views, diet menus by starred chefs, and sunrise yoga sessions. Emphasizing customization at every step, luxury hotels aim to create memorable stays for a demanding clientele seeking personalized and authentic relaxation experiences. The trend for future luxury offerings includes innovative well-being technologies like flotation baths, physical rehabilitation programs, and cellular revitalization treatments, aiming to retain health-conscious guests.

🏅 Summer 2024 in France marked by the Olympic Games, with a focus on maintaining and capitalizing on the enthusiasm generated. Article updated on October 22, 2024, originally published on October 17, 2024.