Industrie Hoteliere

🏕️ On December 3, the "3rd edition of the Observatoire de l’Insolite" was held by Groupe Unic Stay and Cabinet Alliances in partnership with Oise Tourisme. The unusual accommodation sector saw a 30% increase from 2023, reaching 2,226 professional sites in 2024, with Auvergne-Rhône-Alpes (17%), Nouvelle Aquitaine (15%), and Occitanie (12%) leading in offerings. Business volume in 2023 hit €430 million, up 65% from 2021, with 1.2 million overnight stays (+46% from 2021). The average basket for cabin stays rose 18% from 2019 to €301. Water cabins and Tiny Houses saw significant demand increases, by 73% and 204% respectively compared to 2021. Despite growth, market maturation is noted, slowed by urban and climate constraints and lack of public funding.

💾 Louvre Hotels Group launched their digital platform Booster, operational since December 19, 2024, announced in December 2023. Developed with Upper-Link in six months, Booster aims to strengthen ties between franchisees and the hotel group by offering personalized services and management tools. The platform features a personalized management space, a service catalog, and a dedicated information flow including market trends and KPIs. Krystel Blodneau, President of Franchise, Marketing & Brands, emphasizes Booster's role in operational transformation, offering 30 expert services and key activity insights for franchisees.

📑 On December 9, UMIH and the INFA Foundation signed a new partnership framework agreement to enhance the attractiveness of the hotel and restaurant sector. The partnership aims to: valorize diverse professional careers, develop innovative training programs tailored to company needs, facilitate the integration of youth and job seekers, and promote continuous training. Jean-Baptiste Maurin, DG of INFA, and Eric Abihssira, Vice President of UMIH, reaffirmed their commitment to bringing practical, sustainable solutions and innovative training to the evolving industry.