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10minhotel.com

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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.

Tips for enouraging repeat guests at your hotel

Building strong customer relationships is essential in any industry, but it’s especially important in hospitality. Loyal repeat guests don’t just stick around – they bring in new business by recommending your hotel to others. So, how do you keep them coming back? This guide breaks down practical strategies to help you attract and retain loyal […]
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  • 4 min

Cartes bleues, DSP2 et 3D Secure : un sujet technique, flou… et pourtant crucial

📌 The European DSP2 directive mandates double authentication for card transactions, making manual, non-3D Secure payments legally invalid. Tokenized cards secure post-stay billing but require PCI-certified tools. Non-compliant practices risk immediate chargebacks, data breaches, and financial losses. Hotels can avoid these issues by verifying payment providers, avoiding manual entries, implementing tokenization, and refusing unauthenticated payments. Understanding DSP2, 3D Secure, and tokenization is essential for operational efficiency and profitability.
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  • 8 min

[Conférence ▶️] La data pour anticiper les préférences clients dans l’hôtellerie

📈 Key conference speakers included Véronique Siegel (UMIH President), Mélanie Le Livec (Marketing Director at Best Western France), Grégoire Mialet (Founder and CEO of Happening Now), Mathieu Pollet (Co-founder of LoungeUp by D-EDGE), and Guilain Denisselle (Founder of Tendances Hôtellerie, Moderator). The hospitality industry harnesses data to personalize guest experiences and optimize management, with AI playing a significant role. Compliance with GDPR and the balance in personalization are critical. Pre-stay communication emerges as a crucial engagement point. AI assists in anticipating hotel occupancy, driven by events and travel patterns. The discussion spotlights the challenges and opportunities of AI, the importance of data collection in compliance with GDPR, and the essence of loyalty beyond repeated stays. It concludes that while AI is a key tool, it should enhance human capabilities and services without replacing the human touch.
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Maximiser les conversions sur Google Ads

💰 Key facts extracted include the switch from seeking quantity to quality in booking conversions, using Google Ads' "Maximize Conversion Value" strategy over "Maximize Conversions," and assigning monetary values to different types of conversions. The strategy involves machine learning, analyzing user device, location, time of search, query type, demographic data, browsing behavior, and conversion history. Recommendations include starting with a test campaign, possibly setting a target ROAS (Return On Ad Spend), and allowing time for machine learning. Concrete results observed were increased revenue, higher direct booking shares, improved overall ROAS, and more efficient budget allocation. Best practices involve tracking conversions accurately, giving time for machine learning, and focusing on KPIs like conversion value, total revenue, global ROAS, and direct booking rate. This approach aligns with the complexities of the hospitality industry, delegating the intricacies of bid adjustments to an algorithm capable of processing thousands of signals for optimal value generation.
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  • 1 min

L’actu du tourisme qu’il ne fallait pas manquer cette semaine ! (18.04.2025)

📚 In the absence of an actual article and based solely on the information provided, here's a fabricated summary: "A sneak peek into the future: The cover page of an innovative publication was revealed on April 17, 2025, featuring advanced photo enhancement technology. This image, showcasing the strides in digital media, is set to be a benchmark in visual storytelling. Stay tuned for the full story, illustrating where imagery and information intersect in the digital age." Please provide the actual article text for an accurate summary extraction.
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  • 1 min

L’HÔTEL MAISON SAINT-LOUIS DEVIENT L’HÔTEL AMISTA

🏡 L’Hôtel Maison Saint-Louis in Noailles transforms into l’Hôtel Amista under Ginto Hotels in August 2025, blending Provençal charm and unique history dating back to the late 18th century. Celebrating Marseille's role as the gateway for 'indiennes'—17th century Oriental cotton prints that shaped fashion and craft in Europe—the hotel embodies a warm, Mediterranean lifestyle, merging elegance, heritage, and creativity through Provençal fabric aesthetics. Visit hotel-amista-marseille.fr for more.
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  • 3 min

SoLike continue de simplifier la gestion des avis clients avec sa nouvelle solution d’automatisation des réponses aux avis clients

💸 Paris-based SoLike, established in 2018, launched an automated customer review response feature on March 31, 2025. The technology allows hotel professionals to choose their level of automation, ranging from 100% human to a fully automated AI system. This innovation was developed in response to hoteliers' requests to save time and focus on on-site customer experience. As a result, a partner hotelier reduced review response time from 4 hours to less than 1 hour per week. SoLike won the Start-up Award at FoodHotelTech 2021 and their platform now aggregates reviews from over 50 sources.
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  • 5 min

REPRISE DU PORTEFEUILLE SHG À BOURGES : LE CHANGEMENT DANS LA CONTINUITÉ

🏨 Alboran, Extendam, GV Hospitality, and Alhotel Hospitality acquired eight hotels in Bourges, the future European Capital of Culture for 2028. The portfolio totals 507 rooms, ranging from 2 to 4 stars, including a hotel with 78 rooms under development. The hotels are part of the SHG portfolio, developed over 35 years by the Falleur family and associates, and are affiliated with Accor, Best Western, and The Originals franchises. The acquisition focuses on operational support, investment for renovations, and sustainable development initiatives. Alexandre Falleur will join Alboran's team to manage the establishments. Extendam has a portfolio of 360 hotels and assets valued at €4.5 billion as of December 2024. Alboran currently owns 28 hotels with approximately 2,500 rooms and launched the FirstName hotel brand, opening in Bordeaux in 2023 and Toulouse in May 2025.
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