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10minhotel.com

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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.

4 min

L’Hôtel Liberata & Spa : +17 % de RevPar avec HotelPartner

🏨 In 2024, Hôtel Liberata & Spa in Île Rousse, Corsica, saw a 17% RevPar increase and 19% revenue hike thanks to HotelPartner. From June to September 2023, the occupancy rate was 75%, which soared to 92% in the same period in 2024. RevPar rose to €209.47 in June (+11%), €259.06 in July (+24%), €351.87 in August (+13%), and €237.95 in September (+17%), compared to 2023. HotelPartner's strategy included optimizing online visibility, updating digital systems, implementing dynamic pricing, and promoting unique hotel features, significantly boosting the hotel's performance amidst a tough market.

3 min

Food Hotel Tech : une édition 2025 marquée par le dynamisme et l’innovation, le salon incontournable des nouvelles technologies.

🍴 The 8th edition of Food Hotel Tech will take place on March 19-20, 2025, in Paris at Porte de Versailles, Hall 7.1. CEO of TikTok France, Arnaud Cabanis, will inaugurate the event highlighting 2025's key challenges and innovations in the hospitality and restaurant sector. New to this edition are three Innovation Awards recognizing avant-garde solutions in Customer Experience, Connected Kitchen, and CSR & Home Automation. Additionally, tailor-made networking opportunities and guided tours are introduced to enhance visitor engagement. Key networking events are scheduled for hotel managers on March 20 at 15:00, marketing directors on March 19 at 11:30, and fast-food chain owners on March 19 at 10:30. For more information, visit www.foodhoteltech.com.

2 min

RoomRaccoon acquiert Lobbi PMS

💾 RoomRaccoon, a cloud-based hotel management software for independent hotels, has acquired Lobbi PMS, expanding its Benelux region clientele by over 300 establishments. The Belgium-based Lobbi PMS specializes in solutions for small to medium-sized hotels. Founders David De Windt and Philippe Mangé along with CTO Geoffrey De Muer from Lobbi will join RoomRaccoon, which is led by CEO Tymen van Dyl. This is RoomRaccoon's second acquisition following the successful purchase of Ireland-based iHotelligence in December 2023.

5 min

Maximisez vos gains hôteliers avant le Nouvel An avec cette approche innovante !

🎄 Sébastien Rolly de Api & You propose Console SecretBox pour la vente de coffrets cadeaux et chèques-cadeaux en ligne sans intermédiaire ni commission. Les établissements reçoivent 100% des ventes directement sur leur compte bancaire. Console SecretBox intègre de nouvelles fonctionnalités comme l'IA pour la création d'offres, vente groupée pour entreprises, marketing direct, et interconnexion avec les systèmes de gestion. Les forfaits démarrent à 70€ par mois. En moyenne, les utilisateurs de Console SecretBox ont multiplié par 194 l'investissement dans la solution. Plus de 1450 utilisateurs utilisent cette solution. Pour une démo gratuite : https://console-secretbox.fr/fr/demande-de-demo.html.

5 min

Devriez-vous séparer ou fusionner vos équipes RM & Marketing ?

📣 About 60% of hotel bookings are made online, highlighting the need for integrated Revenue Management (RM) and marketing. Historically, RM focused on pricing and RevPar optimization, while marketing aimed at visibility and brand awareness. A study by EIGHTY DAYS shows 70% of online booking factors are influenced by combined RM and marketing efforts. An impressive email marketing ROI of $42 for every $1 spent illustrates the potential of synergy. Hotels aligning RM and marketing strategies can experience a 20-30% increase in RevPAR and lower OTA commissions. For instance, one hotel's conversion rate increased by 20% after synchronizing RM and marketing strategies. Overall, harmonizing these departments under a central "conductor" can significantly boost hotel performance.

2 min

Comment les hôtels peuvent-ils maximiser leur performance lors des pics d’activité avec Mews ?

🏨 During high-activity periods like holidays or the Olympics, hotels face challenges such as increased workloads and stress, potentially impacting customer experience and limiting growth. Common issues include overbookings, understaffing, high customer expectations, logistical challenges, outdated technology, and revenue loss due to missed upselling opportunities. Mews offers a cloud-native PMS to help manage these challenges, providing 14 tips to excel during peak seasons, featuring automated rate management, digital customer journeys, one-click space allocation, and additional revenue-boosting services.

Sent Messages

In the Product Highlights series, we delve into the various features and functionalities of the Console, the interface of our Guest Communications Hub. This practical approach demonstrates how easy it is to optimise communication with your guests with the support of our conversational artificial intelligence. In this article, we discuss the Sent Messages functionality in […]

3 min

L’IA au service de l’hôtellerie : RDV à Equiphotel 2024

🏨 The Equiphotel trade show will take place from November 3 to 7, focusing on the pivotal role of Artificial Intelligence (AI) in hospitality and catering. AI is praised for automating repetitive tasks, analyzing large data sets for informed decision-making, and providing unprecedented personalization of services. It aids in optimizing efficiency and service quality, yet raises questions about maintaining the human touch in hospitality. The event presents an opportunity for hoteliers to explore AI integration while preserving personal service.

4 min

Plus de RevPar, moins de commissions : le nouveau duo gagnant

🏨 DoYield has developed an innovative approach to Revenue Management (RM) to maximize revenue in the hotel industry. Traditional RM focuses on optimizing rates and occupancy, crucial for increasing RevPAR and overall revenue. However, the true success indicator for a hotel is its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), showing real profit after all charges. DoYield's client, a Parisian hotel with 30 rooms, achieved an EBITDA of 40% after rent, surpassing the industry average. This was accomplished by combining precise RM strategies, stringent cost management, and innovative marketing, demonstrating that RM and marketing must work together to optimize results. DoYield employs an ecosystem of technology, including RM tools, CRM solutions, advanced booking engines, and powerful data analytics tools, to improve EBITDA. Their approach consists of three main axes: optimizing RM for RevPAR, enhancing online visibility and direct sales through marketing, and global consulting to ensure strategy coherence. This holistic approach aims to thrive in competitive markets by focusing on the most crucial KPI: the hotel's EBITDA.

2 min

Centara confirme la date d’ouverture de son nouveau complexe familial aux Maldives

🌊 Centara Hotels & Resorts, Thailand's leading hotel operator, announced the opening of Centara Mirage Lagoon Maldives on November 1, 2024. This underwater-themed resort marks the third Centara property in the Maldives and the fourth of the family-focused Mirage brand. Located in The Atollia by Centara Hotels & Resorts, guests have unprecedented access to two Centara establishments, with Centara Grand Lagoon Maldives set to open in early 2025. The resort features a vast outdoor water complex, a kids’ club, a child-focused Candy Spa, and the acclaimed Spa Cenvaree. This opening is part of Centara's "Future Growth" strategy, unveiled earlier this year.

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