Comment choisir les bons réseaux sociaux pour votre hôtel : Instagram, Facebook ou TikTok ?
📱 Hootsuite reveals 79% of consumers say Instagram influences their purchasing decisions, while Facebook remains the most used social media platform with approximately 2.91 billion active users monthly in 2023, according to Statista. TikTok is gaining traction with 41% of users aged 16-24, as per GlobalWebIndex. Hotels are advised to utilize Instagram for visual appeal, Facebook for its reach and advertising tools, and consider TikTok for a young, dynamic audience, but be mindful of the high content demand and uncertain ROI.
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