Revenue management : 4 erreurs courantes qui freinent vos revenus (et comment les éviter)
📈 Raphaël Batko, CEO of Doyield, alongside Tony Loeb from "10 minutes pour un hôtelier," reveals how some hotels double their revenue by avoiding common revenue management errors. Key missteps include poor room categorization, neglecting daily budget segmentation, improper customer segment handling, and underutilizing technology. Effective revenue management involves strategic pricing, segmentation, and leveraging technology to maximize profit and customer satisfaction. Investing in the right tools and training is essential for hotel success.
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