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🔔 J'ai le Lead provides custom commercial outsourcing solutions for hotels struggling with active sales approaches, focusing on direct prospecting in local areas. They offer industry expertise, bold prospecting, a team of sellers, and regular organized actions to fill rooms and sell events, reducing reliance on OTA and internalizing MICE and corporate contract management. They also offer commercial management services to optimize processes and tools for better sales performance.

🏨 DoYield has developed an innovative approach to Revenue Management (RM) to maximize revenue in the hotel industry. Traditional RM focuses on optimizing rates and occupancy, crucial for increasing RevPAR and overall revenue. However, the true success indicator for a hotel is its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), showing real profit after all charges. DoYield's client, a Parisian hotel with 30 rooms, achieved an EBITDA of 40% after rent, surpassing the industry average. This was accomplished by combining precise RM strategies, stringent cost management, and innovative marketing, demonstrating that RM and marketing must work together to optimize results. DoYield employs an ecosystem of technology, including RM tools, CRM solutions, advanced booking engines, and powerful data analytics tools, to improve EBITDA. Their approach consists of three main axes: optimizing RM for RevPAR, enhancing online visibility and direct sales through marketing, and global consulting to ensure strategy coherence. This holistic approach aims to thrive in competitive markets by focusing on the most crucial KPI: the hotel's EBITDA.