Catégorie : Article Sponsorisé - Page 3 sur 5 - Le 10 Minutes Hôtelier

3 min

Hôtellerie, recrutement… problème résolu ?

💸 Professionals in the hospitality industry face a major challenge with evolving candidate expectations, emphasizing work-life balance and short-term engagements. This paradigm shift affects business, with some hotels reducing sales or reservations due to staffing shortages impacting revenue and service standards. A technological solution, Console Team Affinity, offers a multi-channel distribution system for job listings across over 60 platforms, AI for job descriptions and candidate matching, and a centralized CV management interface. It emphasizes building an employer brand on a dedicated career site distinct from commercial sites, showcasing company culture, values, and employee benefits. The system's advanced reporting features allow for data-driven recruitment strategy optimization. Console Team Affinity provides the tools to effectively attract and retain talent, an essential element for the success of hospitality establishments. Discover more at www.console-team-affinity.fr.

3 min

L’externalisation commerciale : pourquoi pas vous ?

🔔 J'ai le Lead provides custom commercial outsourcing solutions for hotels struggling with active sales approaches, focusing on direct prospecting in local areas. They offer industry expertise, bold prospecting, a team of sellers, and regular organized actions to fill rooms and sell events, reducing reliance on OTA and internalizing MICE and corporate contract management. They also offer commercial management services to optimize processes and tools for better sales performance.

3 min

Assurance Annulation : l’option à activer !

🔔 Safebooking by Gritchen Assurances, a technology solution for cancellation insurance tailored for all types of clients, offers comprehensive coverage including cancellation, interruption, late arrival, lack of snow, and forgotten items. Partnering with tech providers like D-EDGE and MEWS, it ensures seamless integration with reservation systems. Free for hoteliers, it also provides additional revenue from client subscriptions. The user-friendly platform promises reimbursements within 72 hours and support via live chat.

7 min

Maximisez vos ventes de bons cadeaux ce Noël : statistiques, stratégies et rétroplanning

🎁 Noël est crucial pour la vente de bons cadeaux, avec jusqu'à 40% des revenus annuels réalisés et 19% des transactions du 18 au 24 décembre. En 2022, le 24 décembre a représenté 9% des ventes totales. L'automatisation permet des ventes 24/7, capturant 37% de ventes de dernière minute. Avec 85% de clients préférant les bons spécifiques, des stratégies comme les paiements de groupe et les relances de paniers abandonnés sont essentielles. Les promotions débutent avec le Black Friday et s'intensifient jusqu'au 23 décembre en 2023, sans en introduire de nouvelles dans la dernière semaine pré-Noël pour maximiser l'efficacité marketing.

4 min

L’Hôtel Liberata & Spa : +17 % de RevPar avec HotelPartner

🏨 In 2024, Hôtel Liberata & Spa in Île Rousse, Corsica, saw a 17% RevPar increase and 19% revenue hike thanks to HotelPartner. From June to September 2023, the occupancy rate was 75%, which soared to 92% in the same period in 2024. RevPar rose to €209.47 in June (+11%), €259.06 in July (+24%), €351.87 in August (+13%), and €237.95 in September (+17%), compared to 2023. HotelPartner's strategy included optimizing online visibility, updating digital systems, implementing dynamic pricing, and promoting unique hotel features, significantly boosting the hotel's performance amidst a tough market.

5 min

Maximisez vos gains hôteliers avant le Nouvel An avec cette approche innovante !

🎄 Sébastien Rolly de Api & You propose Console SecretBox pour la vente de coffrets cadeaux et chèques-cadeaux en ligne sans intermédiaire ni commission. Les établissements reçoivent 100% des ventes directement sur leur compte bancaire. Console SecretBox intègre de nouvelles fonctionnalités comme l'IA pour la création d'offres, vente groupée pour entreprises, marketing direct, et interconnexion avec les systèmes de gestion. Les forfaits démarrent à 70€ par mois. En moyenne, les utilisateurs de Console SecretBox ont multiplié par 194 l'investissement dans la solution. Plus de 1450 utilisateurs utilisent cette solution. Pour une démo gratuite : https://console-secretbox.fr/fr/demande-de-demo.html.

2 min

Comment les hôtels peuvent-ils maximiser leur performance lors des pics d’activité avec Mews ?

🏨 During high-activity periods like holidays or the Olympics, hotels face challenges such as increased workloads and stress, potentially impacting customer experience and limiting growth. Common issues include overbookings, understaffing, high customer expectations, logistical challenges, outdated technology, and revenue loss due to missed upselling opportunities. Mews offers a cloud-native PMS to help manage these challenges, providing 14 tips to excel during peak seasons, featuring automated rate management, digital customer journeys, one-click space allocation, and additional revenue-boosting services.

4 min

Plus de RevPar, moins de commissions : le nouveau duo gagnant

🏨 DoYield has developed an innovative approach to Revenue Management (RM) to maximize revenue in the hotel industry. Traditional RM focuses on optimizing rates and occupancy, crucial for increasing RevPAR and overall revenue. However, the true success indicator for a hotel is its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), showing real profit after all charges. DoYield's client, a Parisian hotel with 30 rooms, achieved an EBITDA of 40% after rent, surpassing the industry average. This was accomplished by combining precise RM strategies, stringent cost management, and innovative marketing, demonstrating that RM and marketing must work together to optimize results. DoYield employs an ecosystem of technology, including RM tools, CRM solutions, advanced booking engines, and powerful data analytics tools, to improve EBITDA. Their approach consists of three main axes: optimizing RM for RevPAR, enhancing online visibility and direct sales through marketing, and global consulting to ensure strategy coherence. This holistic approach aims to thrive in competitive markets by focusing on the most crucial KPI: the hotel's EBITDA.

3 min

Procédures efficaces pour intégrer les bons cadeaux dans votre établissement hôtelier

🏨 MyBeezBox and Hospitali-T offer solutions for hotels to manage gift vouchers and improve revenue and occupancy rates. Gift vouchers enhance customer experience and require careful planning for smooth integration. Effective management includes clear procedures for online purchases, point-of-sale transactions, and reservation handling, as well as centralized sales, well-trained teams, and preparedness for special cases. For practical guidance, MyBeezBox provides a detailed checklist available for download. Meet MyBeezBox at Salon EquipHotel from November 3-7, stand C029 in pavilion 7.3, featuring chocolate tastings with Maison Alléno & Rivoire, a contest, and a gift voucher clinic. Contact: www.mybeezbox.com, 01 87 66 13 95, contact@mybeezbox.com.

4 min

Et si vous vendiez vos chambres plus chères en direct que sur Booking.com ?

🏨 Since the parity rate abolition in 2015, hotels strive to offer better direct rates than on OTAs, but this may harm margins. Instead, HotelPartner suggests enhancing value with unique services and experiences to justify higher direct rates. Their diagnostic tool helps optimize online presence and pricing strategy in real-time based on demand, aiming to maximize revenue without compromising customer trust.

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