Juridique et Administratif

🧑‍🦲 On December 10, AKTO and its branches, in partnership with Agefiph, discussed initiatives for employment and training of disabled individuals. In 2022, a 3-year national convention with Agefiph was signed to enhance the mobilization of AKTO's 21 branches and 364,000 companies for inclusive employment and to secure professional pathways for people with disabilities. This approach has been implemented pragmatically and measurably nationwide.

💳 In France, meal vouchers will no longer be usable in supermarkets after December 31, 2024, reversing a law allowing their use until December 2025. Governmental censorship led to Michel Barnier's resignation and Senate's work suspension, preventing validation of the deputies' adopted law extending supermarket use of meal vouchers. French restaurateurs welcome this shift, concerned over the misuse of their "paper currency".

📊 Daily worldwide creation of 252,000 new websites and 2,195 in France. Sundar Pichai, Google's CEO, stated to the New York Times last week that visibility in Google search results will become increasingly challenging starting January 1st. Google's impending changes will make content quality and structure more critical for search rankings. Google Flights and Google My Business exemplify Google's strategic shift towards offering more value-driven, user-centric services, impacting site visibility and user experience.

🏠 L'Italie interdit les boîtes à clé Airbnb pour combattre le surtourisme, visant des villes comme Florence et Rome. Les hôtes doivent maintenant accueillir les voyageurs en personne. À Marseille, la mairie retire les boîtes à clé avec une disqueuse, encourageant le retour aux origines sociales d'Airbnb. Les invités et les hôtes peuvent désormais se serrer la main, avec la distanciation sociale n'étant plus une contrainte.

📸 TikTok's Symphony Creative Studio, launched November, turns websites into ads using Getty Images. Google's AI integrates with Performance Max campaigns for automatic video creation, while Amazon animates product listings. These AI-driven tools aim to reduce creative barriers for SMEs with limited marketing budgets. Personalized advertising through AI analyzes behavioral data, offering tailored content in real-time. However, the use of generative AI in marketing, especially in the authenticity-centric tourism industry, raises legal and ethical concerns, including potential deceptive practices and copyright issues. The EU's AI Act requires indicating AI-generated content, highlighting transparency as a crucial factor for future advertising in tourism.

🏦 Alfred Akirov, founder of Alrov Group, expressed gratitude to hotel teams following growth in results and customer satisfaction at two iconic European hotels. Mandarin Oriental Hotel Group announced via a LinkedIn post and press release they will operate the historic Lutetia hotel, on Paris's Left Bank, from 2025. The Lutetia, built in 1910 and owned by Alrov since 2010, will be renamed Mandarin Oriental Lutetia and will be officially taken over on January 1, 2025. Mandarin Oriental will be the first luxury international brand to operate two establishments on both banks of the Seine.

🚧 En Italie, une mesure votée le 18 novembre interdit l'utilisation de "boîtes à clés" pour les locations saisonnières, applicable à tous les types d'hébergements touristiques à court terme. La raison inclut la sécurité publique, le contrôle d'identité, la lutte contre la prolifération des locations à court terme, et la préparation aux événements majeurs comme le Jubilé 2025 à Rome. Les voyageurs et propriétaires doivent désormais se rencontrer physiquement, les propriétaires vérifiant l'identité des invités, avec transmission obligatoire des informations personnelles des voyageurs aux autorités dans les 24 heures. Des actions symboliques de protestation ont eu lieu à Rome, avec une augmentation de locations sur Airbnb de 17 000 à 35 000 en trois ans. Marseille a imposé un délai de 15 jours pour le démontage des boîtes à clés en octobre, après une augmentation de 45% de locations saisonnières l'été précédent.

💸 The French Government BARNIER's censorship invalidated the PLFSS 2025, suspending measures impacting social charges exemption and healthcare reimbursement. Amendments to the PLF 2025, including the GHR-supported tip exemption prolongation, are halted awaiting parliamentary debates. No guarantee exists for the exemption's extension beyond December 31, 2024, caution advised. GHR is advocating for the exemption's permanence.

📈 The new minimum wage rates in the hotel, cafés, and restaurants (HCR) sector have been effective since December 1, 2024. The Department of Social Affairs at GHR updated important tools regarding the National Collective Agreement of the HCR, including remuneration tables for employee classifications and apprentices. These tools are accessible in the member area.

😭 A 8-year-old boy died following a statue collapse at the Arizona Biltmore luxury resort in Phoenix. The accident occurred around 8:45 AM on November 27, causing severe head injury. Despite quick emergency response and hospitalization, the child succumbed to his injuries the next day. The cause of the collapse and details on how the boy was struck remain unknown. Arizona Biltmore expressed condolences and reiterated guest safety commitment, while cooperating with authorities' ongoing investigation.