Parité tarifaire | ‘123Compare.me’ classe 188 OTAs selon leur impact réel
📈 An analysis of over 6,000 hotels in 60 destinations by 123Compare.me's June edition of the World Parity Monitor highlights pricing disparities in online travel agencies (OTAs). Using Google Hotels data, it identifies four key indicators: % Lowest, Unique Lowest, Lose Cases, and the average number of OTAs offering the lowest price. OTAs are classified into three behavioral profiles: Disruptifs, Réactifs, and Passifs, with "Disruptifs" being high-risk due to their aggressive pricing strategies.
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