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🏨 15 mai, Paris: Les hôteliers et partenaires se sont réunis lors d'une conférence croisière, discutant de l'intégration de la technologie et des attentes clients. Le moteur de réservation B.E. Quick vise à maximiser les ventes directes. Un nouveau partenariat avec le label Synapse promet des outils et contenus pratiques. Enjeux actuels: disparités tarifaires entre Booking.com et sites web, et comprendre coûts fixes/variables pour optimiser les profits.

📋 Dreux, fin 2024: Renovation of a 48-room hotel, including 3 PMR rooms, with upgrades to beds, showers, and climate systems. Communal areas reconfigured for better service, with evening dining Monday-Thursday and simplified meals at other times. The site emphasizes eco-friendly features and offers 45 secure parking spaces. Part of the Campanile NATURE label, targeting short-stay travelers. Aimed for wider transformation across 60 French hotels by early 2026, including 4 in Centre-Val de Loire.

🛩 Alaska Airlines experienced a major IT outage on October 23, 2025, grounding flights and affecting 10,000 passengers across Seattle, Portland, and Anchorage, with operations resuming on October 24. Airbus and Cathay invested $70 million for sustainable aviation fuel (SAF) development. ATOBA and Arcadia signed a deal for 150,000 tons of eSAF over 10 years, cutting CO₂ emissions by 90%. TCab Tech's eVTOL E20 completed its first manned test flight. TravelJoy, Septeo, and HotelPlanner launched AI-driven travel solutions.

🏔 La Clusaz, nestled in the Aravis massif, is 30 km from Annecy, renowned for skiing and real estate demand. In 2024, property prices were analyzed using Datamap. The Route de l'Étale, a vital area with ski access, boosts commercial appeal. A judicial decision on May 27, 2024, set a hotel's rent at 74,766.40 € after adjustments, based on a 93,458 € estimate. Expert evaluations cost 1,500-2,000 € HT.

🚀 Hostaway, founded in Finland in 2015 by Marcus Räder, Saber Kordestanchi, and Mikko Nurminen, achieved unicorn status in 2025 with a $1 billion valuation. After a 50% growth in a year, it operates in 90+ countries. In 2024, Hostaway raised $365 million, valued at $925 million. The short-term rental market, valued at $124.5 billion in 2024, is projected to reach $344 billion by 2034, with a 10.7% annual growth rate.

💸 GHR, FEB, GNC, SNARR, and Traiteurs de France oppose a 2026 law amendment targeting a VAT rate change, affecting over 180,000 eateries in France. The proposal raises the VAT from 5.5% to 20% unless certified as "Maître Restaurateur." Restaurants already face challenges: a 30% rise in energy costs, 24% in raw materials, 25% in social minimums, and profitability dropped from 5.9% to 2.7% in two years, with 9,000 closures recently.

💻 Sébastien Félix, PDG d’Influence Society, discute de l'impact de l'intelligence artificielle sur l'hôtellerie, transformant la personnalisation et le marketing. Les hôtels peuvent réduire le développement de concepts de 10 à 2 semaines grâce à l’IA générative. L'IA améliore la rapidité tandis que l'humain garantit l'authenticité. L'adoption est freinée par des obstacles culturels, et le leadership est crucial pour le changement. L’IA soutient, sans remplacer, le personnel hôtelier, en simplifiant les processus tout en préservant l’élément humain.

🌐 Amperity's September 2025 study surveyed 800 U.S. professionals in hospitality and airlines, revealing that 40.5% use AI tools daily or weekly. While 96% plan to maintain or increase AI spending, only 35.5% use AI in customer-facing applications. Key adoption barriers include implementation cost (41.3%), limited technical expertise, and fragmented customer data. Despite AI's growth, human interaction remains crucial in customer-facing roles.

🌺 L'hôtellerie s'engage lors de l'Octobre Rose, transformant la campagne en levier collectif pour informer, prévenir, et contribuer à la santé des femmes. Les équipes, souvent majoritairement féminines, et les clients participent via dons et offres dédiées. Chaque hôtel collabore localement avec des associations pour des événements pertinents. Cette action décentralisée et sincère fait des hôtels des espaces de prévention et de soutien, renforçant l'importance du bien-être collectif.

📌 Olivier Dufit reports that The Originals Hotels has conducted 16 regional meetings across France. They launched "The Originals Expert" to assist hoteliers with impact studies, feasibility diagnostics, and management mandates. The brand is now the fourth largest hotel chain in France by number of hotels. They offer comprehensive management services and are creating "The Originals Invest", an investment fund to support current and future members.