#hospitality #luxuryhospitality #accor #ennismore #lifestylehotel #investissementhôtelier #stratégie #hotelleriedeluxe | Alexandre Bonnet
📊 Accor's luxury and lifestyle segment is growing 2-3 times faster than its classic model. The group plans to potentially spin off and list its Ennismore division, which includes brands like Mama Shelter and The Hoxton. This strategic move aims to unlock value and maintain shareholder control. The focus on luxury/lifestyle aligns with market demand for enhanced experiences and exclusivity, impacting integration choices and brand partnerships. Accor shifts investment to mature luxury, emphasizing strategic growth.
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