Cinq ans après ses débuts, Greet réaffirme ses ambitions de croissance en Europe
🌟 Greet, part of the Accor group, launched in France in 2019 and targets the 20-35 age group with a focus on sustainable travel. By the end of 2024, they plan to exceed 40 hotels, including new openings across Europe. The brand will open 7 new establishments in 2024 and expand to Belgium, Georgia, and Spain by 2025. According to Accor's European travel report from November 2024, 73% of European travelers seek sustainable options, though 46% don't want to pay extra. Greet maintains affordability through upcycled decor, local products, waste reduction, and offers employment for those in reintegration, embodying "positive hospitality" with the 3R principle (reduce, reuse, recycle).
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